Dhiraj Kumar

Retail media has become a multi-billion-dollar industry, but there's a fundamental problem: major retailers earn billions while leaving small businesses - 99.9% of all U.S. businesses - completely locked out. Today, we're changing that with PayPal Ads Manager. For over a year, we’ve been building a truly commerce-focused, privacy first advertising network that leverages true consumer purchase intent for the purposes of meeting consumers with truly personalized opportunities. Now we’re bringing this incredible opportunity to small businesses, helping tens of millions of small businesses who use PayPal monetize their store traffic with the same high-margin advertising model powering major retailers. No upfront costs. No minimum commitments. Take Tameika Lewis who founded BklynBarSoap who I will speak with at Advertising Week New York later today. She integrates a simple SDK into her site in minutes, PayPal starts serving the ads, and immediately she starts earning revenue with profits flowing directly into her PayPal account that can be reinvested into the business. This isn't just creating ad inventory. It's democratizing an entire industry that's been exclusive to enterprises with massive resources. When small businesses can participate in retail media at scale, everyone wins: SMBs unlock new revenue streams, brands reach high-intent shoppers, and consumers discover relevant products where they're already shopping. This is how we turn the open web into open commerce—one small business at a time. Read more about the news here: https://lnkd.in/eaaPdmpW

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We hosted another Executive Marketing Roundtable in Seattle yesterday - Prepping for AI Search: The Rise of GEO - with marketing leaders from $100M+ revenue companies. Tight agenda, great food, and plenty of insights (plus some fun). Few insights from our discussion: ✅  PR, UGC & Topical Authority Drive AI Search Wins – Third-party mentions, high-quality PR, and strong topical authority significantly improve visibility and citations in LLM platforms ✅  Entities & Freshness Are Key Ranking Factors – AI Search increasingly prioritizes entity-based content mapping and fresh updates, especially on platforms like Perplexity ✅  GEO is the Local SEO of AI – Like Local SEO optimizes for maps and local listings, GEO optimizes for AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, etc. ✅  Visual & Multimodal Content Rising – Infographics, videos, and multimodal assets are gaining weight in AI Search rankings, offering a competitive advantage ✅  AI Content Has Limits – AI can scale awareness content but is less effective at driving conversions; human-led, high-intent messaging remains crucial Super thankful to all who attended - Kate Rundell (Amazon), Lucas Welch (Highspot), Jackie Johanson (Capgemini Invent), Jake Milstein (Contrast Security), Michella C. (Congo Brands), Bala Vishwanath (SeekOut), Melody Peng (ex- Avalara), Michael Merwin (MacDonald-Miller Facility Solutions), Rekha Thomas (ex-Seismic), Marina Resto Black, Anirudh Singla There is no looking back when your attendees say this - "This is the best event in terms of value and organisation that I have been to, in recent times" Lot more coming up from Pepper. Stay Tuned :) Pepper Content #AI #GEO #SEO #AEO #AISearch #AIinMarketing

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Incredible The Josh Bersin Company case study has just launched detailing how HiBob supports team.blue across 60 different portfolio companies spanning 20 counties to deliver 💡 AI Insights at scale 👏 84% adoption across all global employees ✍ 95% reduction in manual tasks Link to complete case study in comments

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Super excited to announce that UserEvidence has acquired Zealot, and raised an additional $7M (bringing our total to $21M) to fuel our product development and help B2B enterprises deliver customer proof across the entire funnel - from customer evidence, to advocate engagement, and 1:1 references. When Ray Rhodes and I met Sam Farber, Srikar Chava, and Brandon Jakobson back in May - we were instantly stoked on the potential. Their product instincts, speed, creativity, AI-native approach to building, and the incredible traction they had made in a short amount of time blew us away. Big congrats to the Zealot team! Customer content, advocate engagement, and reference management are not inherently distinct concepts. In fact, they are inextricably related and supportive of each other. Yet - there were different technologies in each of these 3 pillars, and arms-length integrations often fell short of their potential. Bringing these 3 pillars together under the same platform creates a massive opportunity for #customermarketers to holistically engage and harness and organizations most important asset - their customers. In an age of increasing noise and complexity when it comes to choosing the right vendor - substantive, credible, specific proof - whether delivered as content or delivered through live connection with a reference - is going to be the key to inspiring buyer confidence. Customer Marketers will be at the center of the organization, and UE + Zealot will power the future of #customermarketing Read more about the news here - https://lnkd.in/gd5Dygu8

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Today, Box is announcing major new AI agent capabilities to let customers tap into the full value of their unstructured data. First, we’re announcing all new updates to the Box AI Studio to make it even easier to build AI agents that tap into your enterprise content for any job function, business process, or industry specific use case. We are also expanding our set of foundational agents that customers will be able to use to work with their enterprise content, including new features like search and research on unstructured data. Next, we’re announcing Box Extract to enable customers to use AI agents seamlessly for complex data extraction from any type of document or content. This makes it easier than ever to pull out data from contracts, invoices, research data, marketing assets, medical charts, and more. Finally, we’re introducing Box Automate, a new workflow automation solution within Box that lets you deploy AI agents across enterprise content-centric workflows. With Box Automate, you can design your business process in a simple drag and drop builder and then drop in AI agents at any step in the process. This ensures agents execute tasks at the right steps in a workflow every time. Best of all, our AI agents and workflow tools are designed to work across any system our customers work within, whether it’s leveraging pre-built integrations, Box APIs, or the new Box MCP Server. Ultimately, all of these capabilities come together to transform how companies can work with their enterprise content. Software has historically only been good at automating work that deals with structured data, which is why ERP, CRM, and HR systems have been mainstays of enterprise software for so long. The data in these systems fits neatly into a database, and the workflows are very ripe for automation. But it turns out most of the work in the world deals with unstructured data. It’s ideating through research documents, working with a client on contracts, reviewing details for a new product launch, looking at a patient’s healthcare record to make a diagnosis, working through due diligence documents for an M&A deal, and so on. For the first time ever, we can begin to bring all new insights and automation to this work with AI agents. At Box, we’re incredibly excited to be on this journey to help customers transform how they work with their most important data. Learn more at: https://lnkd.in/gSNHmYbA

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We’re excited to announce our adoption of the IAB Diligence Platform, powered by SafeGuard Privacy, in the U.S. 🔐 This partnership reinforces Seedtag's commitment to privacy-first operations, setting a standard for responsible data protection within the ad tech industry. Our clients will benefit from streamlined compliance onboarding and faster turnaround times. 💬"By integrating the IAB Diligence Platform into our operations, we are proactively safeguarding consumer data while maintaining the highest standards of privacy diligence," says Brian Danzis, CRO at Seedtag. Full details: https://lnkd.in/erRw2M-h #SafeGuardPrivacy #PrivacyFirst #IABDiligencePlatform #AdTech

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From Acquisition to LTV: Why the Smartest eComm Apps Are Playing the Long Game. 🚀 Having led growth at mobile-first startups and scaled revenue past $100M, I’ve seen the playbook evolve — and the latest AppsFlyer eCommerce App Marketing Report makes it crystal clear: growth today is fueled by retention, not just acquisition. • Remarketing budgets rose 29% YoY in 2025, with iOS up 42% and Android 16%. • China-based apps, already dominant in iOS UA, ramped up remarketing globally. • But the real shift? Owned channels now outperform paid media for both conversions and retention. 🔥The old playbook — pouring budget into paid UA and hoping for retention — is broken. Today’s leading eComm brands are aligning around one goal: maximize long-term LTV through smarter user journeys. That starts by acquiring high-value users early with intelligent bidding tools like tROAS and app-conversion bidding — and keeping them engaged with AI-powered personalization, loyalty offers, and seamless web-to-app experiences. As Lee Jones from Google puts it: “Leading eCommerce brands are using intelligent bidding to find high-value users early, knowing they’ll drive stronger retention and order value.” Winning teams are asking: • What signals from the first session predict high-value behavior? • How do we unify KPIs across web and app to align teams and journeys? • How can AI optimize not just acquisition—but re-engagement and loyalty too? 📊 Standout stat: iOS users convert 1.3 days faster than Android, with a 39% higher first-time purchase rate and 68% stronger re-purchase performance — reaching that critical second conversion faster and proving the power of loyalty-driven growth. 💡 adidas saw 2.4X higher ROAS from app users compared to mobile web. This shows what happens when retention becomes the strategy, not the afterthought. Mobile apps are key to long-term retention, with app users delivering higher order values and stronger brand loyalty than web users. To succeed in today’s landscape, growth must be: • Predictive, not reactive • Product-led, not channel-led • Focused on lifetime relationships, not just installs The long game belongs to companies that align data, product, and performance marketing from day one. That’s where real LTV is won. 👉 Want more insights? Read the full AppsFlyer eCommerce report here: https://shorturl.at/GSxwv #LTV #Retention #Growth #Marketing #MobileMarketing #ProductLedGrowth #AI #eCommerceStrategy #Sponsored AppsFlyer

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