TrackFly

The TrackFly team made the trip to Colorado to attend a Dealer Days event hosted by one of our customer community members, Mayfly Outdoors. We had the opportunity to meet with several TrackFly retailers to learn how we can continue improving the platform to better support specialty retailers in the fly-fishing space. It was also great catching up with some other brand customers, including BENCHMADE and NRS - Northwest River Supplies, Inc. — both of whom are leaning into TrackFly to strengthen relationships and collaboration with their independent dealers. The event itself was packed with fun competitions, great education sessions, and (naturally) plenty of fishing. 🎣 A huge thank-you to the Mayfly Outdoors team for hosting such a fantastic event and for fostering such a strong sense of community in this industry. #TrackFly #MayflyOutdoors #FlyFishing #SpecialtyRetail #IndependentRetail

🌊 Big news—we’re thrilled to welcome the Rip Curl team to the TrackFly community! While at Surf Expo, the TrackFly team met with Rip Curl's sales leadership, and they quickly saw how TrackFly could help strengthen their support for independent retailers. Rip Curl is one of the most iconic surf brands in the world—founded in Australia in 1969 and now recognized globally as The Ultimate Surfing Company. From wetsuits to apparel to gear, Rip Curl has built its reputation by staying true to the surf lifestyle while continually innovating to support athletes and ocean-minded communities worldwide. By joining TrackFly, Rip Curl is taking another step toward better inventory collaboration with their independent retail partners, ensuring this channel not only survives but can thrive in the surf industry. We couldn’t be more excited to ride this wave together. Welcome, Rip Curl! 🏄♂️

Last week's Surf Expo in Florida was a great event. Our team was also able to sync up with many of the acquired ActionWatch customers, such as Rip Curl, The Levy Group, Inc.(VOLCOM, ROXY), Firewire Surfboards, Futures Fins, O5 Group (Quiksilver, Billabong) and many others. Everyone we met with is excited about the new tools at their disposal to help better support the inventory needs of their specialty retailers. There were many inspiring speakers, including our very own CEO, Stephen Baird, and members of the Board Retailers Association, sharing fresh insights on the surf & skate industry. We were especially stoked to see so many retailers creating their free TrackFly profiles and inviting their brand partners with whom they had appointments at the show. Collaboration in action! The word is spreading across the surf and skate industry, and we're excited to be supporting such an amazing community alongside great partners like Doug Works and George Leichtweis from the BRA. Huge thanks to everyone who stopped by and made this Surf Expo one for the books. #surfexpo #surfretail #skateretail #specialtyretail #trackfly

Partners like the AMERICAN FLY FISHING TRADE ASSOCIATION (AFFTA) are a big part of why TrackFly exists today. Three years ago, we came together with one goal: to support the fly fishing industry with better data intelligence. Fast forward to today, and we’re proud to be working alongside Lucas Bissett and AFFTA to empower specialty retailers and their brand partners with the tools they need to navigate this unpredictable year. We’re especially excited for Confluence 2025—it’s shaping up to be an incredible event! As a thank-you to fly fishing retailers, we’re offering a special discount on registration. Just log in or create your free account www.trackfly.com to claim your discount. We can’t wait to connect with the fly fishing community in person—see you there! #affta #flyfishing #trackfly #specialtyretail

Surf Expo is almost here and we're excited to be joining the Board Retailers Association at booth #1021 right next to Rip Curl, Outerknown, Sun Bum. Our CEO Stephen Baird will be taking the stage in multiple sessions to share insights on what’s happening in the surf and skate industry for specialty retail. If you’ll be at the show, don’t miss our Friday session and be sure to swing by the BRA Retailer Round-Up at 4:00 PM EST at the BRA booth. See you there! #specialtyretail #surfretail #skateretail #trackfly #surfexpo2025

It started with an invite from a skate shop. George Leichtweis, owner of Modern Skate & Surf invited Triple Eight's Specialty Sales Manager Brian Austin to connect with him on TrackFly. Brian set up his TrackFly profile right away and accepted George’s invite, gaining access to insights on real-time sales and inventory for Triple Eight products at Modern Skate. After seeing the value firsthand and how he could better support his retail accounts, he went on to invite several other independent skate shops from their community of partners. Now Brian is using TrackFly to make sure his connected shops are supported with the right products at the right time. Triple Eight has been protecting riders with top-quality helmets and pads for over 25 years. Known for blending safety with style, they’ve become a go-to brand for skaters, bikers, and action sports athletes worldwide. We’re thrilled to be working with Brian and the team at Triple Eight as they take their support for local shops to the next level. #TripleEight #TrackFly #RetailSupport #ActionSport

🚨 Major announcement alert! We’re thrilled to share that TrackFly has acquired ActionWatch to bring a new level of market insights to the surf and skate industries. ActionWatch has had a long-standing alignment to support independent retailers and their brand partners since 2007. We're thrilled to welcome members of their customer community to TrackFly's upgraded platform - customers including... 1. Luxottica (Oakley, Costa Sunglasses , Ray-ban sunglasses ) 2. O'NEILL WETSUITS, LLC 3. Firewire Surfboards 4. O5 Group Inc - Quiksilver/Billabong 5. Futures Fins 6. Salty Crew 7. and many more Check out this press release for more details about how this partnership is going to help specialty retailers and their brand partners be more aligned and improve inventory collaboration. Story written by Tiffany Montgomery at Shop Eat Surf Outdoor. Story link in the comments 👇 #actionwatch #trackfly #surfretail #skateretail #shopeatsurf #spectialyretail

We’ve been running on excitement lately — and for good reason! 🏃♂️💨 TrackFly’s tools have been catching on fast with specialty retailers in the running world, and we’re thrilled to keep the momentum going as the newest Associate Member of the Running Industry Association (RIA)! Together, we share a mutual commitment to see specialty retailers thrive through community building and providing valuable resources to help every independent retail owner succeed, no matter their size. That mission is at the heart of what we do at TrackFly. Big thanks to Terry Schalow, Stephanie Lauerman, Elizabeth Peper and the rest of the RIA team for the warm welcome. We're excited to hit the ground running! 🏃♀️🎉 #TrackFly #RunningIndustry #RIA #RetailInsights #SupportLocal #RunningStores

Our very own Dave Wray represented the TrackFly team at this year's Switchback Event. It was great to hear that the awareness is spreading about how TrackFly is connecting specialty retailers, brands, and sales reps to better collaborate and support local demand. Dave had the chance to connect with some great industry leaders, including... Matt Musick at Duck Camp Keith Storey at Sports Marketing Surveys USA Kelly Caccamo at ENDVR Kellyann Davis at Outdoor Industry Association Cami Garrison at WWSRA - Western Winter Sports Reps Association David at Chaos Hats Big thanks to the team at Switchback for putting on a great event. #switchback #trackfly #retail

Outdoor Retailer event was a huge success. Our CEO was invited to speak on the future of technology in specialty retail, along with ENDVR's CEO Stephen Gendron and Google's Joe Bush. Together, we share the same mission to build innovative solutions that empower independent retailers as the leading sales channel in the outdoor industry. Big thanks to the event staff who helped us feel welcome and supported: Sean Smith, Amy Dufour. Can't wait till next year