IAB

🚀 Advance Your Expertise with the Updated Programmatic 360 Course Programmatic continues to transform how media is bought, sold, and optimized. Stay ahead with IAB’s newly updated Programmatic 360, designed to help professionals across the #digitaladvertising ecosystem deepen their understanding and sharpen their strategy. Through 8 comprehensive modules, this self-paced course explores the full programmatic landscape—from auctions, deal types, and targeting to measurement, privacy, and optimization—equipping you with the tools to drive smarter, more effective outcomes. Stay current. Stay confident. Lead with programmatic. 👉 Enroll today: https://okt.to/zIlnWc

After facilitating an incredible Session 1 of our Attention Measurement Workshop this week, #IAB's Angelina Eng will moderate this conversation on “Reclaiming Attention: Building for A Distracted Generation" - join her on Nov. 12! If you missed Part 1, you can gain access to the VOD and join us for Part 2 next Wednesday: https://lnkd.in/ewrVfWUr

Two sessions. Five speakers. Endless insights. Register for State of Data: Consent, AI and Emotion in Advertising on November 10th, where our expert panelists will unpack two critical forces shaping the future of media and marketing. Read more about the exclusive sessions, featuring speakers from OneTrust, TVision, Wurl, and IRIS.TV, here ➡️ https://okt.to/QNCbfL #FutureOfAI #IAB #StateofData #DataDrivenMarketing

📄 Just Released! The final IAB Digital Advertising Invoice API Specifications are here — now updated with industry feedback from the public comment period. Despite a digital-first industry, invoicing has remained stuck in manual workflows — from emailed PDFs to delayed payments. Developed with Mediaocean, these new API-first specifications modernize financial operations across #digitaladvertising, automating data exchange, reducing errors, and accelerating reconciliation. Streamline operations. Speed up payments. Automate your ad invoicing. Download the final specifications now: https://okt.to/7GPxIq

Heading to IAPP PSR in two weeks? Join us the day before, on Wednesday, October 29, for the 2025 IAB Privacy Compliance Salon in San Diego! This complimentary, invite-only event brings together leading voices in #legal, #privacy, and #data for candid, small-group conversations. We’ll unpack: 🔍 FTC enforcement trends on data, advertising, and children’s privacy ⚖️ AI governance and compliance challenges 📊 Data minimization and retention strategies 🌐 The future of personalized advertising and consumer trust 🔗 Space is limited—request a pass today to secure your seat: https://okt.to/6AsidJ

🔔 Next Tuesday at 12 PM ET! You don't want to miss this conversation between #IAB's Chris Bruderle and Madison and Wall's Luke Stillman, CFA as they dive into the latest Outlook study. Make sure to click "Attend" so you're notified when the event is LIVE 🔴

New #IABALM Speaker: Remi Bader 🎤 A trailblazing figure in fashion, content creator, entrepreneur, and advocate, Remi Bader has redefined what it means to use influence with purpose. From her viral “realistic clothing hauls” to launching successful size-inclusive fashion lines and sparking conversations around mental health, she’s built a powerful platform that resonates with over 3M followers. At the 2026 IAB Annual Leadership Meeting, Remi will share her perspective on how creators and brands can drive authentic connections, champion inclusivity, and spark a cultural change in today’s advertising landscape. Register today to hear from Remi and other influential voices: https://okt.to/I1nyXq

📆 Add to Calendar: Inside the 2025 Outlook Study https://lnkd.in/eSBnzV7c On Tuesday, Oct. 21st, #IAB's Chris Bruderle and Madison and Wall's Luke Stillman, CFA will dive into the recently released IAB 2025 Outlook Study: September Update. Tune in as they discuss the macroenomics that are shaping ad spend and what it means for your business.

🎙️ Conversations are the new customer journey. With voice-enabled AI assistants in our phones, cars, homes, and wearables, audio is fast becoming the next frontier for discovery, interaction, and commerce. Our new guide, Advertising’s Interactive Audio Future,” unpacks how voice-first experiences can reshape how brands connect with consumers. With voice-driven commerce on track to top $1T by 2028, now’s the time to rethink how your brand speaks. 👇 Download the guide and get ahead: https://okt.to/gOS6mR #VoiceCommerce #AudioAdvertising #AI #ConversationalCommerce #MarketingInnovation

AI tools are fundamentally reshaping how consumers discover, evaluate, and purchase products. But what really happens when AI takes the wheel in the shopping journey? Join #IAB, Koddi, Microsoft, and Stingray as they share findings from a first-of-its-kind research study with Talk Shoppe that reveals how AI has transformed the consumer shopping experience. You’ll learn: 〰️ How AI has shifted from a novelty to an essential shopping tool 〰️ What an AI-enhanced shopping experience actually looks like in practice 〰️ How consumers use AI alongside other online services 〰️ Where brands and retailers fit in the new AI-driven ecosystem And more! Don’t miss this opportunity to understand the evolution and prepare your marketing strategies for what’s next ➜ https://okt.to/kCcS7T