As a Page admin or advertiser on LinkedIn, you might notice differences in how your organic posts appear after they've been sponsored or boosted as ads, or in how your Sponsored Content ads appear after they've been shared by another person.
Images in organic posts and Sponsored Content ads
When a LinkedIn Page admin posts on their Page, it's known as an organic post. A super or content admin can choose to sponsor an organic post on their Page in an ad campaign or boost a post from their LinkedIn Page, which will extend its reach beyond the Page's followers to a broader target audience.
As shown in the following image, when an organic post becomes a Sponsored Content ad, the ad looks different from the original organic post. The difference is that the small thumbnail preview image shown in the organic post is converted to an image with a minimum of 360 x 640 pixels and a maximum of 2430 x 4320 pixels.
Changes to the third-party article link preview
The following image shows that when a Sponsored Content ad with a third-party article linked, with a maximum 4:5 ratio, is reshared or goes viral, the ad format is converted to an organic post with a small thumbnail preview.
Recommendations for optimal thumbnail rendering
Consider the following recommendations when you want to achieve optimal rendering:
- Organic posts will adopt the new smaller layout for third-party links so the recommendation is to utilize either 3:2 or 16:9 aspect ratios.
- Sponsored posts will continue to utilize the 1:1.91 (horizontal) through 4:5 (vertical) aspect ratio. When a sponsored post is reshared, reposted, reacted to, or commented on, it will utilize the new organic post sizes.
Following these aspect ratio guidelines will ensure your post’s visual content displays correctly and maintains its intended impact as shown in the following images.
Important to know
As shown in the following image, not adhering to the recommended aspect ratios could result in cropped images.