Fivetran

Raw feature adoption doesn’t tell the whole story. At Fivetran, our product and analytics teams use a metric called revenue-weighted feature usage (RWFU) to understand not just how many customers use a feature, but which customers. By weighting adoption by revenue, we get a clearer picture of which features drive the most value and impact for our largest users. It’s now a core part of how we measure product success and inform roadmap decisions. Learn how we operationalized RWFU to turn product data into actionable signals https://5tran.co/42GnxfK

JetBlue is reaching new heights with data-driven insights. With Fivetran, they've streamlined data from 130+ systems, enabling rapid analysis and predictive maintenance — leading to better customer experiences and more efficient operations. Hear more from JetBlue's Ashley Van Name: https://5tran.co/40IFiKL

You can’t scale AI without skilled, diverse teams — but most orgs are behind on both. In this episode of the Fivetran Data Podcast, Kelly Kohlleffel talks with Sadie St Lawrence, founder and CEO of Women in Data®, about what it really takes to close the AI skills gap and build inclusive, future-ready data teams. 🎧 Listen now: https://5tran.co/479VyIi

CONA Services is driving faster, smarter decisions across its bottling network — thanks to automated data movement with Fivetran. With over 12 bottlers, 160K customers, and 1.5B cases of product moved annually, CONA needed reliable, real-time data to power operations at scale. Using Fivetran, they built a modern stack that fuels everything from inventory management to frontline performance. Here’s what they’ve unlocked: 📦: 30+ sources centralized into a single Snowflake environment for unified analytics ⚡: Sub-5-minute latency for key workloads like SAP S/4HANA, delivering near-real-time insights 💡: More time for strategy with engineering freed from manual pipeline maintenance Read the full story: https://5tran.co/45dLQlA

Thank you to everyone who joined our session with Honeywell at Oracle #AIWorld! We had a great conversation about how Honeywell modernized its data architecture with Fivetran to unlock real-time insights, centralize disparate data sources, and power their Oracle data movement. If you’re still at the event, stop by booth #3030 to meet the team and see how Fivetran powers secure, automated, and AI-ready data movement for Oracle systems. 🔗 Learn more: https://5tran.co/4pI58Ji

Moin Haque, Head of Enterprise Data, Analytics & AI at IFF, sat down with Fivetran’s Kelly Kohlleffel to talk about what it really takes to lead enterprise data strategy at scale. They covered how Moin: 🍽 Treated data as an “ingredient” for business success ⚖️ Balanced AI innovation with governance and trust 🧭 Led with empathy, entropy, and efficacy to drive growth If you’re navigating AI, leadership, or data transformation — this one's for you. 📺 Watch the full episode: https://5tran.co/4igC8Dh

We’re live at #Coalesce2025 this week! Stop by booth #107 to meet the Fivetran team and see how automated data movement powers faster, more reliable analytics and AI. Join our hands-on lab to experience it for yourself — you’ll configure a Fivetran Quickstart transformation and build a Streamlit chatbot in Snowflake using freshly transformed data. Walk away with a working chatbot powered by Fivetran! And don’t miss our joint session with dbt Labs, where we’ll explore how data teams are transforming pipelines and accelerating time to insight. 🔗 Learn more: https://5tran.co/4nzyk3E

Fivetran and dbt Labs are joining forces to build the data platform for every workload for the next decade. CEO George Fraser shares why this merger matters and how it will help customers unlock an open, reliable, and AI-ready data foundation: https://5tran.co/3KT3KU1

Earlier today, we announced the exciting merger of Fivetran and dbt Labs — a major step forward in shaping the future of open data infrastructure. For our customers, this means faster decisions, fewer integration bottlenecks, and a data ecosystem built on openness, reliability, and choice. Hear from our Chief Product Officer, Anjan Kundavaram, on what this milestone means for the future of data and AI https://5tran.co/3Wo5YO1

🎉 Today marks a huge moment for Fivetran: we’ve signed an agreement to merge with dbt Labs. Together, Fivetran and dbt Labs are simplifying enterprise data management with a unified foundation that powers AI at scale — bringing together every part of the data lifecycle from movement and transformation to metadata and activation. This combination will help teams move faster, eliminate complexity, and unlock more value from their data – while preserving interoperability and choice. 🔗 Read the press release: https://5tran.co/4ob7EpI