Warmly,

We’re so excited!🥳 this year we’ll not only be attending MOps-Apalooza, we’ll have our very own booth #S7️⃣! If you’re going too, come say hi 👋 We’ll have some fun activities! P.S. we're also hosting a private dinner on Oct 27 (link in the comments) See you there! 😉

On Tuesday, we officially launched our MarOps Agent🎉🌟, a new way for marketers and revenue teams to build their best lists. In this playbook, our CRO Keegan Otter walks us through how to use the Buying Committee AI Agent to automatically build highly targeted lists - finding the right companies and the real decision-makers behind them! Ready to meet your next best buyers? 👉🏻Learn more at warmly(dot)ai

Holy sh*t 🤯 Warmly, just built me a Marketing Ops Agent in a few clicks! I’m not technical. No scripts. No devs. Just drag-and-drop. What It Does: > Auto-builds ICP lists ranked by fit & intent > Pulls AI signals + enrichments in real time > Syncs straight into my LinkedIn & Hubspot > Scores leads by buying readiness > Sends the hottest ones to sales automatically And it runs 24/7. Wild Part! All I gave it was: > A CRM connection > My prompts for enrichment > A simple site script I documented my exact step-by-step setup + import-ready workflow. 👉 Comment “tool” and I’ll share it.

Introducing the Warmly Marketing Ops Agent!🎊🎉 Here’s the problem we hear from our customers over and over again: The best GTM strategy is meaningless if you don’t have the right target list of companies and people. But building the right list is really tough. It involves stitching together the results of several different and complex tools and requires a ton of manual tweaking. Data is usually a mess. It can be tough to know if you’re really adding the right accounts or if you know the correct personas for your contacts. It can take weeks to finish, and by the time your done… it might already out of date. What if instead you had single, easy to use tool that will build everything for you? That’s the Warmly Marketing Ops Agent. Its an agent that takes care of this stuff so you can focus your efforts on the strategic and creative. It builds a real-time, auto-updating lists of your best fit accounts and contacts that you should be focusing on right now. Here’s how: Our Marketing Ops Agent turns targeting into an easy process. It connects directly to CRMs, ad platforms, outbound tools, and intent sources and automates these critical steps: →AI-powered Lead Scoring and enrichments to build out dynamic lists of accounts and contacts ranked by fit and buying intent. → Using context and data from prior closed won deals to identify the Buying Committee for every account. → Instantly sync audiences with Hubspot or Marketo, send to LinkedIn and Meta ads, email sequencers Outreach, and more. No manual CSV uploads. → Automatically keep lists everywhere up to date as new signals emerge or engagement changes. → Keep an AI-calculated buying intent score that syncs across every channel and can feed directly into other sales and marketing workflows. We built our new Mar Ops Agent with one goal in mind: eliminate the guesswork and hours spent building targeting lists, and do it all in a matter of minutes. Our Marketing Ops Agent is available today so go to warmly[dot]ai to learn more.

Pipeline efficiency will matter more than pipeline volume.

Something big is coming 👀 Any guesses? Drop them below. 10.14.25 🔥

Heading to MOps-Apalooza 2025? 🍽️We’re bringing the GTM community together for an exclusive dinner hosted by RevSure AI & Warmly,! If you’re a marketing leader, we’d love to have you join us on Tuesday, October 28th. Seats are limited - secure your spot here: https://luma.com/0yfq2a18 Excited to connect with leaders after a big day at #MOpsApalooza!

There’s a vicious cycle quietly destroying modern GTM teams. It begins with a simple target: “We need to hit our pipeline goal.” What happens next? Marketing shifts all its energy toward generating more pipeline. More leads. More campaigns. More spend. At first, it feels like progress. Number go up? Yes. We're winning! But then conversion rates start to drop. The pipeline is full of junk: - accounts that aren’t your true ICP - deals with no intent - contacts who were never ready to buy. Sales struggles to close. Marketing responds by filling the gap with even more pipeline. & the cycle repeats. 📉 More pipeline → lower quality → lower conversion → more pressure → even more pipeline. This is the vicious cycle of pipeline targets. For years, GTM orgs have been conditioned to believe that more pipeline = more revenue. But more pipeline often just means more waste: Wasted ad spend Wasted human effort Wasted time chasing bad fits We’ve over-optimized for quantity at the expense of quality. And the tools that the GTM Tech Industry built (my industry!) made it worse... they made it easier to scale noise, not precision. The era of GTM decadence is over. We’re entering the era of the Lean Pipeline. In this new era: marketing isn’t judged by how much pipeline it creates, but how much of it actually converts. When your pipeline is lean on the other hand: your close rates rise, your forecasts stabilize, & your spend compounds instead of leaking. We’re also entering into the era of the Super Marketer (some say GTM Engineer). Who are Super Marketers? Small, high-output teams (or even one person) using real-time intent and AI agents to drive most of a company’s high-converting pipeline. Their impact rivals that of top-performing AEs. From: “How much pipeline did we generate?” To: “How much of our pipeline actually closes?” From: “How big is our funnel?” To: “How efficient is our funnel?” From: more To: better. The future belongs to teams who build lean, intelligent, high-conversion pipelines. Keep watching out for Super Marketers who run Lean Pipeline funnels to break the vicious cycle of pipeline targets.

GTM teams are addicted to pipeline volume. But “more” keeps making everything worse. At Warmly, we’ve found another way. Less pipeline, more precision, and bigger wins. Stay tuned - October 14th🩷