Advertising is dead? Think again. Ogilvy's CSO, Mick McCabe, reveals why our industry's resilience means endless opportunities. Dive into his Fast Company article: https://okt.to/472QBE
About us
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. We build on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. We are proud to currently rank as the #1 global agency network for creative excellence and effectiveness by WARC, signifying our ability to deliver creative solutions that drive unreasonable impact for clients and communities.
- Website
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http://www.ogilvy.com
External link for Ogilvy
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships
Locations
Employees at Ogilvy
Updates
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We don't just create, we build! 🚀 Ogilvy Chicago's Grace Duffy takes us through her experience at this year's Creative LIAisons program with 3 insightful tips you won't want to miss. Stay tuned for more insider takes from #TeamOgilvy's Creative LIAisons participants! LIA - London International Awards #LIA2025
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Legacy isn’t about looking back — it’s about leading the future. Ogilvy Consulting's Susan Machtiger decodes how iconic brands stay relevant for generations. Read #OgilvyOn: The Legacy Code — Cracking the Secrets of Enduring Brands: https://okt.to/ErXY6j
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Romance? Thriller? Comedy? Life's a movie, what's your genre? 🎬 🤔 This year, the Chicago International Film Festival & Ogilvy Chicago teamed up to celebrate all the genres waiting to be discovered. Ad Age has more: https://okt.to/6FIraZ
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Once a Giant, always a Giant! We’re inviting all former team members to join our Ogilvy Alumni Network—a space to reconnect, stay up to date on the latest news, and receive exclusive invites from across the Ogilvy community. Sign up now! 👉https://okt.to/d13lGH #TeamOgilvy
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IKEA puts phones to bed so you can actually sleep! 🛌📱 The new Phone Sleep Collection, created with the help of Memac Ogilvy Dubai, helps you disconnect, recharge, & earn rewards all in the name of better sleep. Learn more via Campaign Middle East: https://okt.to/C0VX68
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Ogilvy reposted this
Let's be candid, while you're optimising the traveller's funnel, the entire battleground has moved upstream, creating an endless challenge if you are a leader. What forces are shifting the grip on the traveller's journey? https://lnkd.in/eX99hHts AI isn't your new intern; it's your new overlord. AI-driven traffic to US travel sites exploded by 3,500% year-on-year (Adobe, 2025). With 62% of Millennials and Gen Z now considering it a standard part of planning (Deloitte, 2025), you're no longer just competing with OTAs; you're competing with the algorithm in your customer's pocket. You're selling beds or seats. They're buying culture. When a single Taylor Swift tour can swing a country's GDP, your offer becomes a line-item, a 'tax on culture'. Cultural tourism now accounts for 40% of all global tourism (UNESCO, 2021). Are you content being a passive utility, or will you find a way to own a piece of the moment? Traditional loyalty is a myth. Customer Experience is everything. 86% of travellers will abandon brands after just two poor experiences (Emplifi, 2022). With the travel sector having fickle customer retention rates of around 55% (Forbes, 2022), your experience isn't a 'stage' of the journey; it IS the journey. One slip, and they're gone. Your data is a cost centre. Theirs is a P&L. Data isn't for dashboards; it's for the Profit & Loss statement. Marriott isn't just selling rooms; they're building a $622m media empire on the back of their data (Skift, 2024), tapping into a market estimated at $233 billion (eMarketer, 2024). They understand they're not just a hospitality company; they're a data company that happens to have hotels. What's your data's ROI? Read more, hear from peers here https://lnkd.in/eX99hHts Ogilvy, Sitecore, Ogilvy APAC, Ogilvy Consulting, Kent Wertime, Clare Lawson, Ab Gaur, Jason Davey, Genevieve Tan 陈慧琳 , Antonis Kocheilas, Jonathan Corley, Veronica M., Jasmin L.. , Kunal Jeswani, Andrew Cleary, Mandarin Oriental, Marriott International, HK Express, Expedia Group, Mastercard, Tripadvisor, United Airlines, Delta Air Lines, The Peninsula Hotels, Accor, Marina Bay Sands, Emirates #TravelIndustry #Hospitality #CMO #CXO #CEO #AIinTravel #CustomerExperience #BrandRelevance #Ogilvy
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#TBT: 2019 Title: Try Not to Hear This Client: Coca-Cola Team: DAVID Miami Check out more #ClientWork: https://okt.to/qNsJ1i #AdOfTheDay
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The thrill of true innovation drives us. Ogilvy's CSO Mick McCabe shares how creating the never-before-seen delivers unparalleled satisfaction in advertising. Read his insights in Fast Company: https://okt.to/7AhIn3
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Creatives have superpowers! ✨💥 DAVID Miami's Andrea Avila Luna shares her key takeaways from this year's Creative LIAisons program. One of the biggest lessons... You don't always need a deck!🤯 Stay tuned for more insider insights from #TeamOgilvy's Creative LIAisons participants! LIA - London International Awards #LIA2025