AdInMo

Looking forward to heading out to Mobidictum Conference 2025 in İstanbul later this month! I’ll be there with the AdInMo team 👊 catching up with partners, meeting new folks, and checking out Kristan Rivers and Felicity Games session with ilker Yoldas 战神 on how hybrid monetization can grow LTV without killing the fun. If you’re around, drop me a message, always happy to grab a coffee and chat about how AdInMo helps studios maximise player value throughout the journey. 👉 Book a time with me here: https://lnkd.in/eMgz_VgK #Mobidictum2025 #AdInMo #InGamePlay #HybridMonetization #GameRevenue #PlayerFirst

As CEO of AdInMo, I've been thinking recently about why racing games - which should be perfect for intrinsic in-game advertising - often get it wrong. Arcade games history offers some fascinating lessons. Take Pole Position from 1982: roadside billboards flew by too fast to register, but that Goodyear Blimp? Genius. It used parallax scrolling to stay visible while you raced. That's smart advertising that works with gameplay, not against it. Fast forward to Sega Rally and Daytona USA - they put sponsors right on the cars and in pit stops where eyeballs and players naturally pause. Just like real motorsports. The challenge hasn't changed in 40 years: SPEED KILLS AD VIEWABILITY. But the solutions have always been there: • Use parallax for distant objects (that blimp!) • Put placements on vehicle itself • Leverage natural pause points (garages, lobbies, pit stops) At AdInMo, we see developers making these same discoveries today. Our most successful racing game developers don't just slap ads on trackside barriers - they think creatively about where players' eyes naturally focus. The lesson? Don't fight the medium. In racing games, the car IS the billboard. The garage IS the showcase. Work with player behavior, not against it. Sometimes the best innovation is recognizing what already works. Those 1980s developers understood something we're still learning: intrinsic advertising means being intrinsic to the experience itself. What's your take - should racing games embrace more creative ad placements, or keep it realistic to the sport? #GameDev #InGameAdvertising #MobileGaming #AdTech

gamescom went by in a flash! The waistcoats are packed up and I've got a few extra pounds to show for it—that pig's knuckle from day two is still being digested!🐖 It was a fantastic show with great meetings and some really exciting games on the horizon.🤯 **A special shout to friends!** When you're flying solo & leaving loved ones at home, it makes all the difference to be surrounded by great friends you've met on your travels. These events are amazing, but also hard work. It's so helpful to have friends who understand what it's like to get through the crazy long days, remind you to eat, and tell you to stop drinking and go home so you can rest up for the next day.🥳 I will forget a few names here but as always thanks to my wingman Daniel Bowen 🔜 Gamescom, John Rankin, Jam A., Sean Parmenter our brothers from a different mother Antoine Jullemier & Joe Burton, & of course Michael H., Akshit Desai 🔜 Gamescom Until we meet again!!! 💪 oh and someone could of told me you can't get a McDonald's after you've been through passport control..... 🥹

Day 2 at Gamescom brought rooftops, reunions, and more upcoming meetings! 🌇🎮 A big thank you to Stash for hosting an incredible after-event at a secret rooftop spot in Cologne. The vibes were epic, setting the perfect tone for the night! 🙌 Yesterday was filled with fantastic catch-ups with industry peers like Adam Phillips 🔜 Devcom/Gamescom from Xsolla, Daniel Bowen 🔜 Gamescom from Stash, Sonja Ängeslevä 🔜 Gamescom from Infusion Labs, Anurag Choudhary 🔜 Gamescom from Felicity Games, Alex from Treasure Play! plus many more. apologies again to Maria Cecilia Fadul from Kwalee for missing our meeting I'm glad we got to see each other for a short while at the party!!! It's always inspiring to see the innovative projects everyone is immersed in. A delightful surprise was running into our very own AdInMo advisor, John Rankin. It was wonderful to reconnect and share stories! Now, it's time to dive back into more hybrid monetisation discussions, additional meetings, and hopefully, a bit more rest tonight. 🙏 #Gamescom #AdInMo #HybridMonetisation #Gaming #Partnerships

Gamescom is officially underway! 🚀 After a lively "warm-up" yesterday, I'm feeling the effects of the excitement already: 🐷 Shared a pigs-knuckle with industry friends... regret level: high 💃 Attended more side-mission parties than I can count 😜 🤝 Connected with some amazing professionals like Zarzilla Games, Mateusz Bochenczak from Metica, Kevin Rubio from Tilting Point, Haegi Yoo from NCSOFT, Carl Schmidt 🔜 GamesCom 🔜 XDS from Zynga, and Deniz Can Kose 🔜 gamescom from TapNation ⏰ Managed to call it a night at a reasonable hour (a proud moment) Now, it's time to immerse myself in the main event — today is packed with meetings and discussions on hybrid monetisation! 💬🔥 If you're at the event and want to catch up, feel free to reach out! 👋 (https://lnkd.in/ePhWGmXp) #Gamescom #AdInMo #HybridMonetisation #Gaming #Meetings