Creative Commons & Cultural Heritage

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& Cultural Heritage

A simple, standardized,
legally robust way to grant
© permissions to cultural
works and data

 Enable © holders to grant copy and
reuse permissions to the public
 6 licenses:
 Some grant commercial uses
 Some gra...

 Attribution
 ShareAlike
 NonCommercial
 NoDerivatives
4 Elements

Public Domain Dedication
Licenses

CC Zero =
I want to waive all of
MY rights to a work.
(legally operable)

PD Mark =
For works already in the public
domain.
(legally operable)

Lawyer
Readable
Legal Code

Human
Readable
Deed

Machine
Readable
Metadata

+ Museums

Digital collections

 100k+ online image collection
 CC BY for images and text owned by
museum; PD for PD works
 Most restrictive  most ope...

 150,000 images of its public domain
collection released via CC0
 Initial hesitation, but marketing dept
argued that “th...

 Move to open aligned w/greater sales
 2010: No images available
 2011: First set available via CC BY
 2012: CC0; laun...

by Joris Pekel

 Promoted museum beyond staff
capabilities
 Curried goodwill w/public, creative
industries, funders
 Would they do it a...

 The Concert podcasts and music
library are shared via CC BY-NC-ND
 CC as promotional tool; 40k
downloads from 83 countr...

 “…making these high-quality
recordings free and shareable is a
major part of why The Concert has
been so successful. In ...

 100 educational videos via CC BY
 160 high res images via CC0
 Like BM, moved to more open:
 Originally considered CC...

 “Use = Value”
 “[Our public domain collections] don’t
belong to us; they belong to the public.
Free access ensures that...

 20,000+ images
 CC BY-SA  CC0 for all images of PD
works
 Uploaded to Wikimedia Commons;
used in 4,000+ pages; 8.4 mi...

 20,000 cartographic works released as
high resolution downloads via CC0
 CC0 for digital reproductions b/c maps
are in ...

 Select digital publications, eg. Ancient
Terracottas, Mellini (CC BY)
 Teaching & learning resources (CC BY-
NC-SA and ...

 CC license policy for photos taken of
exhibits since 2011 (CC BY-NC-ND)
 Launched with Ai Weiwei exhibit
 Museum of Co...

0
3,750
7,500
11,250
15,000
History in the Making Anette Messager Chalo! India Kaleidoscopic Eye Ai Weiwei Medicine and Ar...

 1.15 million records; 150k+ images
 CC0 for metadata records
 CC BY for curatorial texts
 100k+ images are CC-license...

Virtual Collection of
Asian Masterpieces
 Digital archive of Asian art by Asia-
Europe Museum Network
 CC BY-NC-SA for a...

Collection Records

 MoMA – 125k works
 Smithsonian Cooper-Hewitt – 75% of
its collection
 Tate Gallery – 70k artworks
 NYPL – 1 million r...

 All works accessioned into MoMA’s
collection and catalogued in database
 Title, artist, date, medium, dimensions
 Cult...

 “[MoMA’s] data can be and should be
terrain for exploration, forum for
interrogation, and substrate for
creation. There ...

 70k artworks, 3.5k artists
 Resulted in Tate data usage “in the
wild,” eg. visualizations, artist rooms,
Tate Explorer
...

 75% of documented collection data
available for download via CC0
 Collection data is “the raw material on
which interpr...

 “The release of such data into the
public domain brings closer a future in
which cross-institutional discovery is
the no...

 Digital library for all of Europe
 16.5+ million objects in public domain,
CC0, or under various CC licenses
 30 milli...

 8 million records from U.S. libraries,
archives, museums under CC0
 One portal to search & browse through
distributed r...

Engaging Users
& Artists

 Invites users to tag collection with their
photos from Flickr, Instagram
 Users can help identify errors and
submit cor...

Result: Wikipedia is largest
source of traffic from other
websites – more than FB,
Twitter, Tumblr, etc.

 API + Rijksstudio – 177k user
contributions
 “Open Cultuur Data” competition
 2,000+ images feat. In Wikipedia
article...

by Frida Gregersen

 Bring our collections to the public
 Collaborate w/communities of users
 Provide framework + resources, then
step back...

 Artists Registry for sharing artworks in
response to 9/11
 Artists choose how they want to share
their art under CC
 A...

Sharing
Digital
Collections
Sharing
Collection
Records
Engaging
Users +
Community

 CC licenses are robust, built on © law
 Clarity and specificity regarding use
 Data embedded w/assets; enables
browse/...

 Promotional & educational tool
 Increases reach + impact of museum
 Good will w/public, creative industries
 Enable u...

Except where otherwise noted: CC BY
creativecommons.org/licenses/by/4.0
Creative Commons and the double C in a circle are ...

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