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Amperity Reviews & Product Details - Page 5

Amperity Product Details

With the Amperity customer data platform, brands can build a first-party data foundation to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. Using patented AI and machine learning methods, Amperity stitches together all customer interactions to build a unified view that seamlessly connects to marketing and technology tools. Amperity delivers the data confidence brands need to unlock growth by truly knowing their customers. More than 400 brands worldwide rely on Amperity to turn data into business value, including Alaska Airlines, DICK’S Sporting Goods, Endeavour Drinks, Planet Fitness, Seattle Sounders FC, Under Armour and Wyndham Hotels & Resorts.

Product Website

Seller

Amperity

Discussions

Amperity Community

Languages Supported

English

Product Description

Amperity is the Intelligent Customer Data Platform empowering global consumer brands to create unique and personalized experiences by unlocking all their customer data.

Overview by

Chelsea White

Value at a Glance

Averages based on real user reviews.

Time to Implement

7 months

View More Pricing Information

Amperity Media

Amperity Demo - Amperity metrics to access segment insights in seconds

Customizable dashboards for key metrics like average revenue per customer, average number of orders per year, and more.

Amperity Demo - Amperity Stitch: Multi-patented method for unifying customer profiles

Identity resolution using artificial intelligence and machine learning connects the dots with high accuracy and full transparency at massive scale. Detailed profiles with out-of-the-box and custom attributes collecting a customer’s whole history with the brand. Unified profiles are flexible...

Amperity Demo - Amperity segments for easy access and better collaboration

Lightning-fast SQL interface for experts and point-and-click tools for non-technical users means everyone is working from the same source of truth Governance controls and PII redaction keep your business on the right side of privacy regulations 200+ built-in connectors means that Amperity w...

Official Downloads

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DR

Derek R.

Senior CRM Manager

Small-Business (50 or fewer emp.)

8/5/2021

"A tool that unlocks insights you never thought existed"

4.5/5

What do you like best about Amperity?

I used ampIQ and found the cohort views, basket analysis helped provide insights that would normally take hours/days to produce in a matter of a minute. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

It's hard to dislike the product, but I found it a little difficult to see how data passed to other systems. Switchboard could be a little more enhanced to alleviate the issues when the data lands on the outside platform like Salesforce marketing cloud. If you're able to update field formatting, it could reduce the post-data translation. Review collected by and hosted on G2.com.

Recommendations to others considering Amperity:

Ensure that your data is in the best state it could before passing it in. Amperity can do a lot of data manipulation in a good way, but it's important to consider what issues you may have pre-existing. Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

Basket analysis, cohort retention by acquisition, segmentation on store vs. ecom purchaser. Progressive profiling, filling any data holes. Review collected by and hosted on G2.com.

UA

Verified User in Apparel & Fashion

Small-Business (50 or fewer emp.)

8/5/2021

"A crucial predictive insight platform to help prioritize customer behavior-led decisions."

5/5

What do you like best about Amperity?

My number reason for using Amperity is the trust I have in their predictive model and their CLV team's expertise in the retail category. Smart people using a good tool. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

The platform can be a little bit overwhelming for newcomers or non-power users. I wish there was a way to snapshot trends over time (like a time machine). Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

The biggest problem solved is finding a good base for our Facebook/Instagram acquisition. Even in the current tough environment of iOS14.5, the leg up we have on finding the best potential customers, not just using a list of top spenders, is very beneficial. We've established and maintained stronger blended CPAs due to the benefits realized from the predictive model Amperity provides. Review collected by and hosted on G2.com.

VC

Vickie C.

Manager, Marketing Technology

Mid-Market (51-1000 emp.)

8/6/2021

"Fantastic partnership and an excellent product"

5/5

What do you like best about Amperity?

Having both a robust product and a highly engaged partnership is a rare combo. Everyone at Amperity is there to do everything they can to make you successful. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

Would love a more out-of-the-box solution to track relationship with customers over time. Review collected by and hosted on G2.com.

AR

Verified User in Retail

Mid-Market (51-1000 emp.)

8/5/2021

"Helps segmentation where ESP falls flat"

5/5

What do you like best about Amperity?

Easy to use audience segmentation tools allow us to finely target customers where our ESP features fall flat. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

Some of the interace is not as inutitive as I would like but the account managers are fantastic and assist with any questions you could have, including one on one trainings. Review collected by and hosted on G2.com.

UR

Verified User in Retail

Small-Business (50 or fewer emp.)

8/5/2021

"Impressive platform for segmenting customers"

4.5/5

What do you like best about Amperity?

Love have quickly and with min effort I can pull complicated data sets! Review collected by and hosted on G2.com.

What do you dislike about Amperity?

I wish there was a basket analysis tool! Review collected by and hosted on G2.com.

Recommendations to others considering Amperity:

N/A Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

I work for a maternity company that has a short amount of time to engage our customers. This tool helps us target pregnant and post-partum women with the right products at the optimal time in their trimesters to have the highest LTV Review collected by and hosted on G2.com.

UR

Verified User in Retail

Mid-Market (51-1000 emp.)

8/5/2021

"Great Insights"

4/5

What do you like best about Amperity?

Predictive analytics & segmentation tools! Also love the ability to have direct connections with vendors like Criteo Review collected by and hosted on G2.com.

What do you dislike about Amperity?

I don't like the reporting for campaigns. Review collected by and hosted on G2.com.

DH

Danielle H.

Director, Data Solutions

Mid-Market (51-1000 emp.)

4/26/2021

"Fantastic product value with impeccable customer service"

5/5

What do you like best about Amperity?

One of the strong benefits of working with Amperity is their ability to scale to their clients as far as pace and requests. They have a knowledgeable team that believes in their product and can provide A++ customer service and value add. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

We have run into one product limitation for our particular use case but what I don't dislike about that is Amperity's help connecting us with other clients who are trying to do similar things. Review collected by and hosted on G2.com.

ER

Verified User in Retail

Small-Business (50 or fewer emp.)

8/5/2021

"Good partners"

5/5

What do you like best about Amperity?

The team at Custora-Amperity has always been ready to listen to us, trying and finding ways to support our needs, even "covering up" for my team, when we found ourselves a bit short of resources. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

Sometimes it takes a bit before being able to use the system, but it is in the nature of a CRM app I guess. Review collected by and hosted on G2.com.

ER

Verified User in Retail

Enterprise (> 1000 emp.)

8/13/2021

"ID resolution and anlytics heavy cdp"

3.5/5

What do you like best about Amperity?

best in class at ID resolution. good out of the box analytics Review collected by and hosted on G2.com.

What do you dislike about Amperity?

Activation capabilities may lag behind competition Review collected by and hosted on G2.com.

UR

Verified User in Retail

Mid-Market (51-1000 emp.)

8/12/2021

"We use Amperity for our email segmentation and have experienced an incremental value in results."

4/5

What do you like best about Amperity?

The product affinities and personas provide great insight into missed opportunities. The platform is clean and easy to use! Review collected by and hosted on G2.com.

What do you dislike about Amperity?

Campaign-specific reporting is nearly non-existent, which makes it challenging to track results. Review collected by and hosted on G2.com.