Amperity

AI is everywhere — but success stories are rare. Nearly every company is investing in AI, yet only 1% say they’ve reached maturity. Why? Because the hardest parts of AI transformation have little to do with the tech itself. In this month’s Signals & Strategy, Amperity co-founder & CTO Derek Slager breaks down the three biggest hurdles standing in the way of AI success — and what leaders can do to clear them. From change management and clear metrics to the state of your data layer, this is a must-read for anyone navigating the AI shift. Read Derek’s full piece: Three Hurdles to AI Success — and How to Clear Them

AI is reshaping the travel industry — but only for those with the right data foundation. From airlines to hotel brands, technology leaders are facing a familiar challenge: legacy systems and siloed data make it nearly impossible to activate AI effectively across the traveler journey. Our new guide, The Technology Leader’s Guide to AI and Data for the Travel Industry, breaks down how brands can: • Build a trusted data foundation ready for AI • Unify fragmented systems to create dynamic traveler profiles • Use ML-powered identity resolution to unlock personalization and predictive insights • Decide when to build vs. buy your data infrastructure Download the full guide to see how the most forward-thinking travel brands are transforming data into experiences that move travelers. https://lnkd.in/gwpQ6HYu

Let's go Seattle Mariners! ⚾ 💙 It’s postseason time in Seattle and we’re feeling that hometown pride. The energy, teamwork, and grit it takes to win — we know a thing or two about that at Amperity. From one team of believers to another. Keep proving the doubters wrong!

AI is transforming travel — but even the most advanced models are only as good as the data behind them. ✈️ In The Ultimate Marketer’s Guide to AI and Data for the Travel Industry, we explore how leading brands are using unified, trusted customer data to power personalization, loyalty, and growth across the traveler journey. What you'll learn: ✅ How to connect fragmented data into a single, actionable view of every traveler ✅ The AI use cases delivering real value today — from predictive loyalty to in-the-moment personalization ✅ How to evaluate build-vs-buy decisions for your customer data foundation If you’re a travel marketer looking to turn AI ambition into measurable impact, this guide is a must-read --> https://lnkd.in/gZhYYPY2

🏆 Amperity has been named the winner of the AI Cloud Award for Best AI-Driven Personalization! 🏆 This recognition celebrates how Amperity helps brands turn fragmented customer data into actionable intelligence that powers truly individualized experiences at scale. Annabelle Whittall, COO of The Cloud Awards, said it best: “Amperity leads the way in AI-driven personalization, unifying fragmented customer data into actionable intelligence that powers truly individualized experiences at scale. Its robust identity resolution and predictive insights enable brands to understand and engage their audiences with remarkable precision. The A.I. Awards proudly recognizes Amperity for redefining personalization through cutting-edge AI that transforms data into connection.” A massive thanks to our customers and partners who continue to inspire what’s next in AI and personalization. Check out all the winners: https://lnkd.in/dwi9kFst #AI #Personalization #CustomerData

We’re excited to partner with Criteo and MixIn by Endeavour Group to launch Australia’s first privacy-safe, closed-loop attribution solution — connecting verified in-store sales to digital campaigns. Now, brands can move beyond proxy metrics and see real impact from their marketing investments, all while maintaining strict privacy standards. Built and launched in just 5 weeks, this collaboration shows what’s possible when data, media and measurement work together. Read more: https://lnkd.in/g8mZY4kE #CustomerData #RetailMedia #AI #Measurement #Privacy

✈️ Travel brands are betting big on AI — but most are still struggling to connect the dots. Our latest research shows: ✨ 96% plan to maintain or grow AI investment ✨ Yet only 35% use it in customer-facing ways The gap? Fragmented data. AI only delivers when powered by unified, trusted customer profiles. That’s why leading airlines and hotels are turning to CDPs to fuel real-time personalization and smarter guest experiences. Read how travel leaders are achieving AI breakthroughs: https://lnkd.in/gk5FrA6F

Loyalty programs are no longer just about points - they're about personalization. Join industry leaders from Databricks, Slalom and Amadeus as they reveal how data and AI are transforming customer loyalty in travel. Moderated by Megan Lunde, Solutions Consultant, Amperity and featuring panelists: 📍Amy Klein Da Costa, PMP, Global Customer Loyalty and Retention Practice Director, Slalom 📍Rob Saker, Global VP of Consumer Industries GTM, Databricks 📍John Deahl, VP of AI Data Incubation, Amadeus Ready to move beyond miles? Watch here! https://lnkd.in/gyGz4uAX #CustomerLoyalty #TravelIndustry #AI #DataStrategy #Personalization

AI is reshaping how travel brands connect with guests. For hotels, airlines, and cruise lines, the experience is the product—and every interaction counts. The brands leading the way are combining AI with unified customer profiles to deliver truly personalized journeys that drive loyalty and revenue. In our new guide, explore: • Where AI is adding real value across the traveler journey • Why unified data is the foundation for loyalty-driving personalization • The AI use cases boosting bookings, revenue and satisfaction Read the full guide to see how global travel brands are using AI and customer data to transform guest relationships. https://lnkd.in/gP_x_7iS

What if your data team spent less time cleaning and merging records - and more time building models that actually drive outcomes? In our latest blog, we break down how feeding machine learning models with complete customer profiles unlocks that shift. Rather than wrestling with fragmented data, Amperity stitches together disjointed customer records into unified, audit-friendly profiles. That means your team can skip weeks of manual prep and get straight into modeling customer lifetime value, churn risk, or rebooking propensity. Read more: https://lnkd.in/gmKeEExT