TrustRadius

Gen Z is leading the way when it comes to trusting AI, according to our new report: https://bit.ly/3VJ06OU Here’s what we found: - 30% of Gen Z buyers say they always or very often trust AI-generated content - That’s compared to just 20% of all surveyed buyers This makes sense for a generation raised in a tech-first world. They’re comfortable experimenting with new tools, and bringing that mindset into the buying process. If your content is showing up in AI search results and summaries, Gen Z is more likely than other generations to trust it, so make sure you’re part of the conversation.

We’re going live soon! Join us on Thursday, October 23 at 4 PM ET for The Product Lab: A Live Working Session where product leaders tackle real-world challenges and show how they solve problems in real time. See them in action on: - Navigating GEO to keep products discoverable - Redefining visibility in an AI-first world - Applying actionable strategies to real product challenges Don’t just watch — join live, ask your questions, and see frameworks and decisions unfold in real time. RSVP: https://bit.ly/484Tguu Leading the event are: - Peter Bartlett, Direct of Product at Ortto - Shekhar Chawla, Chief Product Officer at Vendr - Our very own Tanner Judge, Senior Product Manager

Here's our very own Francis Brero presenting at OpsStars 2025 alongside speakers from leading companies like OpenAI, NVIDIA, and Forrester. At this exclusive session, attendees got real-world strategies to elevate every aspect of their GTM! #OpsStars #RevOps #SalesOps #MarketingOps #DreamforceWeek LeanData

Gen Z doesn’t want to just hear about your product, they want to try it themselves 一 without getting stuck in a contract. According to our new report, From Boomers to Zoomers: Gen Z Enters the Software Buying Process: - 46% of Gen Z buyers use product demos in their research - 41% rely on free trials/accounts before making a recommendation This generation grew up testing apps and tools firsthand, and they bring the same expectation to B2B software. If you want to win over Gen Z, make it easy for them to get hands-on experience with your product. Read the full report: https://bit.ly/3VJ06OU

At Dreamforce, the smartest revenue leaders use their time to have conversations that actually drive results. You can do just that in our exclusive session: "First-Class CMOs: Staying on Course in the Age of AI" with Drew Neisser (CMO Huddles), Paige O'Neill (Culture Amp), Christine Royston (Wrike), Shekar Hariharan (HG Insights); where you'll learn: – How AI reveals hidden buying signals in your funnel – Proven strategies for integrating predictive insights across your GTM motion – Real stories from CMOs who've cracked the code on pipeline acceleration 📍 El Dorado, 701 Folsom Street ⏰ 3 PM PT See you there!

⏰ The deadline for review submissions for Buyer’s Choice is this Friday, October 17! This award highlights products that customers truly trust for value, capabilities, and strong relationships. Don’t miss your chance to showcase your product and earn recognition that sets your brand and product apart in a crowded market. Keep an eye out for our winner’s announcement on Nov 18! And if you're a vendor looking to win, check the vendor portal to see what you still need to qualify.

How do you enable trust in buyers looking at your product? Social proof, transparent product information, and letting customers — not a pocketbook — determine when a product has earned an award. In this month’s Trust Trends, we’re looking at: - Buyer’s Choice, an award based solely on customer feedback - How Gen Z have entered the buying process (and how they’re doing research differently), plus... - Giving you playbook after playbook from industry leaders in GTM, AI, demand gen, and product Dig in.