ecommert®

Most CPG brands are experimenting with AI — but only a few are actually scaling it. In our latest breakdown, we mapped 35 global FMCG players against MIT Sloan School of Management’s AI Maturity Model to uncover: ✅ What separates leaders (like Procter & Gamble, L'Oréal, Unilever) from the rest ✅ Why so many pilots stall before they create value ✅ How to embed AI into everyday decisions — not just dashboards 💡 Inside the PDF: How Danone trained 20,000+ staff for AI integration Why “Coach-and-Communicate” beats top-down AI control Where LLMs actually boost productivity (+16% idea speed) A simple 4-step roadmap to go from pilot to profit 👉 If you’re leading AI in a CPG or retail org, this is built for you. It’s not just a chart — it’s a playbook. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟲,𝟴𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. #FMCG #AIinRetail #CPGLeaders #RetailMedia #AIstrategy #MarketingTransformation #eCommerce #GenerativeAI #OrgDesign #MITResearch #DigitalGrowth

🚀 Our 2026 Event Calendar is LIVE, and it’s bigger than ever. We’re doubling down on in-person moments next year, with 15+ major CPG, retail, and MarTech events already confirmed across the U.S., Canada, UK, and EU. From  Commerce Media Brand Summit  to NRF Retail's Big Show Europe, Shoptalk, eTail™, DMWF to Groceryshop, you’ll find us where bold brand builders, tech innovators, and digital growth leaders meet. 🔍 If you’re planning your 2026 GTM, retail media, or partner activations — this is the moment to align. ✅ Let’s meet where it matters. 📥 Scan the QR code in the PDF or 💬 Check the first comment to access the full event calendar + partnership kit. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟲,𝟴𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿.   About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions.

🎙️ From the floor at Groceryshop Las Vegas   We caught up with Gilbert Hernandez, AI Sales Engineer at IBM, to talk about where agentic AI is reallydriving value for omnichannel commerce.   💡 His take? Future-proofing retail success starts with connecting every data source and application, and focusing on high-value use cases that drive measurable impact.   Because even the smartest AI fails if your data isn’t ready for it.   𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟲,𝟴𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿.   About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions.   #Groceryshop2025 #EcommertConnect #RetailInnovation #AIinCommerce#IBM #DigitalTransformation #CPGLeadership

🧠 The Evolution of Agent-Led Transactions From placing orders to negotiating contracts, AI agents are quietly transforming how transactions happen. Here’s how it’s unfolding: 1️⃣ Agent-to-Merchant: Your AI assistant buys items or negotiates terms based on past behavior. 2️⃣ Agent-to-Agent (on behalf of user): Procurement AIs handle bulk negotiations and approvals. 3️⃣ Agent-to-Agent (autonomous): AI agents transact in real time, choosing the best model and payment flow based on performance. The era of autonomous commerce isn’t coming, it’s already here. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟲,𝟴𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. #AIinCommerce #AgenticAI #DigitalCommerce #CPGInnovation #Ecommert #Automation #FutureofWork

💡 “How can retailers and CPGs work together to move products faster?” We sat down with Catherine Nickerson, Senior Industry Strategy Director at Blue Yonder, at Groceryshop Las Vegas to talk about how smarter collaboration is reshaping supply chains. Catherine shared how Blue Yonder helps retailers and CPG brands like PepsiCo connect data, improve demand planning, and respond faster to real-world consumer trends, all without the endless spreadsheets and email chains. Stay tuned for more insights from Mert Damlapinar and the ecommert® team as we explore how technology is driving the future of digital commerce. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟲,𝟴𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. #Groceryshop2025 #DigitalCommerce #RetailInnovation #CPGLeadership #SupplyChain #BlueYonder #EcommertConnect

📍Where will we be in 2026? Let’s align early. Our 2026 event calendar is nearly locked — with 2x the number of conferences and cities on our roadmap. As Q4 planning ramps up, many of our partners are already mapping GTM activations, product rollouts, and brand presence for next year. If you’re building your 2026 plans and want to connect in-market — now’s the time. 📩 Reach out to learn where we’ll be and how we can collaborate: 👉 partnerships@ecommert.ai 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟲,𝟴𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions.

Most CPGs are betting on AI, but very few are scaling it. Despite billions invested, most brands remain stuck in pilots, siloed data, and organizational inertia. 📉 The cost? Up to $270B in untapped profit potential. 📊 The value? Concentrated in just two zones: consumer insights & channel management. This 7-slide deck breaks down what no one’s saying out loud: 🔹 Only a handful of brands have reached AI maturity 🔹 The biggest value pools? Most CPGs are missing them 🔹 Gen AI gets the hype, but traditional AI delivers 7x more 🔹 Over $270B in profit is sitting on the table, unclaimed 🔹 And the cost of lagging behind? It’s compounding fast We mapped the full AI divide in CPG, including where leaders like Procter & Gamble, Nestlé, L'Oréal are pulling ahead. 👉 If you’re serious about scaling AI, not just testing it, you’ll want this. Follow ecommert® for frameworks, partner insights, and global benchmarks. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭6,8𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions.

Want to learn about our 2026 Event Calendar and which conferences and cities we will be at? DM me and we'll share the details. 👇 Because we'll have twice as many events and cities next year.. 🚀 As we're already in Q4, many of our partners are already mapping out their 2026 growth plans and GTM activations — and this is the perfect time to align. Let's connect. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟲,𝟴𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. #AI #ecommerce #CPG #FMCG

AI Agents are moving beyond consumers, and into the B2B boardroom. From procurement to pricing, autonomous agents are reshaping how businesses buy, sell, and negotiate. Here are 5 high-impact use cases in B2B commerce: 1️⃣ Complex Procurement Workflows → Agents compare supplier data, prices, and delivery terms. 2️⃣ Dynamic Pricing Optimization → Real-time margin control across marketplaces. 3️⃣ Real-Time Payments → Stable profits in fluctuating global markets. 4️⃣ Autonomous Fraud Detection → Freeze threats instantly, no manual review needed. 5️⃣ Automated Promotion Creation → Targeted, data-led offers in minutes, not weeks. They’re the new business partners! #AIinB2B #DigitalCommerce #Procurement #RetailMedia #Ecommert #Automation #B2BInnovation

🎯 “One-size-fits-all doesn’t work in commerce.” 🎙️ Throwback to our visit at Unilever HQ in Rotterdam 🇳🇱, where we sat down with Melda Hamarat (Global Head of eCommerce, Ice Cream)  It’s been a year since this recording, and their insights are still spot-on: adjusting strategies across channels, retail media priorities, JBP planning, eB2B marketplaces, AI for the digital shelf, and yes, even the future of ice cream in digital commerce. 🍦 Huge thanks to Melda Hamarat for the candid conversation and for sharing playbooks every CPG leader can learn from. Watch the whole conversation again: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U #EcommertPodcast #DigitalCommerce #RetailMedia #CPGLeadership