Who can use this feature?
This feature is currently being tested, and we’re gradually making it available, so you might not have access to it at this time.
Important to know
Boosting a post will turn the post into an ad. See the LinkedIn Ads Agreement for more information.
As a LinkedIn member, you can boost your posts on the LinkedIn feed to increase your visibility, grow your followers, and get more website clicks. You can select your budget and target audience to boost key posts, increasing visibility to target audiences by selecting from facets including location, language, job title, job function, company industries, and job seniorities.
Here are some frequently asked questions about the feature.
If you have access to this feature, you can boost your posts from your Activity tab. Click Boost on the upper-right corner of eligible posts.
After you boost your post as an ad, it will be reviewed before it can be displayed to member accounts in your target audience. We strive to review ads as soon as possible and usually within 24 hours.
All languages are available to be boosted.
Both old and new posts can be boosted.
Boosting is only available for text, single- or multi-image, article, video, and newsletter posts. Job posts, events, documents, polls, group posts, and connections-only posts cannot be boosted currently.
Each boosted post will have its own analytics view where you can see both the organic performance and the paid boosted performance of your posts throughout the five-day boost period. You can find the analytics view by clicking on the post and selecting View analytics.
The duration of a boosted post is dependent on the budget and end date selected when you set up your boost campaign.
We’ll use the content of your post to target the most relevant audiences and amplify your post beyond your network.
Yes, posts can be boosted to all geographical areas.
All languages can be targeted. When setting up targeting, you can select your preferred language.
Currently this feature is only available on the LinkedIn desktop website.
Thought Leader Ads allow company pages to sponsor posts from members they're affiliated with, while boosting allows individual members to boost their own posts.
Yes, you can delete your boosted post.
All boosted posts are reviewed and must adhere to the LinkedIn ads policy. If your ad violates the ads policy, you will receive a notification. You can boost a new variation that aligns with our policies. You will also receive a link to submit an appeal if you believe your ad already aligns with our advertising policies.
You can view your receipts by going to the Ads Module section of the Single Post Analytics page and select the Receipt option.
Your campaign ends when your budget is spent or the end date is reached, whichever comes first. We do our best to pace the delivery of your ad over your chosen duration, but if the budget runs out early due to high engagement, the campaign may end sooner.
In certain instances, campaigns with both a very large target audience and a small budget may spend the budget faster than expected. We are constantly working to improve how our system handles these cases. This can be more common when using Suggested Audience with no text in the post (e.g. just a video or image). Our AI relies on text to better understand your content and pick the best audience — so when there's no text, it may struggle. To improve performance, we recommend:
- Including some text in your post if using Suggested Audience
- Try creating a custom audience and keeping the audience between 50,000 and 500,000 for best results
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