Surfer

Everyone’s talking about ranking in Google. But what about ranking in ChatGPT? 🤔 If you want your brand to show up in AI answers — not your competitors — you need more than keywords and backlinks. You need: 💡 Real visibility data from LLMs. 🏷️ Coherent brand signals that teach AI who you are. ⚡ Fast reactions to new optimization opportunities. 🧠 Smarter workflows that scale across teams. This month, we built all of that into Surfer. Check the carousel to see what it takes to win visibility in AI search 👇

If this is what Great SEO looks like, according to Matt Kenyon, then how is he going to describe 🐐-tier SEO? Go and watch the full video on Surfer Academy channel to hear the answer & see what the 7 Levels of SEO are (and tell us in the comments on what level you are currently at!) Watch the full video here: https://lnkd.in/daj3EmfJ

🚨 New Study: AI Writing Hasn’t Taken Over the Web (Yet) A new analysis from Graphite featured in Axios, reveals that while AI-generated content has grown rapidly since 2023, human-created writing still dominates the web. 💡 The winning strategy isn’t to avoid AI, but to use it responsibly. Here’s what the data shows: - Between 2020–2025, Graphite analyzed 65,000 URLs using Surfer’s AI detection technology. - AI-generated articles briefly overtook human-written ones in late 2024, but today they’re roughly equal. - Despite the surge in AI content, 86% of articles ranking in Google Search are still human-written. Similarly, 82% of articles cited by AI tools like ChatGPT and Perplexity were human-authored. As AI becomes more collaborative than competitive, impact comes when we focus on enhancing human creativity rather than replacing it completely. The smartest creators are using AI to amplify expertise, efficiency, and creativity. This data reinforces what we’ve long believed: Great content has a human touch. It’s guided by expertise and understanding of what audiences actually need. Surfer uses AI to give you insights like these to help you scale. 💜 🔍 Read the full Axios feature: https://lnkd.in/eaxT2_wx

When’s the last time you heard someone say “Just Google it”? Okay, what about “Let me ask Chat”? 👀 ChatGPT handles BILLIONS of prompts daily. People are conversing more than they click nowadays. That shift is rewriting how brands get discovered. Our free Mastering AI Search Visibility course shows you how to stay visible not just in Google, but inside the answers AI gives your audience. Learn how to: ✅ Get your brand mentioned by ChatGPT and Perplexity ✅ Track where you show up in AI search ✅ Build content AI recognizes and trusts Make sure your brand gets mentioned, not just ranked. 👉 Join now and be the answer. https://lnkd.in/dgcKachX

Every shift in marketing starts quietly. That is, until it becomes impossible to ignore. In just six months, traffic from AI tools skyrocketed 1,200%. (25% of our own new MRR comes from AI search. 🤯 ) The way people search has changed. The way brands get discovered must too. So, we built a course with that in mind. It's for marketers and content teams who want to: ✅ Get cited in AI answers ✅ Track AI-driven visibility ✅ Build authority that LLMs recognize and repeat Surfer's AI Search Optimization Masterclass is live and a click away.

🤯 The secret to ranking in AI Overviews might be hiding in your first paragraph. Our data scientist Maciej Gruszczyński has a knack for digging into what actually makes pages shine in both LLMs and traditional search. His latest finding? Pages with clear, well-framed introductions are far more likely to get cited in AI Overviews. From our analysis: 🚀 73% of cited pages opened with a strong intro 😬 Only 51% of ignored pages did 👉 That’s about 43% more often. It seems LLMs—just like people—use the introduction to decide whether the page is worth exploring. 💡 Takeaway: If you want to win in AI Overviews, don’t just rush to answer the main question. ➡️ First, frame the topic. ➡️ Set the context. ➡️ Show the reader (and the model) why your page is worth exploring. ✨ This is just one of many insights we’ll be sharing as we continue to explore what it takes to rank in AI and traditional search. Stay tuned!

Winner! Winner! Congrats to Angelika Redas! 🏆 But truly, anyone who's taken our latest Search Optimization Masterclass is a winner, ya know? 😏 It's jam-packed with proven tactics, real-world examples, and the exact playbook we’ve used to grow visibility (and revenue) from AI search. 🚀 By the end, you’ll know how to: ✅ Get your brand cited in AI answers ✅ Track your visibility with tools like Surfer’s AI Tracker (😉 ) ✅ Build a future-proof strategy that keeps your brand visible! Haven’t joined yet? The Masterclass is free for our community. Don’t miss your chance to turn AI search into a growth channel.

Surfer now derives 25% of new customers from AI assistants like ChatGPT, Perplexity, and Gemini. This isn’t theory – it’s real revenue driven by AI search visibility. In our latest Surfer Academy video, Matt Kenyon breaks down: ✅ Why traditional metrics aren’t enough anymore ✅ How Surfer ranks consistently in AI search queries ✅ A practical 7-step AI SEO playbook you can start applying today If you want your brand to stay visible in 2026 and beyond, this framework is essential. 👉 Watch the full breakdown here: https://lnkd.in/dZgQeHRZ

⏰ Last call for a chance to win 3 FREE months of Surfer! You have until today, October 1, 11:59 PM CET, to enter our giveaway for 3 free months of Surfer’s Scale Plan WITH AI Tracker included. How to enter (takes minutes): ✔️ Complete the AI Search Optimization Masterclass ✔️ Share your certificate on LinkedIn ✔️ Tag @Surfer AI Tracker, our latest feature release, shows where your brand is mentioned across ChatGPT, Claude, Perplexity, and more. Prove AI Search visibility to clients and leadership and adjust your strategy to make the most impact. 👉 Enter to win and try it for free! (for 3 whole months!) Entries closing soon! We'll announce the winner later this week. https://lnkd.in/dgcKachX Wishing you visibility + of course, good luck! 😏 🍀

🌊 We’re hiring: Senior Product Designer (Remote) at Surfer We’re looking for a curious, metrics-driven designer to help us make complex experiences simple and beautiful. You are: - Experienced (7+ years in SaaS product design) - Strong in UI, systems thinking & Figma - Confident in communication & collaboration - A proactive problem-solver You’ll: - Own design projects end-to-end — from discovery to launch - Work closely with PMs and engineers to ship impactful features - Grow and evolve our design system - Use data + user feedback to iterate and improve Interested? If you’re ready to shape products people love, drive real impact, and join a high-performing team, we’d love to talk. 🔗 Apply here → https://lnkd.in/dHRzpftX