Recharge

Estrid is one of Europe’s most iconic subscription brands, but legacy tech was holding them back. Scaling features was slow, agility limited, and their stack couldn’t keep pace with growth. To future-proof, Estrid partnered with Woolman to replatform onto Shopify + Recharge, migrating millions of subscriptions with zero disruption. The new stack gave them the freedom to build faster, test smarter, and scale globally. Now their teams move with speed and confidence. A sleek self-serve portal empowers customers, CX overhead is down, and retention flows are at the core of their growth strategy. With Shopify + Recharge, Estrid has shed the weight of legacy systems and unlocked speed to scale.

🚀 One week to go! We’re officially counting down to ChargeX London - a full-day experience bringing together leaders, visionaries, and innovators shaping the future of the subscription industry. We’ve got an all-star lineup including: ✨ Roshni Patel from Wild Nutrition ✨ Maxine Laceby from Absolute Collagen ✨ Eli Wachsmann from Fuzzball, our Tomorrow Brand Challenge winner ✨ Industry experts Tash Courtenay-Smith and Thomas Lalas Expect thought-provoking sessions, incredible networking, and a peek into what’s next for subscriptions. We’re officially waitlist only, but… there’s still a way to join the fun 👉 ChargeX After Dark - our evening party where conversations flow, connections form, and this definitely isn’t your typical networking mixer. Link in bio! Can't wait to see you London 🇬🇧

BFCM traffic is rolling in, but are you letting shoppers walk away with half-full carts? Cross-sells. Bundles. Smart incentives. The secret to real holiday profit isn’t more traffic, it’s higher AOV. Join us tomorrow, Oct 8 with Arrae, Carpe and Oats Overnight to learn how subscription brands turn checkout moments into revenue momentum. Link in the comments to register!

🏔️ A week in Park City we won’t forget. Last week, nearly 400 Recharge team members came together in Park City, Utah for our company-wide offsite - a week filled with learning, connection, innovation, and plenty of fun. We heard from Oisin O'Connor and Michael Flynn on the vision for what’s next, learned from two of our incredible merchants about their growth and collaboration with Recharge, and got a first look at product updates that will shape the next era of commerce. Our teams also rolled up their sleeves for a half-day of AI-focused workshops - exploring new ideas, experimenting with tools, and sparking innovation across departments. And while we can’t share everything just yet, we’re especially excited about our upcoming AI-powered agents, designed to give brands the insights and actions they need without the friction. Because being the best hands-on partner in the ecommerce ecosystem starts from within - through collaboration, innovation, and a shared commitment to helping brands retain and delight their shoppers. And of course, we made time for fun. Because when we build together, we build stronger. 💥

September was one busy and impactful month 🚀 From connecting directly with our merchants, to building community, and enabling brands that are shaping the future of commerce - the month was full of energy, ideas, and meaningful conversations. At Recharge, being a true partner means more than powering subscriptions. It’s about showing up in the room, fostering real connection, and helping our merchants grow and scale in lasting ways. We wrapped September with our company offsite - a chance to come together as a team, reflect, and align on new ways we can better serve our merchants. 💡 Here’s a look back at everywhere we showed up in September 👉

We’re thrilled to highlight how Forthglade Natural Pet Food | B Corp Certified has been able to supercharge their subscription business by integrating Klaviyo + Relo + Recharge. 🔍 What changed: • A 26% boost in product subscriptions through targeted flows & behavioral triggers • 16.7% conversion from welcome emails sent to prospects • 5.5% lift in form submit rates How they did it: identifying one-time buyers showing repeat purchase signals, then reaching them with the right content & incentives at the right moment. The “Magic Cart” experience made subscribing feel almost effortless. At Recharge, we believe subscription growth is not just about getting customers to “subscribe” - it’s about meeting them where they are, reducing friction, and being part of their journey. https://lnkd.in/eTG8iM5J

In 2015, quip. built a custom subscription platform that powered their rise in oral care. But as they scaled, maintaining in-house tech drained resources and SaaS leaders like Shopify and Recharge surged ahead with faster, more cost-effective features. So quip made the switch. In just 90 days, millions of subscriptions migrated seamlessly to Recharge, unlocking flexible management, faster rollouts, and predictable costs. Now powered by Shopify + Recharge, quip runs better than ever - freeing their team to focus on what matters most: creating joyful customer experiences and driving better oral health outcomes.

Don't get caught chasing shiny new customers this BFCM while leaving your subscribers out in the cold. Show them love. Give them perks. Remind them why they love your brand in the first place. Want more ideas? Join us Oct 8 with Arrae, Oats Overnight and Carpe as we break down how subscription brands can turn holiday spikes into long-term success. https://hubs.ly/Q03JRVdS0