Brain Apes

Silent rebrands get punished. Domino's just rolled out their first brand refresh in 13 years. Brighter colors, new typeface, reworked logo, premium black-and-gold boxes. Honestly? The visual changes weren't what mattered. Their executives controlled the story. I wrote about what happened with Cracker Barrel last week, their executives messed this up bad.. Domino’s execs explained the why publicly, shared consumer research showing 67% approval, included franchisee input from day one. They kept core brand elements so loyal customers didn't panic. Result: stock bump, minimal backlash, clear path forward. Now compare that to brands that ship visual changes with zero context. Like Cracker Barrel’s logo tweak that cost them $140M 😰 Customers create their own narratives. Internal teams feel blindsided. The internet makes memes instead of championing the change. All preventable. Domino's avoided it because their leaders filled the story gap before anyone else could. And here's what really stands out.. 85% of their sales are digital. So they invested where customers actually live → updated the app, the website, the entire ordering experience. Made the digital presence match the new brand energy. Digital-first business backed by executive-led communication. Your customers, employees, investors.. they're all making decisions online. When you announce company moves without executive visibility on those platforms, you hand the narrative to whoever wants to grab it. Other voices fill the silence. The companies moving fast right now without backlash? Leaders who already built trust on the platforms where their audiences live. They explain the vision while rolling out changes. They turn skeptics into advocates because people feel brought along, not surprised. Executive thought leadership used to be nice-to-have. Now it's your insurance policy. Against confusion. Against resistance. Against momentum loss when you need buy-in fast. We build and run executive LinkedIn engines with proven processes that control the frame. So when you make moves, people already trust you enough to listen. I'm gifting free Executive LinkedIn Profit Strategy Sessions ($260 value) for a limited time. If you qualify, we'll do the work for you and your team. Stop waiting. Start building trust at scale. Hit my profile and book your call. シ Like and share if you've watched a company rebrand go sideways because leadership stayed quiet.

Your best decisions happen before noon (except maybe on those morning tee times hahah) A BMJ Mental Health study tracked well-being patterns across thousands of people and found something useful. Morning = cognitive peak. By midnight = steep decline. The factors: sleep quality, circadian rhythm, early light exposure, and how much mental baggage you're dragging into the day. Most executive teams are scheduling this backwards. Back-to-back meetings at 8 AM. Strategy sessions at 2 PM when your brain is already spent. Investor calls after lunch when decision fatigue is real. Then execution feels like pushing a boulder uphill. Your brain has a performance window. Use it for what moves the needle. → Deep work → Strategic planning → Investor conversations → Team-critical decisions Save the emails and status updates for later. I protect my mornings for high-leverage thinking.. my team runs the LinkedIn side so I can stay in that zone. Because here's what happens when companies ignore this: Chronic stress wrecks hormones, immunity, cognition. The WHO says 57+ million people in India alone are living with depression. Burnout drains up to $11.7 trillion from the global economy. Most organizations still treat mental health like a compliance item. Top talent sees right through it. They're watching whether your leadership models sustainable performance or just burns people out chasing quarterly targets. When you want exceptional people, they need proof your executives actually prioritize well-being and respect peak performance windows. This is where executive thought leadership separates average companies from magnetic ones. Your leadership team shares how you think about performance, culture, sustainability.. you become the obvious choice for A-players. We build and run those engines. Proven processes, full execution. I'm gifting free Executive LinkedIn Profit Strategy Sessions (worth $260) for a limited time. If you qualify, we handle everything for you and your team. Stop delaying. Start building trust at scale for your company. What's the first meeting you'd move out of your morning window? 📹: jamelizsmth ♻️ Repost if you're protecting your peak hours.

At NextUp Summit in Gaylord Palms Resort & Convention Center, the speakers who owned the stage owned the hallway deals. The same pattern plays out on LinkedIn when your content performs daily. Last night at Kobe Japanese Steakhouse with my wife Alex, our hibachi chef Toyota absolutely crushed it. Crackin jokes and catching eggs on his spatula, making the whole table laugh while cooking a perfect meal. The food was great. But we remember the performance. Same thing happened at NextUp Summit over the past couple days. The speakers who brought real energy and value on stage? Those were the people everyone wanted to talk to in the hallways afterward. They proved their expertise publicly, so people trusted them privately. That's how it works now. Your stage isn't just a conference room or an event anymore.. it's LinkedIn. And before anyone takes a call with you, they look you up. If your profile is empty or your content doesn't exist? They never see you perform until the call. And honestly, most won't even take that call. Because visibility builds trust before the conversation even starts. Here's what kills me: Executives spend thousands on conferences to be seen by 200 people for 45 minutes. But they ignore the platform where they could be seen by 20,000 people every single week. No content = invisible Invisible = no trust No trust = no pipeline And even if you're creating content.. if no one sees it, you're still invisible. That's where most people get stuck. We build and run executive thought leadership engines that fix both problems. Visibility and performance. If you want to learn how this works for your company, I'm gifting free Executive LinkedIn Profit Strategy Sessions (normally $260) for a limited time. We'll handle everything for you and your team if you qualify. With our systems you’ll always be in front of at least thousands of people every day. Stop performing in empty rooms. Hit my profile and grab your call now. シ

Speed without control kills companies. Trust isn’t scaled by ads.. Trust is scaled person by person. Institutions keep bleeding credibility. Edelman's data proves it year after year since 2012. But people? People still carry trust. When 8-12 visible experts from your team share accountable insights regularly, buyers treat your company differently. Especially when what you share is what they need to know to decide they should work with you without you telling them. They see safety. They see proof. They see a pattern worth betting on. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗺𝗼𝘀𝘁 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝗺𝗶𝘀𝘀: You're chasing speed. You need control. Speed without control? You'll crash. Race car drivers learn this early. The lady in today’s video learned it too hahah The same applies to building trust in your market. ↓ Your buyers don't trust the brand deck. They trust the humans behind it. One executive sharing insights builds some trust. Two executives? Overlapping credibility. Eight to twelve visible leaders? 𝗖𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆. When multiple credible voices point to the same company, buyers see pattern validation. They feel safer. Deals close faster. Your sales team stops fighting uphill. ↓ 𝗕𝘂𝘁 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗶𝘁 𝗿𝗶𝗴𝗵𝘁. Scaling too fast kills authenticity. Agencies pump out generic posts. Teams chase viral moments. Authenticity dies in the chaos. Going slow is how you go fast here. ↓ Build a systematic approach: → Identify 8-12 senior leaders on your team → Give each a distinct point of view → Share accountable insights regularly Each person becomes a unit of trust. Stack them together.. You get exponential credibility. ↓ 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀? Your inbound pipeline fills with pre-qualified leads. Your close rates improve because trust was built before the first call. Your team becomes unignorable. This is modern GTM. Not faster content. Controlled, trust-led growth. The kind where momentum compounds. ― We build and run Executive Thought Leadership Engines with proven processes. I'm gifting free Executive LinkedIn Profit Strategy Sessions ($260 value) for a limited time. If you qualify, we'll do all the work for you and your team. Stop waiting. Start building trust at scale. Hit my profile and book your appointment. ♻️ Like and repost this if trust beats hype every time シ

Your biggest hurdle isn't 𝙬𝙝𝙖𝙩 you think. It's 𝙝𝙤𝙬 you think. Here's how shifting to a growth mindset guarantees success: 𝗙𝗲𝗮𝗿 𝗼𝗳 𝗙𝗮𝗶𝗹𝘂𝗿𝗲 Fixed Mindset: Sees failure as a dead-end. ↓ Growth Mindset: Embraces failure as a stepping stone to mastery. "Fail forward to success." 𝗛𝗮𝗻𝗱𝗹𝗶𝗻𝗴 𝗖𝗿𝗶𝘁𝗶𝗰𝗶𝘀𝗺 Fixed Mindset: Takes feedback as personal attacks. ↓ Growth Mindset: Views criticism as valuable input for growth. "Feedback fuels your journey." 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 Fixed Mindset: Believes abilities are set in stone. ↓ Growth Mindset: Knows skills and intelligence can be developed. "Skills are income insurance." 𝗔𝗱𝗮𝗽𝘁𝗶𝗻𝗴 𝘁𝗼 𝗖𝗵𝗮𝗻𝗴𝗲 Fixed Mindset: Resists and fears change. ↓ Growth Mindset: Sees change as a chance to evolve. "Adapt and thrive in any environment." 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 Fixed Mindset: Gives up when faced with obstacles. ↓ Growth Mindset: Perseveres and learns from setbacks. "What doesn't kill you makes you stronger." 𝗘𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 Fixed Mindset: Avoids risks and new experiences. ↓ Growth Mindset: Leaps at new opportunities for learning. "Every challenge is a new adventure." 𝗧𝗲𝗮𝗺𝘄𝗼𝗿𝗸 & 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 Fixed Mindset: Feels threatened by others' success. ↓ Growth Mindset: Collaborates and learns from peers. "Let's win together." 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 Fixed Mindset: Settles for immediate wins. ↓ Growth Mindset: Aims for lasting impact and fulfillment. "Build a legacy, not just a moment." Tell me in the comments... ↓ 𝗪𝗵𝗮𝘁'𝘀 𝗮 𝗴𝗿𝗼𝘄𝘁𝗵 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝗺𝗲𝗮𝗻 𝘁𝗼 𝘆𝗼𝘂? 💬 ♻️ Repost and spread the love! ♻️ Follow me and hit that bell 🔔 for more. — P.S. How do YOU spot a fixed mindset in the wild? 💬 ↓

Most people will drown themselves out with AI content.. By 2026 authenticity is a moat. AI will flood every channel with polished sameness. Lived expertise with receipts stays rare and defensible. Anyone can publish now. That democratization brought more voices, more niche expertise, better engagement. But it also changed the game. The bar shifted from "Can I get this published?" to "Will this provoke thought or action?" Most missed that turn. They optimized for polish instead of provocation. For trending takes instead of truth from the edges. True thought leadership requires: → Originality pulled from lived experience → Courage to say what others won't → Risk that comes with having a point of view Not just clean prose. The leaders building this muscle now will compound trust while competitors chase hacks and shortcuts. By 2026, your brand either stands out or blends in. Great strategy closes the gap... it maximizes distribution and builds authority from what you've actually done. The time to build is now. シ P.S. We build and run Executive Thought Leadership Engines with proven processes. Want to see how this works for your company? I'm gifting free Executive LinkedIn Profit Strategy Sessions ($260 value) for a limited time. If you qualify, we do all the work for you and your team. Like and share if you're building for the long game 🧠 🔔 Follow me for more key daily insights. 🔔