James Burnette

From scripts to signals, the outbound SDR role is evolving fast. In 2025, SDRs are leveling up with AI and multichannel strategies. Why it matters: ⏱️ Speedy follow-up makes leads 9× more likely to convert 🎯 Personalized outreach drives 2–3× higher reply rates 🔍 Intent data targets buyers actively researching solutions Explore the shift in outbound sales. 👉 https://lnkd.in/dRb6zVHu #OutboundSales #SDR #SalesStrategy #AIinSales #SalesEnablement #LeadGeneration #B2BSales #SalesTips #SalesTech #PersonalizedOutreach

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We couldn’t be more excited to have Melissa Fenner on The Sales Compensation Show podcast! 🎙️ Melissa leads global sales planning and comp for 2,800+ field reps at Docusign — and she’s seen it all when it comes to incentives, big GTM shifts, and keeping teams aligned. In this episode with Nabeil Alazzam, she shares: 📣 Why over communication is the single most underrated driver of comp plan success 🧪 Concrete takeaways for running pilot groups to uncover blind spots and driving comp plan adoption. 🤯 How to keep sales planning moving even if the ground's shifting under your feet 🌶️ Her hot take on constant changes to comp plans (and what she recommends instead) Give it a listen today (we've dropped the link in the comments) #SalesCompensation #RevenueOperations

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Firstup is a $100M ARR powerhouse redefining how enterprises engage employees at scale. And when ABM and sales alignment are mission-critical, relying on a gut feel doesn’t cut it. That’s when Hollie Lemos, VP Revenue Marketing @ Firstup, turned to HockeyStack for GTM Intelligence: -Full-funnel visibility in one view -Account Scoring that sales trusts, synced to Salesforce -Attribution that actually shows what’s working The results: 👉 More than $100K in tool spend eliminated 👉 Sales + marketing finally speaking the same language 👉 Faster, more confident decisions backed by real-time insights Read the full story here: https://lnkd.in/gyb4ximE

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Sales leaders need clear, actionable insights to coach effectively and drive results (and that starts with data) 👇 Greg Baumann, Senior Director of Enterprise Sales, walks through how he uses Outreach reporting to understand team performance and stay ahead of the curve. Whether you're tracking pipeline creation, meeting hold rates, or persona engagement, learn how to make the most of Outreach’s reporting tools. Get ready to lead with confidence 😎

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Is managing your partner ecosystem starting to feel like a juggling act? 🤹 One tool for enablement, another for sharing marketing funds, and a third for tracking performance... It's easy to miss out on partner revenue. The solution is right under your feet: your CRM. Stop the chaos and start driving growth with partners. We've outlined 6 ways to light up you partner ecosystem using a single platform, powered by AI. 🙌 Check it out here: https://lnkd.in/ewcmGAXv

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As launches become more complex, organizations need more than sales reps – they need resilient, collaborative talent who can navigate an evolving ecosystem. In this Mix on Talent clip, Drew Rothschild, Todd Radloff, and Chad Thompson, Ph.D. share what they’re seeing in commercial hiring and how profiles are shifting to meet today’s challenges. #mixontalent #lifesciencesrecruitment #commercialexcellence #pharmasales #mixtalent

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In enterprise sales, deals aren’t just about features or numbers, they’re about trust, vision, and connection. Storyselling turns complex solutions into compelling narratives that resonate with every stakeholder, simplify decision-making, and demonstrate measurable impact. Watch how placing your customer at the center of the story can transform conversations into signed deals. Because people may forget numbers, but they rarely forget a story that made them feel understood. #EnterpriseSales #Storyselling #B2B #Sales #CustomerSuccess #B2BSales #BusinessGrowth #SalesExcellence #B2BMarketing #ColedaB2B

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