Backlight

Myth: Your media library is "organized." Reality: Your team just used an unapproved logo on a major social campaign. 😬 We've all been there. These small, daily frustrations are symptoms of bigger lies you've been telling yourself about your media. The costs are real, compounding, and completely avoidable. Our new post debunks the top five myths about enterprise media operations. Stop paying the price for creative chaos: https://lnkd.in/gfdsr79X

Creative teams run on momentum — but storage caps can derail projects fast. Scalable cloud storage keeps campaigns on track by: ✅ Expanding instantly as file volumes grow ✅ Keeping collaboration in sync across locations ✅ Handling high-res, high-volume workloads with ease When storage fits your workflow, you can deliver exceptional results without roadblocks. Here’s how: https://lnkd.in/gh3fvGcT

Is your media archive a cost center or a growth engine? For most companies, it's the former. Petabytes of valuable footage sit in storage, costing money instead of making it. But the smartest teams are flipping the script. They're turning their media assets into:  💰 Brand new revenue streams through licensing. 📈 High-performing content without new production costs.  🤝 A single source of truth for globally distributed teams. The gap between a cost center and a revenue engine is operational. It's about making your content discoverable and ready for action. We break down how to get it done in Iconik's latest post: https://lnkd.in/gHr4iPxn

Going to NAB NY? See how award-winning Iconik Review is ending the era of fragmented creative workflows. Built on Academy Award-winning Cinesync technology, Iconik Review brings synchronized interactive sessions to your workspace. Fewer costly revisions, faster time to market, and content that performs. Experience creative collaboration that matches your ambitions. 📅October 22 – 23, 2025 ⏰10 am – 5 pm 📍Booth #: 367 Meet us at the show: https://lnkd.in/eZBFjw46 #NABNY2025

Media workflows are full of hidden drains: duplicate assets, tool sprawl, and approvals stuck in inboxes. The cost isn’t just wasted $$$ — it’s lost time and stalled projects. But the right tools (and the right approach) can make all the difference. Here’s how: https://lnkd.in/g-_gAZa3

Fast, multi-channel content is now table stakes in sports media. But legacy post workflows? Still slowing teams down. We teamed up with Suite Studios and Backblaze to create the Sports Media Workflow Playbook, featuring insights from Boomer Esiason. Learn how to: 🏈Streamline highlight delivery 🏈Enable remote collaboration 🏈Future-proof your media stack Download the playbook: https://lnkd.in/gNFEk5Rd

The biggest brands use personalized video to connect with consumers: 🎧 Spotify Wrapped made listening data cool. 🥤 Coca-Cola turned a bottle into a shareable video. 🚗 Uber transformed driver stats into recognition. See how these companies and others are using personalized video to build loyalty, spark emotion, and drive results (and how you can implement a similar strategy in your organization): https://lnkd.in/gNRwiZrn

Going to #NABNY? Stop by the Backlight booth to see game-changing vertical content and live channel creation. Wildmoka is revolutionizing how you create and distribute content with lightning-fast workflows that move at the speed of breaking news: 🏁 Intelligent reframing: Auto-adapt horizontal video for vertical mobile consumption  🏁 Bespoke digital channels: Blend live, restreamed & VOD content seamlessly 🏁 AI-generated live subtitles for global reach Scale short-form production at speed From 24/7 broadcasting to pop-up event channels - see the possibilities at the Backlight booth. 📅 October 22 – 23, 2025 ⏰ 10 am – 5 pm 📍 Booth #: 367 https://lnkd.in/eZBFjw46 #NABNY2025

You need to grab an asset from your media archive. How long does that take? Hours? Days? It should take seconds. ⏱️ Legacy archives keep valuable content locked away, creating bottlenecks for global teams. A hybrid cloud model solves this by pairing on-premises speed with cloud accessibility — so your entire archive becomes searchable from anywhere. We broke down the strategy for building a modern, globally accessible media archive in our latest article: https://lnkd.in/gVHzXJSf

How much time does your team lose searching for the right file? 🔎 For production teams with rapidly expanding media libraries, that number is often shockingly high. Fragmented assets, inconsistent naming, and endless review cycles are silent killers of creative momentum and project timelines. Here are 4 tactical tips to regain creative momentum and fix the problem for good: https://lnkd.in/ggwd4eSK