Molson Coors Beverage Company

Since taking a majority stake in ZOA Energy, Molson Coors has made thoughtful, strategic shifts to help the better-for-you energy brand stand out in the crowded energy aisle. According to Senior Director of Marketing for Non-Alc, Tracey Bien Schenck, that starts with fine tuning its brand positioning toward the benefits of energy and electrolytes, while leaning into more “everyday” occasions. “We see an opportunity here to compete as an energy brand for everyday life, not just the workout,” she says. “Our research shows that consumers want more than just a caffeine boost. They want electrolytes, which ZOA has but many of the big guys don’t.” Read more here: http://bit.ly/3W3NMJh

On stage last week at Advertising Week New York, VP of Marketing at Molson Coors Canada Leslie Malcolm unpacked what it really means to “move at the speed of culture.” She highlighted the importance of Molson Coors’ MUSCLE framework to guide decisions around when and how brands should engage with cultural moments. “You’ve got to have that balance of the long-term, big ideas, with that culture of creativity and agility, and a little bit [of budget] tucked aside for when those ideas come your way so you can jump into action,” said Malcolm. Read more about the panel here: http://bit.ly/4o42GM5

Molson Coors has been clear in its ambitions to grow – both in beer and beyond. And to do that, it’s focusing on expanding its portfolio into more occasions where consumers are looking for a refreshing beverage. “Flavor is key to the future of our business,” says vice president of marketing for above premium flavor, Elizabeth Hitch. “This space brings in new 21+ drinkers and opens the door to win back more drinking occasions.” That’s why – in time for the National Association of Convenience Stores (NACS) – Molson Coors is unveiling strategic innovations, expected to hit shelves early next year, from Topo Chico Hard, Simply Spiked and Redd’s Wicked. Click here to learn all about the innovations: https://bit.ly/4onMwwN

Every baseball season, fans might sing about buying some peanuts during the 7th inning stretch, but we all know that for the 21+ crowd, beer goes best with baseball. And over the years, many of Molson Coors’ brands have made sure to make that a point. With the pro baseball postseason heating up, and a certain hometown team doing well in Milwaukee, we looked back at how some of our iconic brands have shown up for America’s favorite pastime over the years. Read more here: https://bit.ly/47fFnbV

As we continue our ambitions as a total beverage company, we’re committed to growing our iconic core brands, premiumizing our portfolio and scaling our beyond beer business with Rahul Goyal and our newly announced leadership team at Molson Coors.   Our mission is to unite people to celebrate life's moments with refreshing beverages for any occasion, and we look forward to a future dedicated to that commitment.   Cheers!

We are proud to be part of a manufacturing legacy that has spanned centuries, but we couldn’t do it all without our employees. So this National Manufacturing Day, we want to take a moment to celebrate the thousands of people in our breweries across the U.S., Canada and Europe, who make Molson Coors’ beloved beverages. Whether it’s brewing, packaging or logistics, their hard work ensures people around the world can celebrate life’s moments whether it’s with a Miller Lite, Coors Light, Molson Canadian, Ožujsko or Carling. Cheers!

For more than a decade, Molson Coors employees have united every September for Our Imprint Month, a company-wide celebration of giving back to the communities where its employees live and work. Over the course of the month, more than 400 employees volunteered approximately 1,100 hours at 14 events across the U.S. and Canada. They got their hands dirty, all to keep our communities beautiful and thriving. Here are just a few examples of how Molson Coors’ employees made an impact in their community: https://bit.ly/487wnqj

Last week, Molson Coors employees planted over 1,000 trees and shrubs at the Mequon Nature Preserve in Milwaukee! This is the second year in a row that we’ve partnered with the Southeastern Wisconsin Watershed Trust (Sweet Water), Milwaukee Metropolitan Sewerage District (MMSD) and Mequon Nature Preserve to help strengthen prairie land, wetlands and hardwood forests. We're proud that so many of our team members showed up, got their hands dirty and played their part in keeping our communities beautiful and thriving as part of our annual Imprint Month. This continues Molson Coors’ goal of keeping Milwaukee green for generations to come. Cheers to Our Parks has already raised more than $500,000 for the city’s green spaces. Thank you to FOX6 Milwaukee, WITI-TV for a fantastic segment highlighting our efforts! Cheers!

The orange garnish is what makes a Blue Moon a Blue Moon. So, to celebrate the brand’s 30th anniversary, it rebranded the orange to what it truly is: BlueMoonGarnish. Blue Moon gave multiple cities’ Orange Lines a bright new look, transforming them into the BlueMoonGarnish lines, and offered bags of BlueMoonGarnishes, custom-labeled oranges designed to garnish and brighten your Blue Moon beer, in select cities. Be sure to catch the BlueMoonGarnish line while you still can. Cheers to 30 years of Blue Moon and its signature garnish!

A couple weeks ago, Molson Coors helped local Chicago football fans celebrate responsibly by offering samples of Blue Moon NA at their home stadium, as well as providing free rides home from the season opener with its partner at CTA. Brewed with Valencia Orange Peel and Coriander, Blue Moon NA is inspired by Blue Moon Belgian White Belgian-Style Wheat Ale and is one of several non-alc options Molson Coors offers as part of its broad portfolio of beverages – making sure that no matter the game, no matter the occasion, football fans can celebrate responsibly. Cheers!