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The Importance of Trust and Transparency in Retail Media Networks
Advertising Digital ArticleRetailers built their RMNs on supplier dollars. Now they must earn them. -
How to Get Celebrity Investors to Back Your Business
Sales and marketing Digital ArticleHigh-profile shareholders bring more than money—they bring reputation. -
Are Your Ads Funding Disinformation?
Advertising Digital ArticleOnline advertising is opaque and often funnels money to sites that can damage your brand. Here’s how companies can protect themselves. -
Case Study: One Employee Went Freelance. Now Everyone Wants the Same Deal
Human resource management Magazine ArticleAn advertising firm considers how to stem the tide of departures. -
Does Personalized Advertising Work as Well as Tech Companies Claim?
Advertising Digital ArticleIf you’re not careful, you’ll end up “acquiring” existing customers.
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Reddit
Technology and analytics Case Study11.95View Details By early 2025, Reddit had transformed itself from its chaotic early-internet roots into a publicly traded company with growing revenue from advertising... -
Dominion Voting Systems v. Fox News
Business and society Case Study11.95View Details The case examines the Dominion Voting Systems and Fox News defamation settlement based upon statements made on air in the aftermath of the 2020 presidential... -
Stagwell: AI and the Future of Marketing
AI and machine learning Case Study11.95View Details In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000... -
Apax Partners: Deciding Whether to Bid for Trader Corporation
Digital transformation Case Study11.95View Details Apax Partners' investment committee was schedule to meet on March 21, 2011, to decide whether to invest in Trader Corporation, a Canadian classified advertising... -
Singapore's National Council Against Drug Abuse: Bringing Across the Message that "Every High Ends in a Low"
Health and wellness Case Study11.95View Details In April 2024, Tan Chong Huat had just taken over as the new Chairman of Singapore's National Council Against Drug Abuse (NCADA), and he had found the... -
Emotional Marketing: Using Social Taboos, Embarrassment and Fear
Advertising Case Study11.95View Details The use of intense emotions in marketing campaigns is not unusual. This case illustrates the use of negative emotions in advertising in order to decrease... -
Simira Diagnostics: Is Crafting the Brand Identity Enough?
Healthcare and treatment Case Study11.95View Details In January 2023, the diagnostic services provider Simira Diagnostics (Simira), founded in Navi Mumbai, India, in 2017, decided to launch a company-wide... -
Avocados from Mexico: Success in an Omnichannel World
Advertising Case Study11.95View Details Avocados from Mexico (AFM) is a marketing organization that exists to 1) build brand equity for avocados exported from Mexico to the United States and... -
Amperity: First-Party Data at a Crossroads
AI and machine learning Case Study11.95View Details In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital... -
SundaySky: Changing Customer Experiences Through Personalized Video
AI and machine learning Case Study11.95View Details In June 2023, SundaySky CEO Jim Dicso considers growth strategies. The software-as-a-service company provided software to create advertising videos, customer... -
Effet Boomerang: A Brand-Repositioning Dilemma
Competitive strategy Case Study11.95View Details Over two decades old, Effet Boomerang is an advertising agency based in Quebec, Canada. In recent years, it has found it harder to win client contracts,... -
Quigley-Simpson & Heppelwhite: The Ad Agency Model in the Age of AI
Marketing Case Study11.95View Details In October 2022, Quigley-Simpson & Heppelwhite CEO Carl Fremont considers how the advertising agency will integrate artificial intelligence tools into... -
Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)
Operations and supply chain management Case Study5.00View Details In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The... -
Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)
Operations and supply chain management Case Study11.95View Details In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The... -
The Walt Disney Company
Boards Case Study11.95View Details The protagonist of the case is Bob Iger, who has been appointed CEO of Disney for a second term. During Bob Chapek's brief tenure as CEO (2020-22), Disney's... -
Netflix, Inc.
Business models Case Study11.95View Details The case is set in 2023. The protagonists are Ted Sarandos and Greg Peters, co-CEOs of Netflix, a subscription streaming service and content production... -
Daniel Defense: Responding to the Shooting at the Robb Elementary School in Uvalde, TX
Business ethics Case Study11.95View Details At 11:33am on May 24, 2022, an 18-year-old man from Uvalde, Texas walked into the Robb Elementary School carrying a semi-automatic "AR-15-style" rifle... -
The Future of E-Commerce: Lessons from the Livestream Wars in China
Advertising Case Study8.95View Details This note explores the emerging multi-billion dollars commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly... -
S4Capital: Disrupting The Advertising Industry
Advertising Case Study11.95View Details Set in 2021, the case highlights how S4Capital, a digital-first advertising and marketing services company, develops a disruptive and innovative business... -
Retail Media Networks
Advertising Case Study8.95View Details In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets...