Stape

💡GTM & gtag use Service Workers, and here’s why you should care If you’ve ever wondered why some GA4 or Google Ads hits don’t show up in your Network tab, there’s a reason: Google is moving tracking to the background with Service Workers ⚡️ This isn’t just a minor tweak, it’s a shift toward faster, more reliable, and accurate analytics, even on slow connections or during quick page unloads 🚀 Dive into the full breakdown here: https://lnkd.in/dktPh7bd 📕 In this Stape article, you’ll learn: • What Service Workers are and how they impact tracking • How GTM and gtag communicate with the Service Worker behind the scenes • How to check if your events are being captured correctly For analytics pros and marketers alike, understanding this change is essential for debugging and optimizing your tracking setup.

Partner Spotlight: Wise Pirates This time, Partner Spotlight shines on Wise Pirates, a Portugal-based digital marketing agency with a focus on data-driven performance marketing. 👉 Learn more: https://lnkd.in/deG9hukt 👉 Visit their website: https://wisepirates.com Wise Pirates helps businesses scale, boost digital maturity, and improve customer experience through SEO, content creation, e-commerce, marketing automation, and advanced analytics powered by AI. With experience working with over 200 brands, they turn data into actionable insights that drive measurable results. We’re proud to partner with a team that blends marketing expertise, technical know-how, and data-driven strategies to help businesses grow smarter. Are you an agency or business looking to elevate your tracking and performance? Explore the Stape Partner Program: https://stape.io/partner #PartnerSpotlight #StapePartner #WisePirates #DigitalMarketing #PerformanceMarketing #DataDriven #MarketingAutomation #SEO #Ecommerce #Analytics #AI #ServerSideTagging #sGTM #GoogleTagManager

Stape’s Setup Assistant makes data tracking simple: 1️⃣ Generate ready-to-use GTM container templates that meet your tracking needs 2️⃣ Automatically import them into your web + server GTM 3️⃣ Test configuration with GTM debug and preview mode ⚙️ Check how to start using Setup Assistant here: https://lnkd.in/dh8hQPYV Why should you use the Setup Assistant? ✅ Works with most of marketing tools (GA4, Google Ads, Meta & more) ✅ Quick and smooth data tracking configuration ✅ Easy and free setup - even with minimal technical skills 👨💻Perfect for marketers, business owners, agencies, and freelancers who want to save time and streamline workflows.

🚀 Our live webinar on setting up server-side tracking for eCommerce before Black Friday is coming up soon! To help you make the most of the session, we’ve gathered some essential resources to get you up to speed 🧐 📅 Don’t forget to register! 👉 https://lnkd.in/dwvXywXC 📚 Get ready with these resources: • Advanced eCommerce performance analytics for 2025 https://lnkd.in/dH2x9792 • How server-side Google Ads tracking increased conversions by 36% on Shopify https://lnkd.in/deEv_-mf • Stape’s CMS apps for ecommerce events tracking https://stape.io/apps#cms • Stape’s Setup Assistant https://lnkd.in/d7J9vBqt • Stape's Website Tracking Checker - free tool to audit your setup https://lnkd.in/dckWG94n ✨ Join us on October 23, 2025 | 5:00 PM CET for a live 15-minute setup demo using Stape’s free tools - and make sure your tracking is ready for the biggest sales weekend of the year.

✨ We've made it easier than ever to keep your Server GTM Client templates up to date. We've rolled out a Client templates update inside GTM Tools! 🛠️ What’s new: - You can now update Client templates to the latest version using GTM Tools by Stape, no manual work needed. 👉 Try it now at gtmtools.com How to do it: ⊙ Head to Workspace Mode Tool ⊙ Go to the Templates tab ⊙ Search for your Client name ⊙ Click Update Client Stay up-to-date and ensure optimal performance in just a few clicks. #ServerSideGTM #GTMTools #MarketingTools #TagManager #ServerSideTracking

🤔 What are /set_cookie requests in Google Tag Manager? These requests often raise concerns about billing, data collection, and tag behavior. The short answer is: this is expected behavior (and not documented by Google), not an error. 🔗 https://lnkd.in/dSF68VYg Learn what /set_cookie requests are and what role they play in ensuring reliable tracking and cookie collection in sGTM.

✨ What a day at the DDMA Digital Analytics Summit 2025! We were proud to be a Gold Sponsor of the largest digital analytics event in the Netherlands, and it did not disappoint. A big thank you to everyone who visited the Stape stand to talk about server-side tracking, GA4, and first-party data. Your insights and questions made the day truly inspiring! Shoutout to Dan Murovtsev and Serhii Shkvarnytskyi for representing Stape and sharing our vision of a privacy-first analytics future. Huge thanks to the organizers, partners, and friends who made this event possible: Martijn van Vreeden SDIM » Digital Marketing Agency Steven van Eck Jesse Wieleman Gunnar Griese Steen Rasmussen Jente De Ridder Tim C. Rhobin Balentien We’re already looking forward to next year, and until then, keep your data secure and your tracking efficient 🔐 #DDMA #DigitalAnalytics #ServerSideTracking #GA4 #FirstPartyData #Privacy

Stape October Digest is here!

🚨 Still relying only on client-side tracking for your Shopify store? You might be missing up to 40% of your conversions. 🧱 Browser restrictions, ad blockers, and cookie limits can break your attribution and waste ad budget. With server-side tracking using Google Tag Manager, you get: - 📈 More accurate data - ✅ Reliable attribution - 💰 Better ROAS We’ve explained exactly how to set up Shopify server-side tracking using Stape’s Shopify Conversion Tracking App + Setup Assistant — step by step. 🔗 Find the link in the first comment. And the YouTube link for those who prefer watching it there.

In this case study, Obsidian used Stape’s server-side tracking to solve complex marketplace attribution challenges for HandyHand and HappyHelper, two Danish marketplace platforms – overcoming cookie loss, connecting full-funnel data, and driving +50% tracked events and higher ROI. Read the full case study 👉 https://lnkd.in/dKDgAG53 See you on the server side! :) #DigitalMarketing #ServerSideTracking #Stape #ObsidianDigital #CookielessFuture #MarketingAttribution #CaseStudy