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A woman sitting on her couch in the morning with a cup of coffee, smiling as she looks at her iPhone.

Apple Ads

Advertising
that works for
everyone.

Promote your brand in
the places people love
and trust. Apple Ads
purposefully integrates
your advertising into
Apple experiences.
Creating opportunity —
and helping you grow
your business — where
only Apple can.

Experiences only
Apple can deliver.

Two people walking side-by-side down a tree-lined street. One person looks down at her iPhone

ADS ON THE APP STORE

Spark their interest.

Use Apple Ads to get your app
discovered right where people go
to download apps.

Run ads for free with a $100 USD credit.^*

Over 800 million
people visit
the
App Store
every week.

Industry-leading conversion rates over 60% for search results ads.

An iPhone open to the App Store. The search term "flight booking” is entered in the search box and an ad for the example travel app, AwayFinder, appears at the top of search results.

A person stands on acommuter train platform as the train approaches. He’s holding an iPhone in hishand.

ADS ON APPLE NEWS

Tap into their curiosity.

Be part of the experience
people
rely on daily to
explore the topics
they
care about most.

Learn more

On average,
readers check
out
Apple News
3 or more times
per day.

Ads on Apple News give your brand room to tell its story alongside the world’s best journalism.

An iPad open to the Apple News app Today feed. An ad for the example travel company, AwayFinder, appears at the top of the screen.

Four friends sitting on a couch together, anxiously watching a soccer match on MLS Season Pass.

ADS ON MLS SEASON PASS

Play to their passion.

Put your brand in the middle of
the action during epic MLS matches.

Learn more

70% of viewers
feel loyal to brands
that advertise on
MLS Season Pass.

Ads on MLS Season Pass provide
innovative
sponsorships to spotlight your brand.

A clip from an MLS match showing the Heat Map feature on screen, sponsored by IHG Hotels & Resorts.

ABOUT APPLE ADS

Advertising that’s
uniquely Apple.

A loyal audience.

People trust and rely on Apple, and that’s why they engage with ads on our platform.
Purposeful integration.

We place ads in brand-safe content, making you part of the experiences customers love.
Contextually relevant ads.

We rely on contextual, performance-driving signals to deliver ads, using minimal user data.
Privacy built in.

Our platform is designed to protect users’ information and give them control over how we use it for advertising.

ADVERTISER SUCCESS

Brands count on
Apple Ads.

Laura Jones,
Chief Marketing Officer,
Instacart
Grace Kao,
Chief Marketing Officer,
Snap
Beverly Jackson,
VP of Brand and Product Marketing,
Zillow
Zach Kitschke,
Chief Marketing Officer,
Canva
Yulia Briman,
Director of Search Marketing,
Rakuten
Cara Lewis,
Chief Investment Officer,
Dentsu
Jeremy Carey,
Chief Investment Officer,
Optimum Sports

Find your next
advertising
opportunity.

*Eligible developers who sign up for Apple Ads will have a 100 USD credit applied to their new account. Full terms and conditions apply.

1. Source for over 800 million people visit the App Store every week: App Store, worldwide, 2025.

2. Source for search results ads deliver conversion rates over 60%: Apple Ads data from all available countries and regions in 2022. Conversion rate is based on tap-through installs.

3. Source for readers check out Apple News 3 or more times per day: Apple News, Jan. 2024, U.S./UK/CA/AU.

4. Source for 70% of viewers feel loyal to brands that advertise on MLS Season Pass: Apple commissioned Harris Poll custom survey, July 2023. Based on MLS viewers on Apple TV, 18+.

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Advertising
that works for
everyone.