Cognism

Over the last two quarters, we've continued to make every step of the sales process sharper, faster and more reliable. We introduced DaaS to give teams a continuously updated source of truth. We launched Smart Personas so reps instantly know who to target. And with Research by Cognism AI, context is now one click away. No more tab overload. We’ve added Assigned Companies for cleaner ownership, expanded compliance with Italy’s DNC, and hit major milestones in data coverage and refresh rates across Europe. In short: better targets, better data, better decisions. Swipe through to see what’s new, and how Cognism AI is reshaping how sellers work. Full breakdown: https://lnkd.in/eGaM62R6

Everyone’s fighting for the same few seconds of attention, whether that is here on LinkedIn, or any other marketing channel. And let’s be honest - most B2B content still looks (and sounds) the same. The only truly effective way to stand out these days is to do something different and challenging to replicate. But how do you do that? Well, we've written a step-by-step playbook on exactly how! You can read it here: https://lnkd.in/eDZKwwh2

We’re over halfway through the Demand Gen Course, and this week we’re tackling one of the most important parts of any demand engine: paid media. In Module 5, Fran Langham shares how to run a paid strategy that supports demand gen - not competes with it. You’ll learn: 👉 How to build a paid strategy that aligns with demand gen 👉 Where to spend (and stop spending) across channels 👉 How to prove ROI from paid in a demand gen world 📝 Get started here: https://lnkd.in/eBECw7W9

Trying to find the decision-maker without Cognism like… 🔦👀

As a salesperson, would you ever consider leaving the profession? Nia Secker’s advice: pause and reflect before making the jump. In the latest episode of Why Did It Fail?, Nia opened up about the lessons she learned after leaving sales, and revealed why she decided to come back. Her tips for anyone at a crossroads: ✔️ Get really honest about why you’re thinking of leaving. ✔️ Don’t make a move based on pressure or perception. ✔️ Speak to people in the industry you’re considering. What’s the day-to-day really like? Too often, people leave for the wrong reasons, and later realise they gave up autonomy, opportunity, and growth without meaning to. 👉 The full episode: https://lnkd.in/eQ5hi6fF #Sales

One of the cornerstones of good marketing is good targeting. But have we over-corrected? Deivis Rupslaukis’ story nails this dilemma. Years before he had budget or buying authority, he kept bumping into (and learning from) Dreamdata’s content - enough touchpoints to build trust long before a sales conversation. Fast-forward: he joins a company squarely in Dreamdata’s ICP, faces the exact problems their content had been addressing, and they’re no.1 on his shortlist without a single cold outreach. People change jobs; memory moves with them - and brands that invest in that memory get invited in first. How to balance reach and relevance (quick plays): 1) Run a “future buyers” stream. Target personas broadly with problem-first content; save the tight filters for capture. 2) Instrument brand. Add “Had you heard of us before today?” + open-text “How did you hear about us?” and categorise responses. 3) Track job moves. When engaged contacts move into ICP firms, alert sales and trigger a warm-start sequence. 4) Fix distribution first. Audit impression spread; use pacing/caps so more of your market actually sees you. 5) Protect signal quality. Don’t thrash on dips; hold changes long enough to learn, and micro-tweak winners only. Bottom line: your targeting should be broad enough to matter tomorrow, but focused enough to convert today. Check out the full episode here! https://lnkd.in/e2r2zrN2

Most ABM strategies miss the mark by focusing on scale over alignment. At Cognism, we stick to the fundamentals: 👉 Nail your ICP 👉 Get sales and marketing truly aligned 👉 Build around one account list and one unified message In Module 4 of our Demand Gen Course, Tim Hughes debunks the biggest myths about ABM - showing you how to build, scale, and report on a program that actually drives results. 🎓 Start here: https://lnkd.in/ednjWW8B

What makes a career in sales unique? As Nia Secker from MySalesCoach shared on the Why Did It Fail? podcast: ✅ Autonomy over your day-to-day ✅ Control over your financial destiny ✅ Creativity in how you solve challenges ✅ Opportunities based on results, not just tenure When Nia stepped away from sales, these were the things she missed the most. It’s a powerful reminder: while sales comes with pressure and rejection, it also offers freedom and opportunities that many careers can’t match. Catch the full episode: https://lnkd.in/eUSsWgYs #Sales

Data is what's going to power your GTM strategy. As Brian Aggerbeck (VP of Professional Services at Cognism) shares on The RevOps Review, your data infrastructure isn't just a support function - it’s the foundation of modern go-to-market. It's about creating a seamless stream of information that's fast, centralised, and embedded where your teams already work. This episode covers: • How Data-as-a-Service helps enterprises build centralised architectures • Why less tooling = more focus • What AI-readiness actually looks like in practice 🎧 Listen now: https://lnkd.in/eGVVtS4S

You know what used to make content creation painful for us? Every month felt like starting from scratch. New briefs. New assets. New deadlines. It was a factory - and the pressure to churn out content took us away from more important activity. So we made one big change: we stopped publishing assets, and started building formats. Shows like Marketing Dilemmas and Cold Calling Live. Newsletters that amplify those series. And playbooks that anchor entire campaigns. From there, our value loops took over. Every playbook or event doesn’t just launch once. It gets sliced into ads, social clips, SEO pages, and sales enablement assets. One campaign becomes three months of momentum. That’s the shift that made content creation easier, more scalable, and genuinely more valuable for our audience. And now, we’re breaking it all down in Module 3 of the Demand Gen Playbook - live today. Learn how to build a content engine that scales: https://lnkd.in/eN-wg9xC