Follower ads encourage members to follow your LinkedIn or Showcase Page with a single click. Follower ads are also dynamic in nature because they are customized for each member. The ads use LinkedIn profile data, such as a member’s name or company name to create a more personal and engaging ad experience. A follower ad might also display the member's connections that are following your page.
Important to know
Each member sees their personalized information. Member profile information is not displayed to other members. Members can also opt out of allowing their profile information to be used to personalize ads in their settings.
Considerations
Keep the following considerations in mind when using follower ads:
- Follower ads are supported by both Classic and Accelerate campaign types and can be used with the brand awareness and engagement objectives.
- Manual bidding is the only option for follower ads.
Follow buttons
- A Follow button is automatically added to any ad campaigns with engagement as the objective.
- For existing followers, you can select a different call-to-action you want them to see on the ad instead of showing a Follow button. For example, you can choose a different call-to-action, such as Visit Website or Learn More to encourage deeper engagement from people who already follow your Page.
Metrics and reporting for follower ads
Measure the performance of your advertising campaign with detailed engagement metrics such as impressions, clicks, CTR, and conversions to evaluate effectiveness. Understand your audience better with professional demographic reporting that breaks down viewers by job title, industry, company size, location, and seniority to help you refine targeting and optimize future campaigns.
To learn more about follower ads, check out LinkedIn’s free, expert-built training course on this topic.
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