Branch is on a mission: to power impactful experiences in the connected world. We build and provide software as a service for enterprise businesses to acquire, retain and engage their users, delivering linking and measurement solutions across all digital environments for flawless user journeys and foolproof campaign insights. Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with our solutions. Our people are our lifeblood, and every Branch employee strives to exemplify our core values: 1) Take your shot: Boldly take smart risks and seize opportunities to stay ahead. 2) Hustle with heart: Prioritize impact over activity and own meaningful outcomes. 3) Crush it together: Empathize with customers and deliver value for mutual success.
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Branch is the linking and measurement partner for growth-focused teams, trusted to maximize the value of their evolving digital strategies. World-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions.
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Ah, Carbone -- where the Italian food is decadent and the service captains sport burgundy tuxedos! 🤵♂️ It's Friday Food-day, featuring a special dinner in Dallas this week with some VIP guests—the atmosphere was too cool not to share! 🩷 Ashley Wong Brylie Baird Val Dang
Amazon’s embrace of paid placement ads was inevitable because so many consumers begin their product searches there. The question, though, is how Amazon will handle the next big wave in search: AI. 🔎 According to Adam Landis -- “Now that half of U.S. adults use AI, another inevitability is emerging: product discovery through AI. And since Amazon is blocking ChatGPT and Google Gemini, the clock is ticking for its own AI answer — and hopefully it’s something better than Rufus.” https://lnkd.in/gxRhWTBk
In addition to an iconic brand presence, Wendy’s is famous for its authentic, witty, and playful tone online. 🌟 But, as we learned at Braze Forge, it is not just about creating bold digital experiences for them. It's about bringing that same energy into every customer touchpoint—from push notifications to loyalty rewards—while staying mindful of context. See how Wendy's make the brand connection to customers effortless and bridge digital and in-store experiences. 👉 https://lnkd.in/gYYM6rGS Akhilesh Anakapally Zac Smith Stephanie Herndon-Rasse
Will brands adapt to reliance customers are placing on AI...or risk getting "Blockbustered?" 📼 As the announcement of the GA release of the ChatGPT Apps SDK sinks in, Adam Landis says it can't be overstated: this will likely be larger than the shift that happened when Apple released an SDK that opened up the App Store. Read on 👉 https://lnkd.in/gZgmkCGu
Even Lionel knows -- if your prospects can't say yes to "Is it me you're looking for?" it's time to work on your personalization. ☎️ ➡️ ❤️ See how brands like Bloom and Wild, MyFitnessPal, and OLX did it with tools like deep linking, cross-channel attribution, and advanced analytics & segmentation Read here 👉 https://lnkd.in/g8q4_48D
Hot session happening soon Register here 👉 https://lnkd.in/gKKvrs8f
He's seen all the different eras of apps, and now as Appstem leans beyond apps into broader digital, co-founder and CEO Robert Armstrong has some big insight into what the future holds. 💫 In this episode of How I Grew This, he'll tell all about his 15-year journey building a successful digital product agency from the early days of mobile apps to today's AI-driven landscape. Listen here 🎧 https://lnkd.in/gnTPfaUP
Marketers and product teams -- how high-impact is your use of AI these days? 🧨 Give yourself a little assessment in this webinar brought to you in partnership with Marketing Dive and featuring insights from Erica Dingman, Associate Director, Product Marketing at Movable Ink and Branch VP of Product Irina Bukatik. Walk away with ideas for crafting a well thought out AI strategy including: 💥 An understanding of common obstacles to AI integration 💥 Ways to improve strategic decision-making with real-time data 💥 Tips for injecting AI into your day-to-day processes and workflows Register here 👉 https://lnkd.in/gKKvrs8f
We love talking linking. We love talking measurement and attribution. But we also love talking food. 🍣 🍜 🥫 😋 Feast your eyes on some of the delights we got to enjoy with some wonderful company at Nobu during Braze Forge! #FridayFeast #Forge2025
You rule, BK Canada! 👑
I got the chance to catch up with Julia L. at Braze Forge to hear about BK Canada's mobile loyalty and CRM! From emails that instantly connect guests to featured products in the app, to analyzing engagement, it was great to hear how Branch is helping her and her team unify CRM links and uncover key insights.