eSales Cloud DMS is a distribution management system powered by the eSales EcoSys framework, designed to integrate all distribution channels into a unified system. It enables enterprises to manage distribution comprehensively, covering sell‑in, sell‑out, inventory, debts, trade promotions, vendor‑managed inventory, field capability scoring, display and merchandising, POSM, GPS‑enabled mobile coverage, sales coaching, delivery planning, PG (promodiser) management, BI dashboards, and retail‑outlet operations. It addresses ten common distribution challenges: inventory control, channel coverage and routing, promotion planning and execution, revenue and sales target achievement, visibility of product displays, sales‑force productivity, data integrity, policy compliance, multi‑channel integration, and unified data modeling.