HeyGen

What if announcing your product was as fast as building it? AI video makes that possible. Founders can turn text into studio-quality videos in minutes, creating announcements, product explainers, social videos, and demos. No cameras, no editing, and no waiting on production timelines. At HeyGen, we’ve seen how this speed changes everything. It’s how we grew to $100M ARR, and it’s how startups are turning product launches and onboarding into same-day video experiences. This week’s newsletter explores how AI startups are using video to announce products the AI way: faster, smarter, and more human from day one.

Meet Maximus Jenkins, Creative Producer at Ratava and Kaleb Manske, Ratava’s Creative Director. Their goal is to help clients create more effective video for marketing, sales, and events without the cost, reshoots, and scheduling chaos of traditional production. 𝐓𝐡𝐞 𝐛𝐞𝐟𝐨𝐫𝐞: long shoot days, limited access to executives and talent, slow post, missed moments. 𝐖𝐡𝐚𝐭 𝐜𝐡𝐚𝐧𝐠𝐞𝐝 𝐰𝐢𝐭𝐡 𝐇𝐞𝐲𝐆𝐞𝐧:   • Produce interview-style and scripted videos in a single day instead of weeks.   • Reuse digital avatars for future content without calling the crew back.   • Localize for new markets instantly with natural voice, emotion, and lip sync.   • Scale social, web, and event content from one master script. 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐬𝐚𝐲: “Coming from the documentary space, it's hard to get people to say the right things. You have to ask specific questions to try to guide the responses. HeyGen allows you to get that response the first try, so we can have our clients say exactly what they want to say without having to do take after, take after take.” — Maximus Jenkins, Creative Producer, Ratava “The world of AI is very scary right now, and I believe that's just because people don't really understand how it works. So for someone who is afraid to take that leap, I encourage you to because you're not going to discover how this world of AI works unless you experiment with it.” — Kaleb Manske, Creative Director, Ratava The result is more stories shipped, in more languages, with less friction. Creative teams keep pace with the moment. And clients get the message out while it still matters. 𝐖𝐚𝐭𝐜𝐡 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐬𝐭𝐨𝐫𝐲: https://lnkd.in/gumXgMwh New customer story every Thursday. Follow to catch the next one.

We’re bringing identity consistency to Veo 3.1. For the first time ever, you have complete control of your Veo generations across every voice, character, and scene. With HeyGen’s avatar technology, generate once in Veo 3.1 and your avatar stays consistent, keeping your real voice and true look every time. 𝐕𝐨𝐢𝐜𝐞 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲: Choose your voice, and HeyGen blends your real tone into Veo’s cinematic motion. 𝐌𝐮𝐥𝐭𝐢-𝐒𝐜𝐞𝐧𝐞 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲: Seamless transitions between scenes, one identity, endless stories. 𝐂𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲: Keep using that avatar with consistent voice and appearance to create unlimited videos in different outfits, styles and environments This is what happens when the world’s best video generator meets the best avatar technology. Don’t just make a scene. Free your story.

We’re so excited to be at #MAICON2025 for the next three days! Stop by Booth 25 to meet Holly Xiao, Emilie Marenec, and Dartagnan Phan, and learn how HeyGen can help you scale your AI-powered marketing. See you there!

Ready to take your business from local to global? It all starts with connection, whether it’s customers or the teammates who bring your vision to life. With HeyGen’s video translation feature, communication has never been easier, no matter the language. Just upload your video, pick a language (or 10), and let the magic happen. Here’s how easy it is to get started 👇

Turn your product photos into a customer acquisition machine. With Sora 2 on HeyGen, you can now create full UGC ads using just one image. Here’s how simple it is: 1. Upload an image of your product (that’s the only required step!) 2. Add an avatar image 3. Write a title 4. Choose your avatar’s position 5. Pick the video duration 6. Adjust the avatar’s scale In just minutes, you’ll have a ready-to-launch, high-converting UGC ad. Watch the tutorial till the end to see what’s possible. What product would you test this with first?

A few weeks ago, we shared how Justin from Workday’s localization team scaled video translation from months to hours with HeyGen. This week, meet Johanna Stussy, Director of Workday’s Education Media Group. Workday manages a massive portfolio of training content. Every update, every feature change, every translation meant reshoots, studio time, and long delays. With HeyGen, Johanna’s team now:   • Delivers translated courses in days instead of 4–6 weeks   • Updates scripts and dubs audio instantly, without re-recording   • Produces proof-of-concept training videos in HeyGen without overloading the media team The impact: learners around the world receive the same high-quality training, in their own language, almost in real time. And for the Workday team, this translates to moving faster, spending smarter, and maintaining high quality. As Johanna puts it: “With HeyGen, what used to take us weeks can now be done in days, sometimes hours. For our learners, that means just-in-time training at a global scale.” Watch Johanna’s full story: https://lnkd.in/gsvsNb9Y We’re back every Thursday with a new customer story.

Sora 2 is now built into HeyGen. We were granted early access by the OpenAI team to explore how Sora 2 could live inside a platform designed for storytelling. That trust gave us the chance to bring something new to our users: not just another model integration, but a way to expand what video creation can be. Inside HeyGen, Sora 2 becomes a creative layer that turns ideas into expressive motion. Scenes, visuals, and B-roll that give every message more depth and every story more dimension. For creators, knowledge experts, entrepreneurs, and businesses, this unlock means more freedom to visualize, teach, and communicate, all within the same space where they already create. Free your story. Now with more power.