Choose website conversions for your advertising objective to capture leads on your website and encourage valuable actions that you define. This objective is at the bottom of the marketing funnel.
Conversion tracking must be enabled to utilize this objective.
When you create a website conversions campaign, you can choose to create an Accelerate or Classic campaign. Accelerate is LinkedIn’s AI-powered campaign type, which aims to improve your return on ad spend by continuously finding the right combination of targeting, creative, bidding, and placement for your campaign.
Available ad formats, bidding strategies, and optimization goals
We surface only ad formats, bidding strategies, and optimization goals that support your website conversion objective. Website conversions are selected as your optimization goal by default.
The ad formats, bidding strategies, and optimization goals available vary depending on whether you choose to create an Accelerate or Classic campaign.
| Campaign type | Accelerate | Classic |
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| Optimization goals |
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Reporting metrics
Conversions are the key result of the website conversions ad objective. You can view a wide variety of reporting metrics from the Campaign Manager reporting dashboard, including:
- Performance metrics
- Engagement
- Conversions
- Bid and Budget
You can also view professional demographic data about members who are interacting with your ads.