Marq

Renée Draper joined us a few weeks ago as a Senior Software Engineer. Already making an impact with her energy and work ethic. Welcome to Marq, Renée! 💫

True or false? Insurance marketing is mostly just copying and pasting the same flyer 50 times with slight variations. Each with: ∙ Different required language ∙ Different approved claims ∙ Different disclaimer requirements ∙ Different contact info ∙ Different everything You thought one flyer was enough? Adorable. You need 50. And they all have to be: ∙ Manually created ∙ Individually reviewed ∙ Separately approved ∙ Tracked independently ∙ Updated whenever regulations change (constantly) California changed their regulations? Cool. Redo all California materials. Texas has new requirements? Great. Update everything again. Federal guidelines updated? Perfect. All 50 states need revision. This is every insurance marketer's reality. The alternative approach: Smart Fields pull state-specific requirements automatically. Change one template, update all 50 versions at once. Track compliance by region without spreadsheet archaeology. Create once, deploy everywhere. #MarqTemplating

Everyone has access to basic design tools now, which means everyone thinks they're a designer. The requests sound reasonable: ∙ "Can you make it more eye-catching?" ∙ "Can we add more energy?" ∙ "Can it be more... creative?" But they're asking you to make **everything** look like a Super Bowl ad. The real issue is that without systems and standards, every single piece becomes a design debate instead of a quick deployment. What if routine communications could just... exist? With templates that already "pop" appropriately for their purpose. So your creative team can focus on strategy instead of explaining why we can't use 17 fonts on one flyer. Just a thought. 🐱 #MarqTemplating

💊 🏥 Every healthcare marketer MUST experience: ∙ Creating beautiful materials (Only to have compliance reject them) ∙ "Can we show actual patients?" (No. Stock photos forever.) ∙ 20 legal reviews for a social post (It's about flu shots. Why does legal need 6 weeks?) ∙ "Make it HIPAA compliant" with zero guidance (They must learn through suffering) ∙ Testimonials that are too specific vs too vague (Finding the balance is their hero's journey) ∙ State-specific regulations nobody told you about (Trial by fire...) ∙ Materials rejected because of font size on disclaimers (8pt isn't accessible. Neither is your timeline.) These are canon events. You cannot save them from this journey. But you CAN implement systems that: ∙ Have compliance built in from the start ∙ Make it impossible to accidentally include PHI ∙ Track approval workflows ∙ Store approved stock photos that are actually diverse ∙ Lock required disclaimers so they can't be removed Healthcare marketing isn't hard because marketing is hard. It's hard because the compliance layer makes everything 10x more complicated. What if templates handled the compliance part automatically? #MarqTemplating

A horror story for designers in 36 words: The subject line says "Quick question" The body says "Need this ASAP" The attachment is a Word doc with zero actual brand colors and a logo from 2008. The event is Monday morning. It's 4:57pm on Friday. 😐😐😐😐😐😐😐😐😐😐😐 Nobody questioned why this Monday event didn't exist until Friday afternoon. Nobody asked if maybe, possibly, this could have been planned earlier. But here we are. And somehow, YOU'RE the bottleneck. What if departments could grab a pre-approved template, customize the details, and stop treating Friday afternoons like creative team ambush hour? (Systems exist for this. Most teams just don't use them yet.) #MarqTemplating

"Next quarter we'll get organized." "Next quarter we'll build better processes." "Next quarter we'll solve the content chaos." Hate to break it to you, but next quarter will be just as crazy. (If not even crazier with the holidays coming up!) The teams winning right now didn't wait for a perfect moment. Instead, they built systems that work under pressure. Still waiting for things to calm down? Good luck...🍀 #MarqTemplating

There are a little over 24 business hours left in Q3. Your sales team is scrambling to close deals. Your designers are buried in super urgent requests. And the collateral just emailed to a prospect is three versions behind. Ring a bell? Some marketing teams are cruising into October. Same deadlines. Same pressure. Different systems. The good news? It's never too late to build something better. Bring it on, Q4. #MarqTemplating

We all know which one wins when the deadline is in 30 minutes, half the files won't open, and you're staring at 'logo_final_v8_USE_THIS_ONE.jpg' wondering if it's actually the right one. How do you make brand compliance the easier choice for your org? #MarqTemplating

Marketing teams trying to maintain brand consistency with shared folders and email chains: 🔥 🔥 🔥 🔥 🔥 🔥 🔥 🔥 🔥 🔥 🔥 🔥 🔥 🔥 🔥 🔥 🔥 This is what happens when you use the wrong tools for the job. You can't solve brand chaos by doubling down on ignored guidelines. And you DEFINITELY can't solve it with template locks that let anybody + everybody unlock them. (Seriously, what's even the point then? 🤷♀️) What tools do you use to keep the brand chaos at bay? #MarqTemplating #BrandConsistency

Document automation sounds boring... UNTIL pricing updates cascade across 200 sales sheets instantly. Hello!! The future is calling. (And it’s not asking about your refrigerator’s exercise routine.) Connect templates to live data. Product pricing shifts, compliance dates change, contact info updates - everything reflects AUTOMATICALLY. Want streamlined version control? Well, you better go catch it. 🧊🏃 #MarqTemplating #DataAutomation #SalesEnablement #BrandEnablement