Add people to your Business Manager when you need to add and manage those individuals’ access to your organization’s ad accounts and LinkedIn Pages. We recommend you add people from your organization to your Business Manager, but you may also want to add people who don’t work for your organization when needed. For example, you may want to add people from a different organization if that organization doesn’t have Business Manager but needs to access your ad accounts or Pages. When adding people from a different organization, you can add them as a contractor to help differentiate between people within your organization and people from other organizations.

Add partners to your Business Manager when you work with another organization who has Business Manager and you need to share ad accounts, LinkedIn Pages, Matched Audiences, allow lists, and block lists across your organizations. 

As an agency, you can use Business Manager partnerships to receive business-wide access to your clients’ ad accounts and Pages. You can also share access to your ad accounts and Pages with your clients or other agencies. As a brand, you can use Business Manager partnerships to share business-wide access to your ad accounts and Pages with agencies. If your brand has multiple Business Managers, for different markets or business units, you can share access to each other’s ad accounts and Pages as well.