~418 applicants... narrowed down to 8 qualified candidates... in under 5 minutes. We worked with our elite studio partner Matthew Iovanni (Partner at FullFunnel) to drop this video showing exactly how he automated their recruiting workflow using Clay and Otter.ai. Here's what they built: 1️⃣ Auto-imports applications from LinkedIn Recruiter Converts to CSV and pulls into Clay automatically 2️⃣ AI-powered resume screening Scans for specific skills, company experience, education - whatever criteria matters for the role 3️⃣ Otter ai bot handles first-round screens Candidates interview on their own schedule (no more calendar Tetris), and the bot scores each interview automatically 4️⃣ Hiring managers get comprehensive briefs By the time candidates reach the hiring manager, there's a full summary ready - screen recording, LinkedIn profile, fit scores Result: they hired 2 excellent candidates from those 8 finalists. Watch the full video on YouTube 📺️ ⬇️
About us
✨ The creative tool for growth | Go to market with unique data - and the ability to act on it
- Website
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https://www.clay.com/?utm=linkedin
External link for Clay
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
Products
![Click here to view Clay]()
Clay
Sales Intelligence Software
Enrich your data, automate personalized outreach, and implement any idea for go-to-market. Creatively find customers from 100+ data sources — get live firmographic data, automate Googling, find keywords on any website, scour tech stacks, scrape job listings and even use GPT-4o to create personalized emails.
Locations
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Primary
Get directions
New York, NY 10009, US
Employees at Clay
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Kevin McKeand
Operating Partner & B2B SaaS CEO | 3x PE-Backed Growth Leader | Executive Coach | GTM, AI, eComm & Fintech | Profitable + Efficient Growth
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Sam Jacobs
CEO @ Pavilion | Co-Host of Topline Podcast | WSJ Best Selling Author of "Kind Folks Finish First"
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Mike Vernal
Investor + Engineer
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Cedric Charpenet
B2B GTM systems & sales execution | Founder at CharpStrat | Startup Mentor | Baltic Sales Community Builder
Updates
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Clay reposted this
💍 I’m so glad I said yes. Just wrapped up my first experience as a TA (Teaching Assistant) for the Clay 101 Cohort ✨ I had only just finished my own cohort journey, so when I was asked to TA, my imposter voice got loud. But my love for giving back to the community took over. So I said yes. Loved every bit of teaching and my own AHA-sprinkled learning journey: challenge → curiosity → tinkering → learning → inspiration. After years working across sales and marketing, I often wondered how to combine commercial focus and operational excellence with my love for deeply understanding customers and addressing their needs at scale. GTM Engineering might be the answer - uniting sales, marketing, and RevOps with AI and automation to drive real impact. Let’s be real: sales and marketing have little future without signals, personalisation (and I don’t mean Hey {{first name}}), and automation. And GTM Engineering, without that commercial foundation, won’t sail far on pure technical skills. Match made in heaven ⚭ 😀 Clay is the backbone of it all. It turns messy data into polished GTM workflows - like a magic Excel with 150+ data providers and endless creativity to help you personalise every customer touchpoint. Pottery for your pipeline🏺. If you’re in sales, B2B marketing, or revenue ops - check out the Clay 101 Cohort. In just 5 days I learned more than I did over months of using the tool. It’s not just learning - it’s community. Clay’s cohort model, inspired by Seth Godin 🌔's AltMBA, is not only clever from a business perspective, but it’s one of the most supportive and energising learning environments I’ve been part of thanks to Izzy Kim and the team. Teaching in the recent cohort was just as rewarding and fun as being a student - I’ve learned a ton. Kudos to fellow TAs – Leila Ergul Demir, Lindsey Fletcher, Paul Murray, Willy Hernandez, Ketan Awasthi, John T., Andrew Hull, Polly Morphew, and of course our captain Izzy ⛵️ As Aravind Srinivas said in a recent interview with Marina Mogilko about the value of education in the AI era: “The fundamental thing you learn in a PhD is learning to learn.” I couldn’t agree more. Except in this case – replace {{PhD}} with {{Clay-101-Cohort}} 🚀 Whether you’ve just discovered GTM Engineering, or have been using Clay for a while - check out the cohort and DM me if curious. P.S. No, it’s not a job - TAs volunteer their time. Just shows how much people love the tool and the strength of its community 🩵 #Clay #GTMEngineering #GMTE
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We just dropped a brand new Clay University course on TAM Sourcing! Stop guessing. Learn how to map your entire addressable market, identify buying signals in real-time, and automate the systems that help you find your GTM alpha over and over again. Start learning now at Clay University. Link in the comments!
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Is it just me or is like... everyone you know in Japan right now? #fomo
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According to Fortune, 95% of AI pilots fail. asmbly.link/of06fNy Our friends at Hg (~$100Bn in AUM) are in the 5% -- having successfully deployed Clay and others throughout their portfolio companies. Here's what Hg's successful implementations all had in common: they followed a deliberate three-level sequence that most companies skip: 𝗟𝗲𝘃𝗲𝗹 𝟭 → Put AI tools like ChatGPT and Claude in people's hands. Train them properly. Watch what sticks. 𝗟𝗲𝘃𝗲𝗹 𝟮 → Take those wins and systematize them. Hire GTM engineers who can turn experiments into reliable workflows. 𝗟𝗲𝘃𝗲𝗹 𝟯 → Build net new capabilities. The stuff that gives you real GTM alpha—like predicting expansion opportunities 6 months before they're obvious. Skip a level and you'll end up with another failed pilot. Follow the sequence and you build sustainable competitive advantage. Read the whole comprehensive framework in the link below. ⬇️
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Clay reposted this
Clay just dropped their most insane feature yet for CRM enrichment: UNLIMITED RECORDS in one Clay table! Before this feature, large list enrichment meant importing 50k records, enriching them, pushing back to Salesforce, deleting the rows, then importing 50k more records, etc. This was insanely difficult and manual. It also made automated enrichment of large databases almost impossible. Now, you can import your entire database and enrich every record automatically with Clay. At the moment, this is only for Salesforce customers on enterprise Clay plans... but they're planning to add more sources soon (hopefully HubSpot!) I'm STOKED about this feature! The video below is me walking through the release demo and explaining how it works.
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Enrichment at enterprise scale is now effortless in Clay. 🎉 We just launched Bulk Enrichment! Import millions of Salesforce records into Clay, enrich them with data & AI, and sync results back. ✓ Bring in millions of records from Salesforce ✓ Enrich with data from 150+ integrations + AI research ✓ Export enriched data back to your CRM, warehouse, marketing platform, and other systems ✓ Test on up to 1,000 sample rows before you commit changes Customers like Klaviyo use Bulk Enrichment to run Salesforce enrichment at scale. Available now to all Clay customers on an Enterprise plan: learn more on our blog 🔗 ⬇️
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Clay reposted this
Co-Founder @ Kale Acquisition | Growth automation for companies that help local businesses | Clay Expert
Last week we pulled off ANOTHER great Clay event in Toronto: Clay Jukebox — our first coworking-style meetup and it was a HIT!🥳 The idea came from a small observation: at past events, mini breakout conversations kept happening simply because we gathered a bunch of smart GTM people together. So we built an evening around that energy — DJ playing music, focused workspaces, pizza, photographer to capture everyone locked in, and more. This allowed our community to do what it does best: COLLABORATE ✨ Huge thanks to everyone in the city who came out and as always to Clay HQ (Lele Xu, Siya Verma🦄✨) for the support. If you were there, I'd love to hear about your experience in the comments. Can’t wait to do it again 🙌
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Clay reposted this
Yesterday Wendy Lee on our ops team asked me how she can become a COO. Here’s what I told her (and why most career advice given to startup employees is backwards): She had two primary concerns: 1. How do I go from where I am now to COO? What experiences do I need to get? 2. I'm happy doing people ops, but I'm worried about external perception. Will my LinkedIn resume pigeonhole me? Here was my take: 1. You can't work backwards from a title. When I worked in politics, people would often say: I want to work at the White House. So, I'll work on this campaign, have this relationship, so when they become president, I'll get the job. But life doesn't work that way. At least, not that often. The truth is you just need to follow your curiosity and your passions. That's the only way to get there. I wasn't trying to reverse engineer how to be a COO. I was obsessively checking eight Slack groups about no-code tooling because I loved it. That's when I stumbled into an empty webinar about Clay. That eventually led to the conversation that led to me joining Clay and becoming a co-founder. If I wasn't genuinely passionate, I never would have shown up. It's not "let me go get this experience and that experience." It's follow your curiosities, do them really well, and over time that results in greater scope. And maybe that leads you somewhere unexpected! In truth none of us are really chasing a title. We're looking for meaningful work where we are growing and being challenged. Wendy by her own admission has that now and is happy. So let's not overthink it! Most people aren't in that position so let's keep learning and going deeper. 2. Don't worry about being pigeonholed. When people look at your LinkedIn, they're going to see what you did before and pigeonhole you into something similar. Because that de-risks it for them. You can’t avoid that. The problem is those people aren't seeing you fully. They aren't seeing and valuing you for who you are beyond a title. This applies in relationships too. Wendy and I are both happy in ours partly because our partners see us fully, and that makes us feel safe, secure, good. And that's meaningful. The same is true in work. You only deserve to work in a place where they see you fully. That is what rockstars like Wendy deserve. Sure, it might say people ops on your resume, but if you want to do more and believe you're capable of that, do great work and your reputation will carry you, especially when you find your people. Finally, it's unlikely Wendy finds a COO role through traditional means anyways, they usually happen through networks and referrals. And when that day comes and someone calls asking for a reference, I'll be her biggest advocate.
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Clay reposted this
I posted 961 times on behalf of Clay to grow the account from ~14K to 100K+ followers in exactly 69 weeks. Here's what I learned / built conviction on: ▪️ Followers are a vanity metric → But vanity can get you into nightclubs, golf courses, and B2B brunches. In the growth phase, it's a decent proxy for steady "ecosystem growth". ▪️ Video wins again → This truly feels like free alpha on B2B / LinkedIn. It's the easiest way to counter-signal slop and scale "humanness". Attention arbitrage will continue here because most companies 1) conflate unarticulated camera shyness with risk or 2) don't know how to source/hire for taste. ▪️ Hiring tech people with taste IS hard → My theory is we exist en masse. We, as an industry, just haven't developed the language/culture of evaluating and compensating it systematically. Thus, individuals don't yet lean into selling ourselves on and demanding value for our taste. Chicken-egg. ▪️ Product is King → We had 3.5 fundraise announcements. Brand love and community were thriving long before I first pressed "post". My luck & ability to land at Clay is a much bigger driver of success than any content-related aptitude. (Note: I hate survivorship bias). ▪️ I hate copywriting → But I love great copy more than I hate copywriting. I loathe bad copy. ▪️ The physics of LinkedIn is fundamentally different → TikTok spikes on reach. YouTube on long-tail. Discord on many-to-many node strength (aka community). LinkedIn spikes on data; only platform where each engagement is quantifiably different. Most media runs on CPMs. LinkedIn can run on ACV. ▪️ Optimization advice is noise → What time should I post? What day? Is this a good hook? This is procrastination and you know it. They'll get you views but not an audience. Do the fundamentals first (creator-content fit. content-market fit) or just start posting. I prefer value investing over day-trading attention. ▪️ AI is a paintbrush, not a printer → period. ▪️ Company pages are still important → It's not the optimal tool for reach and trust-building. It's still the central-node beacon and source-of-truth. Invest accordingly. ▪️ "Designed by committee" → is where bangers go to die. Rip bangers. ▪️ My social tech stack → Assembly is a godsend, underrated scheduler. A Claude Project (with a fat, five-page custom prompt) for AI first-drafts. Figma for quick graphics. Yarn or ScreenStudio for product capture. Still tinkering with task management (recently migrated to Asana). ▪️ We're only scratching the surface → There's so (SO) much more we could be doing with micro-analytics, multi-channel ABM, format experimentation, hooking things up to Clay, social listening, proactive commenting, etc. It pains me we're not doing it, so we're hiring on social to build it together. That's right -- this was an ad for hiring. Sorry not sorry. Please apply or tag someone exceptional: https://clay.link/lcgQHm1
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