As an advertiser, you can create an intelligent, AI-powered subject line for your conversation ad with a single click. Conversation ads that contain appealing subject lines help you create effective messages that encourage audiences to engage with your brand. Intelligent subject lines also enhance the member experience, as relevant subject lines help members find and connect with the products and brands that address their needs.
Important to know
• Starting mid-October 2024, LinkedIn supports European Union (EU) targeting for Sponsored Messaging conversation and message ad campaigns. Only EU members who agreed to see Sponsored Messaging ads in their LinkedIn inbox will experience this change. See the LinkedIn Sponsored Messaging in the European Union article for more information.
• Members can withdraw their consent to Sponsored Messaging ads displaying in their Messaging inbox through their Settings > Data Privacy > Messaging experience > Inbox layout with ads. See the Manage your account and privacy settings article for more information.
• Members can also manage their ad preferences and control the advertising uses of their personal data in their LinkedIn ad settings.
• Advertisers need to comply with applicable law at all times. LinkedIn recommends customers seek advice from their own counsel regarding any legal concerns.
Important to know
• We’re gradually releasing intelligent subject line for conversation ads, and you might not have access to it at this time.
Considerations
Some considerations to be aware of are:
- Intelligent subject line is currently only available for English conversation ad campaigns.
- Up to five AI-powered subject lines are generated per conversation ad subject. You can select one of the suggested subject lines, edit a selected subject line, or choose to create your own.
- A subject line has a maximum of 60 characters.
- There are two options to generate AI-powered subject lines. You can enter a draft subject and intro message and rewrite them with AI assistance, or you can enter an intro message and draft the subject with AI assistance.