UserTesting

CFOs want to see the evidence that AI is paying off ... but the true transformative effects of AI won't be felt in the P&L for 2+ years. So how do you prove immediate wins - while buying yourself some time to achieve real transformation? Michael J Domanic calls this "squishy vs. hard ROI." At our AI:ROI Conference, he gave some good advice for reporting on both: 1. Hard ROI = Pick one workflow, measure before/after, and connect to revenue. Focus on specific deployments (not "AI" broadly). Measure the baseline metric, track improvement post-deployment, and translate it to dollars. Example: UserTesting's BDR GPT increased discovery call conversion by 60% in 3 months - then doubled again. 2. Squishy ROI = Build organizational belief through widespread experimentation. Give broad access and be okay with unmeasurable wins. UserTesting employees built 800+ custom GPTs - most didn't drive measurable business value, but they created "aha moments" that engaged employees and built AI fluency across the organization. 3. Use hard ROI to justify squishy ROI investments. When leadership questions whether all those AI licenses were worth it, point to your top 3-10 measured wins. Then explain: "These only happened because we gave everyone access to experiment and learn." UserTesting is a great example of a company doing both. If you know of others, tag them - we'll book them to speak at the next conference.

I just recorded a pod with Grant Lee (CEO of Gamma, coming out in a few weeks), and he described a way his product team operates that I think is a glimpse into the future of how we'll all operate: 1. Team member has an idea in the morning 2. They build a prototype that day (with help from AI tools) 3. That afternoon, they test the prototype with ~20 real people using Voicepanel or UserTesting. 4. Get rich user feedback by EOD 5. Tweak/kill/build the idea based on the results Fastest feedback loop I've ever seen. And something everyone can do.

Scaling customer understanding shouldn’t be complicated. Our latest release makes it simple for every team — from product and research to marketing, design, and CX — to connect with customers and act on insights, faster. ✅ Insight Kits help new teams validate ideas with ready-to-use templates and expert guidance. 🔒 Flexible Roles keep governance strong as adoption grows. ⚡ Adaptive Invite Rounds deliver insights faster with smarter recruitment. 🌍 Team-Based Unlimited Pricing expands access so insights flow freely across the organization. Now, scaling human insights is easier, safer, and more collaborative than ever. Learn how your teams can move from silos to shared understanding. https://lnkd.in/eBA4VJVv

When Alberta Blue Cross redesigned their spending account pages, they did more than simplify benefits—they rebuilt trust. They took the time to listen to real members and uncovered what was truly causing confusion. The result? 💬 8% fewer support calls ⭐ 4% higher satisfaction 💙 A clearer, more trusted experience for 1.8M+ members “We’re showing members that their experience truly matters.” — Alyana Angus, Alberta Blue Cross See how they did it: https://lnkd.in/eKe89Z9h

Do you know what messaging really connects with your customers? Join us on October 22nd for an interactive workshop that dives into how you can stop guessing, and start knowing when it comes to what will perform. Our Head of Content, Omar Akhtar will be leading the discussion, while Christopher Fuller will be graphically scribing the meeting. Attendees will get to take the visual home with them after the session to keep the takeaways fresh! Register here: https://lnkd.in/eXmNAg9B

Research Week is back—and bigger than ever! We’re proud to sponsor Learners San Francisco Research Week, happening May 11–15 at the iconic Festival Pavilion, Fort Mason Center. This year’s lineup features inspiring voices from Slack, Google, Anthropic, LinkedIn, and more—all sharing what’s next for research and innovation. We're kicking off with our Research Week kit from the team at Learners 👀—packed with a few surprises that celebrate the creativity and curiosity driving our field.

Last week, we proudly sponsored DigiGov at ExCeL London! Here it is by the numbers. 🤓 💯 100+ conversations at our booth with teams from Home Office, Bank of England, HMRC, NHS, DWP and more! 👀 80+ attendees at Jo Hagan's session on “Doing More With Less: How Human Insight Helps Government Teams Deliver Better Services, Faster” delivered in front of a full-house! 🥪 130+ tartlets, 90+ sandwiches, 50+ Danish pastries, and a lot of swag! A big thank you to everyone who joined us. 🎉

When Credit Sesame set out to redesign its iOS app, the goal wasn’t just a new look—it was to build trust and connection in a competitive fintech space. By embedding UserTesting throughout every phase of development, the team aligned design, product, and marketing around what really matters: real user insight. The results speak for themselves: 📈 Net Fan Score up 80% 💬 “Love for Experience” up 150% ⭐ App rating climbed from 3.19 → 4.11 💡 Registrations, new users, and subscriptions all on the rise When you design with your users—not just for them—you don’t just improve experience—you drive growth. https://lnkd.in/eY6xSmi9

✨The Life of a Showgirl = A Life of Feedback ✨ Behind every standing ovation? Rehearsal, refinement, and listening to the audience. Great brand experiences aren’t built in a vacuum—they’re iterated, tested, and tuned to real human reactions. Just like a showgirl perfecting her act, research teams know the magic happens before the spotlight hits. From smart spending to testing what truly dazzles, this is your encore-worthy reminder that insights drive the show. Ask yourself: is your experience stage-ready?

As a headline sponsor of Flux, we are proud to be supporting women in UX & Design Leadership across the UK. On October 15th, #FluxConvergence will bring these amazing leaders together for a day of peer learning, connection, and inspiration in London's iconic venue, The Barbican. Tickets are still available! Grab one at the link below for 10% off. https://lnkd.in/eeckPpsC