Forrester

🚀 IT governance isn’t just about keeping things in order — it’s your secret weapon for thriving in chaos. In today’s fast-paced digital landscape, organizations need a blueprint to stay agile, resilient, and innovative. Discover how IT governance can empower your team to navigate uncertainty and drive success in Principal Analyst Gordon Barnett's latest blog, “IT Governance As A Secret Weapon: A Blueprint For Thriving In Chaos.” Want to dive deeper into strategies for leveraging technology to fuel innovation and resilience? Join us at Technology & Innovation Summit North America! Register now to gain exclusive insights from industry leaders and shape the future of your organization. 📖 Read the blog: https://forr.com/4o7bqkc 🎟️ Register for the Summit: https://forr.com/42JBuJL

In this episode of Forrester’s What It Means podcast: ◾ Principal Analyst Alla Valente breaks down California’s new AI law. Find out what’s in the law, who it applies to, and how it could influence broader AI regulation across the US. ◾ VP and Research Director Chris Gardner discusses how AI models like Anthropic’s new Claude Sonnet 4.5 affect the software development function. ◾ Principal Analyst Nikhil Lai discusses a new “in-store takeover” advertising offering for B2C marketers — what it is, who it’s right for, and what some of the challenges may be. Watch the video clip below to hear Chris Gardner describing the impact of the latest AI coding tools on the software development function. Listen to the full episode here: https://forr.com/3IWyxPn

🎉 Two years of Izola, and we’re just getting started! When we launched Izola in October 2023, generative AI was still new territory. We set out to do something no other research firm had done: Build a trusted AI assistant grounded entirely in Forrester's research and insights. Two years later, Izola continues to evolve, powered by client feedback and Forrester’s relentless drive to innovate responsibly. What began as an experiment has become a cornerstone of how our clients access insights, make decisions, and scale knowledge across their organizations. 💡 The latest milestone: Forrester AI Access, a new platform that brings our research and data directly to entire teams through Izola’s interface, giving enterprises secure, AI-powered access to Forrester insights anytime and anywhere: https://forr.com/3W74Xtq 🚀 As Izola celebrates two years of impact, Forrester remains at the forefront of trusted, enterprise-ready AI. Here’s to what’s next. Read more here: https://forr.com/4h96s3U #Forrester #Izola #AI #GenerativeAI #AIInnovation

Whether it’s storms, market shifts, or technological disruption, uncertainty is constant. Preparation is the difference between reaction and resilience. VP and Senior Research Director Fred Giron shares how a recent typhoon in Hong Kong underscored that truth — and why Forrester’s 2026 predictions are an essential tool to help leaders prepare for the road ahead. 👉 Watch now and sign up to be the first to access our 2026 Predictions guides: https://forr.com/48ofvM9 #ForresterPredictions

Security teams are facing a flood of claims about genAI and AI agents, but separating innovation from overstatement has never been harder. In her latest blog, Principal Analyst Allie Mellen explains what’s really happening: ✅ How genAI is powering summarization and automation today ✅ Why narrowly scoped task agents are gaining traction ✅ And why fully agentic systems are still a work in progress Want to dive deeper on this topic? Join us at Security & Risk Summit, November 5–7, where Allie will be leading a certification workshop on protecting your organization with genAI: https://forr.com/4h8Ktdh 🔗 Full blog: https://forr.com/47l5k9X #ForrSecurity

🎶 Five years of Tiny Concerts, and the vibes are stronger than ever! Last month, our talented and courageous colleagues took the virtual stage for a 30-minute set that transformed an ordinary day into something extraordinary. From acoustic covers to original songs, we came together to celebrate creativity, bravery, and community. A big thank you to all the performers and everyone who joined us to cheer them on—this is what life at Forrester is all about! #ForresterLife #EmployeeExperience

Technology & Innovation Summit EMEA has come to a close after three impactful days in London. Leaders across technology, data, and security came together to navigate volatility, sharpen strategy, and explore the next wave of innovation. From keynote stages to analyst-led breakouts, the focus was on helping enterprises move from tech chaos to clarity. A standout highlight: live demos of AI Access at the Hub, where attendees saw firsthand how Forrester’s latest AI offering can turn trusted research into faster, smarter decisions. Thank you to all the speakers, sponsors, and participants who made this year’s Summit such a success. We look forward to continuing the conversation in 2026. Register your interest now: https://forr.com/48TXLIz #ForrTech #TechLeadership #Innovation #AI

🛡️ The future of proactive security is not about finding more exposures — it’s about fixing them. In his latest blog, Senior Analyst Erik Nost explains why remediation remains the quiet crisis in security programs. Visibility and prioritization have advanced, but too many validated exposures still go unresolved. Budgets must shift toward proactive security, and AI should be applied not just to rank threats but to accelerate remediation. Erik will expand on this theme in his keynote, “Proactive Security From Fantasy To Framework,” at Security & Risk Summit this November 5–7 in Austin. Read the full blog here: https://forr.com/3INI4Is Explore the full Security & Risk Summit agenda here: https://forr.com/4nFm1Ti #ForrSecurity #ProactiveSecurity #Remediation #AIinSecurity

🎁 The most wonderful time of the year only means one thing to us: predictions season. As VP and Principal Analyst Shar VanBoskirk puts it, we start with a trend and keep asking “What happens next?” until we land on clear implications for your market, your competition, and your go-forward strategy. Sign up here to be the first to know when our 2026 predictions are live: https://forr.com/4mWILNw #Predictions2026 #ForresterPredictions

🎡 That’s a wrap on B2B Summit EMEA From masterful keynotes to hands-on workshops and role-based tracks, we focused on one thing: mastering buying mayhem. The buying landscape is evolving fast, and this week was about turning that chaos into opportunity. Highlights that stood out: 🏆 Honors on stage: Thoughtworks was recognized for cross-functional ROI impact, while AVEVA celebrated being named a B2B Program Of The Year. 🤝 Executive and community tracks: The Executive Leadership Exchange and Women’s Leadership Program created space for candid, senior-level exchanges. 📈 Creating actionable next steps: Teams are heading home with actionable playbooks from workshops and new creds from the B2B Summit certifications to keep their AI skills sharp. 💡Networking in London: Meetups, 56+ analyst one-on-ones, and impromptu chats across the venue kept ideas flowing. Thank you to every attendee, speaker, sponsor, and partner who brought the energy! It’s never too early to start thinking about 2026. Register your interest for next year’s B2B Summit EMEA today: https://forr.com/3KGmW7x #ForrB2BSummit #MasterBuyingMayhem #B2BMarketing