📱 Social media never sleeps — but you still deserve a moment to catch up. We know how hard it is to find time between scheduling posts, replying to DMs, and chasing the next trend. But staying ahead means staying informed. This week’s roundup has everything you need to know: ✨ New AI-powered insights on YouTube 🧠 How to control your algorithm on Instagram 👗 Expanded virtual try-on for apparel on Google 💬 Disappearing Threads? Take a quick break from your feed and dive into the top stories shaping social and PR this week 👇 Read more: https://bit.ly/4bkuTYR
Meltwater
Software Development
San Francisco, California 215,081 followers
Guesswork Doesn't Work. Meltwater for Media, Social and Consumer Intelligence.
About us
Meltwater empowers companies with a suite of solutions that spans media, social, consumer, and sales intelligence. By analyzing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,300 employees, Meltwater is the industry partner of choice for global brands making an impact.
- Website
-
http://meltwater.com/
External link for Meltwater
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2001
- Specialties
- Online media Intelligence, Social Media Marketing, SaaS, Public Relations, Artificial Intelligence, Media Monitoring, Social Engagement, PR & Influencers, and Information Technology
Locations
Employees at Meltwater
-
Hoa Pham
Senior Director Finance
-
Chris Hackney
Chief Product Officer - Meltwater
-
David Saxon
Accomplished Executive Driving Global Business Growth through Strategic Partnerships and Innovative Market Strategies | Expert in Digital Marketing…
-
Fred Brown
Principal Support Engineer - Manager at Meltwater
Updates
-
Meltwater reposted this
✨ The Return of the Victoria’s Secret Fashion Show – Reimagined for a New Era After a six-year hiatus, the Victoria’s Secret Fashion Show made its highly anticipated return last night and the internet noticed! In the past week alone, mentions surged by 163%, crossing 546K across news and social platforms. This is the biggest spike the brand has seen all year! So what’s driving the conversation? Here’s what Mira, Meltwater’s agentic AI, surfaced in seconds 👇 💡 Diversity & Inclusion: This year’s show spotlighted models of every shape, ethnicity, and gender identity. From plus-size icons Yumi Nu and Barbie Ferreira to trans model Alex Consani, it’s a clear signal that the brand is embracing a more inclusive definition of beauty. 💪 Empowerment & Representation: The inclusion of Angel Reese — the first professional athlete to walk the runway (and a question at bar trivia last night), reframed the event as a celebration of individuality and strength. 🎤 Star Power Meets Social Impact: An all-female lineup! Karol G, Missy Elliott, Madison Beer, and TWICE carried themes of empowerment and cultural pride. Karol G’s performance alone generated massive engagement spikes in Latin American markets. 👑 Legacy Meets Modern Values: Icons like Adriana Lima and Alessandra Ambrosio returned, balancing nostalgia with a redefined, globally accessible show streamed across YouTube, TikTok, and Amazon Prime Video. While sentiment is mixed — with some celebrating inclusivity and others longing for the “old glamour,” the data paints a clear picture: The Victoria’s Secret Fashion Show is evolving, and audiences are watching closely. This snapshot took seconds to uncover using Mira, Meltwater’s agentic AI — designed to instantly surface trends, themes, and audience sentiment across millions of sources. 🔍 Curious what Mira could surface for your brand’s next cultural moment? Let’s chat. #MediaIntelligence #AI #Meltwater #VictoriaSecretFashionShow #SocialListening #BrandReputation #DiversityAndInclusion #MiraAI
-
-
Meltwater reposted this
Surprise! Our huge new Digital 2026 Global Overview Report is out now, packed with 700 pages of essential data, trends, and insights. Top stories in our flagship #Digital2026 report include: 1️⃣ 6 billion people now use the internet 2️⃣ 2 in 3 people use social media 3️⃣ Over 1 billion people use AI each month 4️⃣ What people actually use AI for 5️⃣ A surge in connectivity in India and China 6️⃣ The world’s top social media platforms 7️⃣ Changes in global ad spend 8️⃣ Comparing AI and search engines 9️⃣ Changing TV behaviours 🔟 Evolving social media expectations As you’ve probably guessed though, there’s *loads* more to unpack in the complete report, including some staggering figures for TikTok viewing, some excellent data exploring marketing effectiveness, loads of great data for media frequency and time spent… and pretty much every other data point you might need for your 2026 plans. And that’s why we’re publishing these reports “early”. We know many of you have already started work on next year’s plans – or you’ll be starting soon – so we thought we’d help out, by bringing you all of the freshest digital stats and trends today. Our main 2026 Global Overview Report is out today, and we’ll follow up with individual country reports in early November. Keep an eye on DataReportal for those – we’ll publish them there as soon as they’re ready. As always, please join me in thanking Meltwater and We Are Social for making these #GlobalDigitalReports possible, and for enabling us to share this content with you and the rest of the world for free. And similarly, please join me in thanking our wonderful research partners, whose hard work and generosity enable us to bring you this best-in-class data: ◽ GWI ◽ Statista ◽ Similarweb ◽ GSMA Intelligence ◽ Semrush ◽ Ookla ◽ Skai ◽ Socialinsider Some special thanks from me: ◽ Sarah Moey for all her hard work and support ◽ Nathan Menton at the ITU for his guidance and support ◽ Chase Buckle for his thoughts, ideas, and provocations Just before you get stuck in to the data, here’s a tip: at 12,000 words of analysis and 700 pages of data, this is *not* a quick read. And that’s intentional; there’s a *lot* to unpack and explore in this year’s report. Sure, you could get AI to summarise it all, but then you’ll get the same results as everyone else, and you’ll miss the insight that comes from critical reading and thinking. And you’ll probably see plenty of emoji-filled AI summaries on LinkedIn over the next few days anyway. So, don’t follow the herd. Set aside an hour to read the analysis in detail, and then let me know in the comments if you’d like to discuss any of the findings or your reactions in more detail. OK, here’s the link – enjoy! https://lnkd.in/gT9niPYR
-
-
Even if you’re not a Swiftie, you couldn’t miss that engagement 💍 Using our social listening solution, we analyzed conversations across news, social, forums, and more to uncover how luxury and jewelry brands performed during this viral event. Read more to find out what lessons marketers can take away from the hype: https://bit.ly/3WJeBm8
-
Over 6 billion people are online — and their digital behaviors are constantly evolving. Get the latest data on internet use, AI, video, and more in the new Digital 2026 Global Statshot Report, authored by Simon Kemp. 📊 Download now: https://bit.ly/4nRsz1h
-
-
Planning your 2026 marketing strategy? Before you lock in your budgets and channels, dive into our new Digital 2026 Global Overview Report — a 700+ page deep-dive into how the world searches, shops, and connects online. Just a few headlines from this year’s data: 🌐 5.66B social media identities — that’s 68.7% of the global population 💬 Social ads are now the #1 brand discovery channel for people aged 16–34 💸 Ad spend expected to hit $1.16T in 2025 The report will help you answer questions like: 📱 How many social platforms does the average user access each month? 🧑💻 How are different age groups discovering new brands? ⏰ How much time does Gen Z spend on social media? 💳 Which channels are marketers investing ad dollars in? 👉 Explore how the world scrolls, clicks, and connects: https://lnkd.in/efZnW7Ma #MarketingTrends WeAreSocial DataReportal
-
-
👩💻 Generative AI can create content. 🤖 But Agentic AI takes it a step further: breaking down complex tasks, choosing the right tools, and getting work done. That’s where Mira, your AI teammate, comes in. From drafting journalist outreach to building full-scale comms campaigns, Mira helps PR & comms pros move faster and smarter. #AI #AgenticAI #PublicRelations #MarketingInnovation #Meltwater
-
Your boss: We need PR. You: [panicking internally] ok... but like… what’s the strategy, bestie? 👀 Don't worry, we got you. We're spilling the tea on how to create a PR strategy that's more than just vibes, hopes, and dreams. We've broken it down step-by-step, including: 🧠 Influencing consumer sentiment 🗞️ Building media relationships 📊 Measuring results like the boss you are Get your comms game together — future you (and your coverage) will thank you. https://lnkd.in/ew866REq
-
𝐖𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐩𝐮𝐭 𝐚𝐧 𝐨𝐰𝐧𝐞𝐝 𝐜𝐡𝐚𝐧𝐧𝐞𝐥, 𝐬𝐨𝐜𝐢𝐚𝐥 𝐟𝐢𝐫𝐬𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐡𝐞𝐚𝐝 𝐨𝐟 𝐭𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐜𝐨𝐦𝐦𝐬? You build storytelling that resonates and drives higher affinity - the approach Oren Fixler (Telstra) says doubled their impact. From TikTok to AI to misinformation, the rules of building a trusted brand are changing. The question is, can traditional comms keep pace? According to Gaven Morris (Commonwealth Bank)“𝑂𝑢𝑟 𝑟𝑜𝑙𝑒 𝑖𝑠 𝑡𝑜 𝑝𝑎𝑖𝑛𝑡 𝑡ℎ𝑎𝑡 𝑓𝑢𝑡𝑢𝑟𝑒 𝑠𝑡𝑎𝑡𝑒 - 𝑡𝑜 𝑚𝑎𝑘𝑒 𝑡ℎ𝑒 𝑢𝑛𝑖𝑚𝑎𝑔𝑖𝑛𝑎𝑏𝑙𝑒 𝑡𝑎𝑛𝑔𝑖𝑏𝑙𝑒 𝑓𝑜𝑟 𝑡ℎ𝑒 𝑤𝑜𝑟𝑘 𝑎ℎ𝑒𝑎𝑑.” 👉 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐭𝐡𝐞 𝐫𝐞𝐩𝐨𝐫𝐭 𝐭𝐨 𝐞𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞𝐬𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐢𝐧 𝐟𝐮𝐥𝐥 https://lnkd.in/g3zXRvpM
-
Meltwater reposted this
The last thing you need is a bad review going viral on social media. But if you have the Meltwater social listening integration, your 8x8 platform could: • Catch that post right as it happens on any social media channel • Turn it into a structured, actionable support case • Allow your agent to respond to it in real-time. Read our blog to see why this integration is a must-have and how your team can hear and act on those signals in real-time: https://bit.ly/3VW7re6