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Nelson-Field, 2024 - Google Patents

The Reinvention of Invention

Nelson-Field, 2024

Document ID
16696645991593553224
Author
Nelson-Field K
Publication year
Publication venue
The Attention Economy: A Category Blueprint

External Links

Snippet

This chapter explores the dynamic evolution of categories, focusing on innovation through the reinvention of existing frameworks rather than the creation of entirely new inventions. Drawing comparisons with industry leaders like Airbnb and Amazon, it highlights the …
Continue reading at link.springer.com (other versions)

Classifications

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