Use your Revenue Attribution Report in Business Manager

To use your Revenue Attribution Report in Business Manager, you need to connect your Business Manager account with your Customer Relationship Management (CRM) platform. After you connect your CRM, you can use your Revenue Attribution Report to review key metrics like revenue won, return on ad spend, and pipeline amount, which can help you better understand the impact of your LinkedIn marketing efforts on business outcomes.

Important to know

Currently, you can connect your Salesforce, Dynamics 365, or HubSpot CRM to Business Manager. You must have admin access to your Business Manager account to connect your CRM.

Prerequisite: Connect your CRM to Business Manager

Use the following instructions to connect your CRM to Business Manager:

Once your CRM has successfully connected to Business Manager:

It can take up to 72 hours for data to appear in the Revenue Attribution Report.
All admins on the Business Manager will receive an email after the new CRM connection is established and the report has been generated, notifying them that the report is ready to view.

Important to know

The Revenue Attribution Report uses OAuth, an authorization protocol to connect your CRM without sharing login credentials directly with LinkedIn. This provides improved data handling and match rates and ensures longer CRM connection validity.

To use the Revenue Attribution Report

Sign in to Business Manager.
Click Revenue attribution in the menu on the left side of the page.
To filter your Revenue Attribution Report by ad account, click the Ad accounts dropdown menu at the top and select the ad account.
To drill down top-line metrics by campaign, scroll down to the Campaigns section and type your campaign group, campaign name, or campaign ID into the search bar.
To adjust the time range of the report, click the Time range to select a custom time range to view your metrics.
To adjust the lookback window, click the Lookback window dropdown menu at the top of the page, and select 30, 60, 90, 180, or 365 days.
To switch between different thresholds of influence, click the Attribution model dropdown and choose between any, several, or many impressions or any engagements you want to count before attributing credit to LinkedIn influence.

Here's a tip

If you’re using a supported marketing partner you can connect your report data for more insights. Learn more about accessing the Revenue Attribution Report from your marketing partner's application.

Currently, the Revenue Attribution Report offers both impression-based and engagement-based attribution models. Engagements include any social action, click to Landing Page, or click to LinkedIn Page, whether chargeable or free. You can specify how many touchpoints are needed within the given lookback window to count as LinkedIn marketing influence.