The one who opens every message but never clicks a single link.....The one who skips straight to the last paragraph and then has 20 questions.....The one who says, “I don’t have time to read this," then scrolls for 30 minutes through memes....The one who marks as "unread” but never comes back to it.... The one who replies to an email before they’ve even read it...The one who thinks they understand the jargon but gets it wrong.... The one who reads your reports on the train but can’t recall any details.... The one who clicks all the attachments but still asks for more information.... The one who just wants to know the price.... The one who only reads the headlines....
The 10 People in the Room reading your content and making decisions
— a communication strategist helping B2B in-house comms teams write Human-Designed messages that survive your multi-audience barriers, avoid content purgatory, and get faster approval.
I’ll admit it: I’ve written content that no one read.
Not just once - dozens, maybe hundreds of times.
Whole campaigns, newsletters, emails, pitches, and presentations that went out into the world with fanfare… and then promptly disappeared into content purgatory.
I’ve watched brilliant teams pour months into a 40-page white paper only for it to get downloaded three times.
I’ve also silently screamed as product managers insist every feature gets mentioned until our messaging looks like the back of a shampoo bottle.
But here’s the thing: it's not because we were bad at writing.
It’s because the game we were playing was rigged.
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B2B communication isn’t about a single ideal client, at a desk, drinking coffee, reading your content from start to finish.
Your message travels through a 10 mind buying committee, each with their own filters, biases, fears, and KPIs, asking, "What's in it for me?”
Some skim. Some dissect. Some save it for later. Most will simply forget.
Because even when your audience reads your content, it doesn’t mean it sticks.
They’re glancing at it
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Sitting in a taxi, giving directions.
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Skimming while ordering coffee.
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Scrolling while watching Netflix.
That’s the Third Space — where messages are forgotten five minutes after reading.
Writing for that reality needs Strategy.
I've spent the last 5 years helping B2Bs shape the way they communicate their company.
From Start-ups (the unclear Buyer challenge)
Tech and Industrial B2Bs (the complex message challenge)
and non-profits (the multi audience challenge)
I've learned how to navigate multiple priorities, competing agendas, and complex decision-making circles, building Human-Design communication for survival.
If your team’s messages are getting stuck in their CEOs' inbox (or lost in translation), let me help you fix that.....
Unforgettable, Unstoppable, Unmistakenly Human-Designed
When you build Human-Design into your Corporate communication: Your content stays clear and memorable even after it’s been shredded, forwarded, and misinterpreted.It gets remembered, repeated, and reused. It feels relevant to every voice in the room. It builds influence long after the meeting ends. It doesn’t sound like every other company out there. It shapes conversations in rooms you’re not in....
The Readers, The Takers, The Tell-Me-More Makers
Your corporate content stays consistent and memorable, so momentum doesn’t stall halfway through the funnel.
Buying Decisions move forward instead of circling in “maybe later” mode
Your key points land exactly as intended, so decision-makers and end-users grasp your message without confusion or misunderstanding
Quicker approvals with fewer revisions
Your messages survive multiple rounds of edits and compliance checks, so your team spends less time in endless feedback loops
Increase your team's confidence and write with authority and precision.
"Thank you so much, Vivien!
I’ve heard great feedback from the team.
Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team."
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
We needed to be able to clearly communicate what we are building to potential investors.
I needed to be concise and have the best messaging possible that would get these folks to support our mission.
I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine our pitch and abbreviate my why.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
JULES S
Executive Director
California, USA
Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
Already subscribed to your NL.
KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A
