Optimove

Your marketing team uses AI. But is it really working for you? In this session, Rusty Warner, VP and Principal Analyst at Forrester, Aly Blawat, Senior Director of Customer Strategy at Blain's Farm & Fleet (Blain Supply, Inc.), and Rony Vexelman, VP of Marketing at Optimove will reveal why adoption isn’t translating into transformation and how to fix it. Don't miss out! 👉 Save your spot: https://lnkd.in/d66kKcSp

Holiday marketing often comes down to two choices: send another “final offer” email or communicate with transparency. Shoppers notice the difference. They want early, honest communication, not constant urgency. According to Optimove’s 2025 Consumer Holiday Shopping Report, 84% of consumers are concerned about prices, yet 71% are already tired of promotions. Brands that say less but mean more will win this season. 🗞️ Discover why transparency is your best bet this holiday season: https://lnkd.in/d8_fSE6x

What’s next for iGaming? 👀 In this short video, our Partnerships Director, Efe Yucemen, shares three trends every marketer should have on their radar.

If you’re waiting until Black Friday to build loyalty, it’s already too late. As Moshe Demri SVP Global Revenue at Optimove, shared on the Future Commerce podcast: “The best brands earn loyalty before the holidays by telling customers exactly what to expect.” The key takeaways: 👉Transparency builds trust before discounts even begin. 👉Brands that communicate their plans early reduce fatigue, strengthen loyalty, and stand out in the noise of the season. 👉The best retention strategy starts weeks before the first sale. Listen to the full podcast: https://lnkd.in/d66GMvgf

🎁 Win a PlayStation 5 by solving the Positionless Puzzle 🧩 Over the past 6 months since Optimove acquired Adact, we’ve fully integrated it into our platform as Optimove Gamify - empowering marketers to drive real engagement through play. The results so far speak for themselves: * 2.5× higher CTR * 80% higher conversion * Richer zero-party data Read more here: https://lnkd.in/d6scUsPy But instead of just telling you about it… We’re going to let you experience it. 👉 For the next 48 hours, we’re launching The Positionless Puzzle. Here’s how to join: 1. Play the puzzle 🧩 2. Reach the Top 3 on the leaderboard 🥇🥈🥉 3. Tag a friend in the comments — this is mandatory to win! 🏷️🔥 🏆 The three winners will receive a PlayStation 5. Link to the game: https://lnkd.in/dbiJvyYe

Nothing like a Vegas breakfast to start big conversations. Yesterday’s Finding the Sweeps-Spot session was packed with insights and great company. We explored what it means to find the Sweeps-Spot 👉 the perfect balance between marketing, operations, and strategy that drives long-term success. It’s been an incredible week so far, and we’re not done yet. 😉 Come see us at booths 2630 and 2833 at Global Gaming Expo! 👋 P.S. Don’t forget to play our Adact-powered games for a chance to win some pretty cool swag.

They say everyone’s got a lucky number in Vegas…🎲 Ours just happen to be Booths 2630 & 2833. That’s where you’ll find Optimove at Global Gaming Expo (G2E) starting tomorrow. Come say hi and test your luck with our Adact-powered games for a chance to win SWAG 👾.

G2E is just a week away!   We’re heading to Vegas from Oct 7–9 to showcase how Optimove is shaping the future of iGaming. 🎲 Stop by booth 2630 to meet the team, and head over to booth 2833 to play Optimove-powered Adact games for a chance to win SWAG.   And in case you haven’t saved your spot yet, we still have a few seats left for our exclusive Sweepstakes Breakfast on Oct 7! RSVP: https://lnkd.in/dz8u6jna

We've been named a Visionary in Gartner’s Magic Quadrant for the second year in a row. 🎉 #1 in Analytics & Foundational AI and Prescriptive Intelligence. Why? Because Optimove is built on a different idea: Positionless Marketing. No silos. No channel-first bias. Just one platform that unites data, AI, and orchestration to help marketers make the best decisions for every customer, every time. Marketing shouldn’t be about tools, it should be about outcomes. 🗞️ Check out the full story: https://lnkd.in/e_Vk-Rcy

Earlier this year, Optimove was named one of UK’s Best Workplaces for Wellbeing. Today, we're proud to add another recognition: we’ve been named one of UK’s Best Workplaces in Tech. 🚀 This year we: ✨ Grew to 150 teammates in the UK ✨ Are moving into a brand-new 5,000 sq ft Dundee HQ ✨ Hit an 88% “great place to work” score from our UK team With 66% of our team growing their careers here and support that makes work and life easier, this recognition means even more. Big thanks to every Optimover who makes this culture what it is. 💜