Founder Rhiannon Payne connects the dots between the Northern Lights and B2B SaaS marketing. ✨ When you work with Sea Foam Media, this is the level of service you get.
Marketing in the Ruby on Rails ecosystem 💎 Co-Founder @ ActiveAgents.ai ✨ Author of The Remote Work Era ✨ Fractional product marketing & content marketing ✨ Prev: Marketing @ Ruby Central | Remote.com
This month, I traveled to northern Finland 🇫🇮 and Norway 🇳🇴 to see the Northern Lights. You know how most people say they went and never saw them? Well, we saw them over 20 times—and six of those were mind-blowing displays that looked even better IRL than on camera. That probably sounds like we had insanely good luck. And yes, luck played a part (plus the fact that Aurora activity is particularly strong this season). But luck wasn’t the main factor. If you ask Aurora hunters or anyone who lives in the Arctic Circle, they’ll tell you that on a clear night this time of year, you’re almost guaranteed to see the lights. But MANY tourists don’t. If you want a great show, you have to be dedicated and prepared. And believe me, I wasn’t going to travel halfway across the world to one of the coldest places on earth (negative degrees FAHRENHEIT) and NOT see some mind-blowing Auroras. My approach to Aurora hunting was serious—almost militant. (My travel companions definitely made fun of me.) But it paid off big time. Here's how I managed it and what hunting the Northern Lights taught me about B2B SaaS marketing... 😆