MRP Prelytix® vs. ZoomInfo Marketing Comparison


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About For over 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. MRP Prelytix® is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with existing marketing programs across all your global marketing initiatives: Enterprise Administration – Support and coordinate account-based programs across multiple partners, business units, industries, and geographies. Integrated Data Intelligence – Advanced data management capable of integrating, maintaining, and operationalizing account structured data from CRM and Marketing Automation, as well as external data sources. Actionable Target Account Insights – Personalization insights based upon intent topics and predictive analytics, actioned in real-time through recommended actions. Omnichannel Orchestration – Automated account interactions delivered across all relevant channels, using delivery infrastructure from your tech stack	About Identify sales-ready leads researching relevant topics and keywords on the web. Access 65M+ direct dial phone numbers and 150M+ verified email addresses. Tailor your account universe with 300+ attributes, insights and recent activities. Launch targeted display and social advertising campaigns to prospects based on their job title, management level and department at companies showing buying intent. Target high-value accounts and buyers within your addressable market. Trigger marketing campaigns with industry-leading buyer intent signals, scoops, and technographic data. Easily plug-and-play with your CRM and marketing automation software for cross-system targeting. Entice website visitors to take action and convert to leads — from starting a conversation to filling out your form. Engage, nurture and convert more website visitors by harnessing real-time company insights and on-page behaviors.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Enterprise organizations with multiple sales and marketing teams, each focused on the success of a product line, business unit, industry, or geographic region.	Audience Organizations looking for a powerful B2B marketing solution that helps bring actionable insights and contact data to their omni-channel marketing strategy
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information MRP Founded: 2002 United States www.mrpfd.com	Company Information ZoomInfo Founded: 2007 United States www.zoominfo.com/products/marketing
Alternatives Demandbase	Alternatives BookYourData
ZoomInfo Marketing ZoomInfo	Delivr
N.Rich N Technologies	ZoomInfo
CaliberMind	Madison Logic
6sense View All	D&B Rev.Up ABX Dun & Bradstreet View All
Categories Account Based Marketing Buyer Intent Channel Marketing Marketing Analytics Marketing Attribution	Categories Account Based Marketing Account-Based Orchestration Buyer Intent Campaign Management Chatbot Customer Data Platforms (CDP) Demand-Side Platforms (DSP) Display Advertising Lead Management Marketing Analytics Technographic Data
Account Based Marketing Features Analytics Campaign Personalization Customer Segmentation Engagement Monitoring Lead Nurturing Lead Scoring Progress Tracking Prospecting Tools Target Account Identification Buyer Intent Features B2B Lead Generation Channel Attribution Competitor Analysis Content Marketing CRM Integration Customer Journey Mapping Customer Profiles Intent Data Lead Notifications Lead Scoring Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Show More Features Channel Marketing Features Campaign Management Channel Analytics Content Management & Sharing Incentive Management Inventory Control Lead Management Multiple Channel Configurations Order Management Partner Management Pipeline Management Social Promotion Marketing Attribution Features Attribution Modeling Audience Segmentation Conversion Tracking Cross-Channel Attribution Customer Journey Mapping Multi-Touch Attribution Predictive Analytics ROI Tracking	Account Based Marketing Features Analytics Campaign Personalization Customer Segmentation Engagement Monitoring Lead Nurturing Lead Scoring Progress Tracking Prospecting Tools Target Account Identification Buyer Intent Features B2B Lead Generation Channel Attribution Competitor Analysis Content Marketing CRM Integration Customer Journey Mapping Customer Profiles Intent Data Lead Notifications Lead Scoring Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Show More Features Campaign Management Features Channel Management Contact Database Email Marketing Event Triggered Actions Lead Management Multi-Campaign Customer Data Platforms (CDP) Features Behavioral Analytics Campaign Management Customer Profiles Customer Segmentation Data Integration Data Matching GDPR Compliance Personalization Predictive Modeling Lead Management Features Activity Tracking Campaign Management Lead Capture Lead Distribution Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Source Tracking
Integrations Marketo Salesforce Eloqua HubSoft HubSpot CRM HubSpot Customer Platform NeverBounce Salesforce Marketing Cloud Account Engagement Zoho CRM ZoomInfo ZoomInfo Chat ZoomInfo Copilot ZoomInfo Engage ZoomInfo Operations ZoomInfo Sales Show More Integrations View All 4 Integrations	Integrations Marketo Salesforce Eloqua HubSoft HubSpot CRM HubSpot Customer Platform NeverBounce Salesforce Marketing Cloud Account Engagement Zoho CRM ZoomInfo ZoomInfo Chat ZoomInfo Copilot ZoomInfo Engage ZoomInfo Operations ZoomInfo Sales Show More Integrations View All 13 Integrations
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