I realllly love this thread by Emmett Shear from 2021 on his top learnings from founding Twitch.
It didn’t fully resonate with me 4 years ago when I was working purely on product. But after working on Inari (YC S23), many of his takes hit completely differently and I would have saved months of headaches if I had internalized his lessons before founding.
1️⃣ “Make something 10 people completely love, not something most people think is pretty good.”
Easiest mistake is being a “feature factory” and building everything customers ask for but doing nothing particularly well. It’s 10x harder to prioritize down to only the most acute problem for a few folks then executing on that solution so well that you become unignorable.
2️⃣ ”If your product is for consumers, either it’s a daily habit, it’s used consistently in response to an external trigger, or it’s not going to grow.”
Growth is tough. Ideally embed your product into a frequent consumer habit and design an effective growth loop, otherwise finding new and engaged users literally feels like pushing a rock up a hill.
3️⃣ ”Three ways to have a startup idea: something you want, something you’ve directly experienced others needing, something you’ve invented through analytic thought. They are listed in order of increasing risk.”
Keep a note on all the things you want or problems you face in life or work - those are great opportunities to tackle. And I'd maybe add a filter for whether what space you build in is already or can grow into a huge market.
4️⃣ ”If you’re a first time manager, you suck. That’s ok, everyone sucks. Apologize to your employees, get a coach or join a support group, read books, and generally treat management like a new important skill you can master.”
I wish I internalized this tip but not just for management. Founders have to do everything, so naturally you will suck at everything to start. We could have moved 10x faster by tapping others for help and coaching earlier on.
5️⃣ ”Presume deals won’t close and manage accordingly. Not only do deals fall through as a default, if you need the deal to close it impacts negotiations and actually makes it less likely to close.”
I’m still learning this but a lot of sales is actually just relentless project management. You have to constantly push the next step, manage the urgency, otherwise opportunities die by inertia by default.
6️⃣ ”Company cultures are reflection of their founders. To change your company's culture, seek to change how you behave. To change your company's values, seek to change what you value.”
It’s funny in hindsight that all of Inari’s mistakes came about due to my own weaknesses. Whenever I’ve been hesitant to learn sales or be cringe, growth stalls. If I’m ever lazy and stop managing the details, quality suffers.
My results are always just a byproduct of the cumulative decisions and actions I’ve made.