Superside

Hiring across the board. Across the globe. Motion, PM, AI, UX—whatever your craft, your next role might be right here. 🔗 careers.superside.com

Q4 chaos? AI slop? Creative teams riding solo? Not on our watch. We just lit up San Francisco with a reminder for every brand in town: Your creative team deserves a creative team💚

Hey design leaders, time to stop thinking of your design system as documentation. Start thinking of it as a product with real users who need support, roadmaps, and ongoing evolution. You've built the design system, documented every component, and yet, teams still aren't using it? The problem isn't your guidelines. It's that guidelines alone don't change behavior. In yesterday’s webinar we hosted Vishal Kapoor, Brand OS Lead at Lloyd's, who discovered this while managing design across six brands and dozens of teams. When their rebrand exposed massive inconsistencies, they realized documentation wasn't enough. Their solution? Cancara OS, a design operating system, not just guidelines. Instead of adding more rules, they built infrastructure that powers how teams work. The hard part? They had to re-baseline everything (even redoing Figma files from scratch) to achieve true consistency. But the real breakthrough was treating adoption like a product challenge, not a compliance issue. They created: ⚙️Design clinics for regular touchpoints ⚙️Internal education across massive teams ⚙️Wellness sessions to build trust and community ⚙️Feedback loops that made teams feel heard, not policed. The result? Teams use the system because it makes their work better, not because they have to. “We didn’t want to be the Peaky Blinders of brand systems,” says Vishal. Too many teams still play brand police, enforcing rules, guarding assets, handing down PDFs like commandments, but that’s not what drives adoption. Want to hear more? Sign up now for the full (and free) playback of “Why Teams Aren’t Using Your Design Guidelines. (And how to fix that)” 👉 https://lnkd.in/dsXgWYtz

Hey SF, heard you needed creative support? With Dreamforce in town, we figured it was the perfect opportunity to remind you: It’s time to get your creative team a creative team💚

Don't blame the tool. Fix the prompt. Here's how, directly from our design team👇 Because “woman standing in an office” isn’t gonna cut it. ----------------- Tools used: → Chat GPT for prompting → Krea (Imagen 4) to generate and upscale → Photoshop/Lightroom for lighting + color → Leonardo.ai for final upscale

"Just use AI, how hard can it be?" — said no one who's actually used it.

⏳Last chance to register! Join Vishal Kapoor from Lloyds this Wednesday as he breaks down: → Why teams ignore brand guidelines → What a real brand OS looks like in action → How to align teams without killing creativity   🗓️October 15 🔗 Secure your spot: https://lnkd.in/dsXgWYtz

Marketers in Q4: we see you, we believe in you, we are you 💚

Ever catch yourself asking, “Why doesn’t anyone use the brand guidelines?” This one is for you. We’re teaming up with Vishal Kapoor, Brand OS lead at Lloyds, to break it all down. In this live webinar, you’ll get the real playbook on how to:  → Keep quality high (without slowing anyone down)  → Get brand and product working as one  → Turn your design system into something people actually use   🗓️October 15th, 2025 🔗 Register now → https://lnkd.in/dsXgWYtz

We’re not just using AI to move faster. We’re using it to think differently. At Superside, we treat AI outputs like raw material. It starts with a strong prompt (see our last post 😉), and then: → We let the AI do its thing and generate something wild → We use our eye to spot the 10% that sparks something → We bring the craft: taste, tension, and that unmistakably human touch The result? This video by one of our many AI geniuses Devin Terrey. That’s how we make AI work for creativity, not against it.