diff --git a/Makefile.build.mk b/Makefile.build.mk
index 9cfcf69bea901d9596042c0db2b8784a71c5f849..10a1a80f23ad3f189c34d2e84fa7b582f849d6fe 100644
--- a/Makefile.build.mk
+++ b/Makefile.build.mk
@@ -1,5 +1,7 @@
 GOLANGCI_LINT_VERSION := v1.27.0 # version used by $GOLANGCI_LINT_IMAGE
 
+GO_BUILD_TAGS   := continuous_profiler_stackdriver
+
 .PHONY: all setup generate-mocks build clean
 
 all: gitlab-pages
@@ -13,7 +15,7 @@ generate-mocks: .GOPATH/.ok
 	$Q bin/mockgen -source=internal/interface.go -destination=internal/mocks/mocks.go -package=mocks
 
 build: .GOPATH/.ok
-	$Q go install $(if $V,-v) $(VERSION_FLAGS) -buildmode exe $(IMPORT_PATH)
+	$Q go install $(if $V,-v) $(VERSION_FLAGS) -tags "${GO_BUILD_TAGS}" -buildmode exe $(IMPORT_PATH)
 
 clean:
 	$Q rm -rf bin .GOPATH gitlab-pages