What is Adverity used for?

Adverity is an integrated data platform that is used to help marketing and analyst teams improve marketing performance and make informed decisions. This is done by automating their data governance and management, as well as exploring, transforming, and visualizing their data. Brands and agencies use Adverity to reduce time and costs associated with data integration and preparation, ultimately enhancing their marketing performance and giving them better control over their data. Key features of Adverity include: - 600+ data connectors and destinations cross, marketing, advertising, sales, and finance - Automated data management and quality tools - Built-in data governance and compliance - Powerful data transformations and ETL - Data exploration and visualization tools