CDP Institute
Advertising Services
Milford, CT 4,687 followers
CDP Institute educates marketers about tools and techniques for creating unified, persistent customer data.
About us
The Customer Data Platform Institute educates marketers and technologists about Customer Data Platforms. The main activity of the Institute is to produce and distribute vendor-neutral materials that describe the characteristics, uses, benefits, and real-world success of CDPs. Membership is free to individuals. The Institute will be owned and managed by Raab Associates with input from an advisory board of vendors and others. Funding is provided by industry vendors.
- Website
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http://www.cdpinstitute.org
External link for CDP Institute
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Milford, CT
- Type
- Educational
- Founded
- 2016
- Specialties
- Customer Data Platforms and Marketing Technology
Locations
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Primary
Milford, CT 06460, US
Employees at CDP Institute
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Ed Allburn
MCP Agentic AI (ACP A2A AGP ANP NANDA AIME) leading group re: CRM MDM CDP DQ DataGov EHR EMPI Privacy & Personalization ALL Customer360 SCV ER…
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Jeroen Bos
Vendor Agnostic IT expert for Ecommerce- and Marketing
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Susan Raab
Principal, Raab Associates; Editor, CDP Institute Privacy Newsletter
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Meghan O'Connor
Digital Marketing @ Inspire Brands
Updates
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Traditional financial institutions have operated in a product-centric way. NGDATA details why and how to put the customer at the heart of operations instead. https://lnkd.in/eyETj7Ky From the CDP Institute Library.
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Both the #DMP and the #CDP work with first-party data. The CDP Institute and Salesforce detail how these platforms differ and why you should transition to a CDP. https://lnkd.in/e94zx3gs From the CDP Institute Library.
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The White Label World Expo UK is Europe’s leading event for white label and private label products, connecting retailers, e-commerce sellers, and entrepreneurs with cutting-edge suppliers, manufacturers, and industry experts. 🔹Explore 500+ exhibitors showcasing the latest white and private label products across multiple industries. 🔹 Gain insights from 150+ expert speakers covering from brands such as AllSaints, Footasylum, Estee Lauder, Co-op, Myprotein and many more… 🔹 Network with thousands of business owners, retailers, and e-commerce professionals. 🔹 Access exclusive masterclasses to elevate your brand and increase profitability. Don’t miss the ultimate event for entrepreneurs and businesses looking to grow their brand! Register today and collect your FREE ticket! https://lnkd.in/enXYnhks
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Exciting Partnership Announcement! We’re thrilled to announce our official partnership with the world’s largest business show, The Business Show London happening this November 2025. Thanks to this collaboration, we’re offering our audience free entry to the event across both days. Packed with everything small businesses and SMEs need to grow and scale, it’s the perfect opportunity to connect, learn, and take your business to the next level. Don’t miss out—grab your free ticket today by visiting the show’s website: https://lnkd.in/eW-NUY7x #TheBusinessShow #SmallBusinessGrowth #SMEs #FreeEntry #BusinessEvents
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Unleash your data potential at CDAO Benelux 2025 on 12 November in Amsterdam. Ignite innovation and conquer the data frontier. Empowering CDAOs and senior data professionals to tackle challenges, seize opportunities, and unlock unrivaled insights in the dynamic world of Data & Analytics for 2025 and beyond. Register here: https://hubs.ly/Q03nz5hK0
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Join us on 12 & 13 November 2025 at Convene 155 Bishopsgate for the 5th annual London edition of The MarTech Summit, part of a global series. Now with three focused stages, the agenda spans B2B and B2C marketing featuring keynotes, case studies, panels, fireside chats, and interactive Q&As on the latest MarTech trends. Network with 500+ senior leaders, 85% at Director level or above for an unmatched opportunity to learn, connect, and exchange ideas. Register now: https://lnkd.in/gf2pY-MV
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New on the CDPI blog: GX details how retail and ecommerce businesses can successfully activate their customer data. https://lnkd.in/eXx9XjtR #DataManagement
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Omni-channel #marketing means seamless targeting throughout the buying process. Dun & Bradstreet details how to make sure your company is doing it properly. https://lnkd.in/e-Nq6KtW From the CDP Institute Library.
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#AI is now considered crucial for many companies. The CDP Institute and Blueshift explore how a #CDP can work with AI to support #CX. https://lnkd.in/eKX6DeFq From the CDP Institute Library.
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