Best Win-Loss Analysis Services in the Middle East
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Compare the Top Win-Loss Analysis Services in the Middle East as of October 2025
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What are Win-Loss Analysis Services in the Middle East?
Win-loss analysis services provide win-loss analysis platforms and solutions for companies that want to analyze their sales processes and close rate in order to enhance their sales strategies. Compare and read user reviews of the best Win-Loss Analysis services in the Middle East currently available using the table below. This list is updated regularly.
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1
Boxxstep
Boxxstep
The Buyer Engagement and Enablement Platform. Aligning sales teams with their customer buying committees. Buying decisions are made by a group of contacts from across the organization, the number is probably more than you know. How you understand, help and learn from them will determine your current and future success. What do you know about your prospects business problems and needs? Where do you capture and manage this information? Your prospects decision process is complex and difficult. How can you help them and reduce the risk of a do nothing outcome? Who’s in the buying committee? What are the roles, reporting lines and internal dynamics? What’s important to them? The group of people from across an organization who come together to make buying decisions collectively, it will comprise executive, economic, technical and user buyers.Starting Price: $126 per user per year -
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Primary Intelligence
Primary Intelligence
Discover the reality behind deal outcomes according to your buyers, and learn how to win more opportunities. Uncover blind spots in your sales experience and processes that only your buyers can see to help you win more. Understand what your competitors are doing to adapt to your market and how you can stay ahead. Identify at-risk accounts and improve customer experience by understanding your clients’ needs and expectations. B2B organizations that study past deals see a drastic increase in win rates, even up to 72%. By studying past deals and diving into your buyer feedback, you’re able to remove bias around why you win and lose and identify actionable insights to help each rep win more. Win-Loss Analysis uncovers sales and marketing insights for your organization and helps create alignment between all customer-centric departments. You can also run specific programs to study how the sales experience impacts a deal outcome, how your buyers perceive competitors in your market.Starting Price: $45 per month -
3
Contify
Contify
A comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers, partners and industry segments by enabling users and teams to collect, curate and share actionable intelligence across their organization. Contify helps businesses drive informed decision-making by enabling them to keep track of what’s important in a world brimming with ‘digital noise’. Hundreds of enterprises rely on Contify’s platform for noise-free, actionable intelligence, and the company has 15+ years of experience deploying market and competitive intelligence solutions. Additionally, Contify enables organizations to: • Leverage global, multilingual intelligence presented in English, ensuring accessibility and relevance across geographies. • Gain historical context with access to out-of-the-box historical data, allowing you to identify trends and anticipate future movements with confidence. -
4
Demand Metric
Demand Metric
Our system was designed to engrain strategic processes into day-to-day operations and ensure your Playbooks don’t sit on a shelf (or on SharePoint) collecting dust. Demand Metric spent 15 years researching best practices for Product Management, Marketing, and Sales and built the world's most comprehensive library of 1,000+ Playbooks & Toolkits, Templates, Training Courses, Reports & How-To Guides to support our 200,000+ members and 8,000+ customers globally. More than a project management tool, a GrowthOS gives you a "Command Center" to run your department and provides full visibility across all your strategic projects and initiatives.Starting Price: $500 per month -
5
WON
WON
Win-Loss research helps organizations better understand why you win deals, and the reasons you lose to competitors. WON conducts comfortable, third-party interviews with your key contacts. You'll gain deep insight into their decision-making process, the strengths/weaknesses of your team and offering, and exciting insight into your competitors. As a result: - Sales learns how to improve their talking points and process. - Marketing learns the messaging that resonates and how better to position products to different customer profiles. - Product learns what features customers care about. - And Client Success teams learn what’s most important to their customers, and how to prevent churn.Starting Price: $440 per interview -
6
Klue
Klue Labs
Klue is the competitive enablement platform built to collect, curate, and deliver competitive and market intelligence across every department of every business. Staying on top of the competition is easy with Klue. Klue tracks relevant news and data and combines it with internal sources. Deeper competitive intelligence gives you the edge against top rivals and growing threats. Never pull your hair out managing document versions again. Update sales battlecards effortlessly, collaborate seamlessly, and deliver consumable competitive strategies in the tools your Sales reps use every day. Arm reps with sales strategies to be more effective in closing deals. Easily searchable sales battlecards give tactics to handle objections, deposition competitors, and leverage strengths. Fuel better decision-making across the organization. Klue makes it easy to collect, curate, and deliver intel to multiple teams. Whether by email, web, mobile, or Salesforce, Klue works where you do. -
7
DoubleCheck
DoubleCheck Research
DoubleCheck is a team of industry analysts and practitioners from leading research and technology firms. We speak your language and understand how to turn program findings into action. Through a structured, scalable, and effective win/loss program, we enable our clients to improve their win rates by making more informed and impactful decisions grounded by honest and timely buyer feedback. Our clients tell us that we stand out because of our collective experience, flexible program design, high-touch support model, easy-to-consume deliverables, and ability to analyze program findings. The process of learning what factors influence the opportunity outcome and what actions are needed to stay competitive by systematically collecting and analyzing buyer insights. Leverage buyer insights to strengthen product go-to-market strategies and support ongoing product success. -
8
Anova Consulting Group
Anova Consulting Group
Every day, your customers choose whether to continue their relationship with your company based on the quality of their experiences with you. Anova Consulting Group’s customer experience analysis is a customized program that produces unbiased and unfiltered feedback from your clients and customers. It can enable you to assess the quality of those experiences and the likelihood that your clients and customers will continue to do business with you. Define strengths, weaknesses and gaps within your company’s customer service delivery protocols and your overall suite of products and services. Track trends in customer views by measuring annual customer satisfaction levels against internal service quality benchmarks. Obtain qualitative “voice of the customer” feedback that identifies areas of improvement with regard to product features and service delivery mechanisms. -
9
Ox Engine
Ox
We'll design an engine that ensures you hit aggressive growth targets. Bridge the gap between your financial and operational plans. Create predictability in your pipeline. Highlight risks and opportunities for growth. Benchmark KPIs and establish revenue “dials”. Develop a tailored growth model. Design your revenue funnel plan. Establish an Executive dashboard. Provide ongoing closed-loop progress reporting. Integrate qualitative inputs including Win/Loss analysis. Proactively highlight risks & opportunities. Perform on-the-fly “what if” analysis. Generate optimized funnel plans monthly, quarterly, and annually. We love challenges. Got one you’d like to discuss? We have a passion for moving companies from initial traction to growth at scale. Audit your key business metrics from the past 12 months. Construct “dials” that fuel predictable growth using key assumptions. Build a revenue funnel plan that aligns your teams to shared goals. -
10
Fletcher/CSI
Fletcher/CSI
Many companies conduct ad-hoc internal reviews of some of their bids, but a successful Win/Loss program is more comprehensive. Win/Loss analysis is an ongoing, systematic analysis of why a company’s deals are won and lost. The process is simple, but the results are powerful because they help decision-makers implement company-wide changes. Analysts conduct qualitative and quantitative interviews with decision-makers at prospect companies, for both won and lost deals. Our interview guides result in objective insights related to purchasing decision processes, solution capabilities and features, sales team effectiveness, pricing, and contracting. We regularly provide clients with individual reports for each deal so they can understand the nuances of each individual case. In the end, we deliver a summary report that analyzes trends across multiple deals over time. The aggregation of several deals over time lets us deliver recommendations about value proposition, product features, etc. -
11
Graff Group
Graff Group
In today's competitive climate, the speed of conducting business is only limited by how fast one can think. What held true several months ago in your prospects' minds or the competitive landscape most likely is redefined. It's wise to take nothing for granted, even when it comes to the information provided by your sales force. They know the client, but do they really know what the client is thinking? Maybe, but if revenues are static, it might be time to start questioning the answers. A simple Win/Loss analysis could reveal some flaws in some of your most fundamental assumptions. The key to a successful Win/Loss engagement rests on the ability to dig deep. We conduct unbiased, one-on-one telephone interviews with all key decision-makers and influencers. It's essential to conduct the study during or at the conclusion of the sales process. This maximizes the accuracy of the information, while the sales process is still fresh in the prospect's mind. -
12
Growth Velocity
Growth Velocity
To increase opportunity creation and reduce no decisions, our interviews are a deep dive into the buying context, the funding decision, and initial perceptions of the solution space. After analyzing the data to identify the winning patterns and understand why they occur, we recommend improvements to targeting, messaging, and sales process and enablement. To improve opportunity win rate, we interview buyers about their perceptions and thoughts as they shortlisted solutions and then selected one. We make these deep dives actionable by identifying the key criteria that drive wins and losses overall. And we explain how and why buyers assess competing alternatives on those criteria. Teams that have this deep understanding of the criteria that control outcomes are able to make rapid, data-driven improvements. -
13
Porter Research
Porter Research
Take focus groups to the next level by conducting them online in a way that gathers more information, more efficiently, and in a way that is less time-consuming for participants. Make messaging feedback interactive and precise with visualization that clearly calls out the target audience's feelings and perceptions of keywords and messages. Assess the competitive arena and understand the reasons why deals are won and lost to gain intelligence that can improve sales, marketing, client service, and product strategy. Provide a guide to benchmark and measure your clients’ experience. Identify potential areas of improvement from a company, product, sales, or service standpoint. Gain insight into potential markets and competitive landscape. Use actionable intelligence to launch new solutions, expand into new markets or realize the full potential of existing solutions with effective product positioning and messaging. -
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VOC Research
VOC Research
VOC Research specializes in professional, pre-scheduled, and unbiased conversations with key decision-makers at your customers, prospects and intermediaries to gather their opinions, sentiments, and voice of customer feedback regarding your company’s and your key competitors' products and services. Our expertise in B2B VOC services will help you win more business and retain more customers. We interview key decision-makers at the organizations where you recently won or lost new business to determine the factors that led to each decision. We then analyze the interviews to identify trends and actionable intelligence to help you win more business. We interview your customers to gather their unbiased satisfaction, loyalty, and renewal sentiments, allowing you to identify and react to any comments, issues, or enhancement ideas in a timely manner. We interview your customers to determine their likelihood to renew or defect to a competitor so you can identify and react to any comments. -
15
PSP Enterprise
PSP Enterprise
Market Test Interviews gauge interest in new offerings. The focus is on customer problems, existing solutions, and reaction to proposed offering. Pre-decision Interviews find out why prospects do not advance beyond a download or a pilot. The focus is on customer needs, alternatives, and sales engagement. Win/Loss Interviews determine how and why customers make their competitive choices. The focus is on buyer criteria and vendor ratings, gathering critical comparative feedback about your product, marketing and sales engagement. Churn Interviews find out why customers do not renew contracts. The focus is on customer needs, satisfaction, competitors and substitutes. -
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Goldpan
Goldpan
The scheduling, interviewing, re-scheduling, recording interviews, transcription and markup. The data-validity checking, researching and selecting the best data-processes for the job. Conducting forced ranking interviews that give precise results, know exactly why you lose deals, align teams and prioritize critical insights that can be viewed any time. The most common method is to interview prospects and buyers by phone, transcribing the audio and looking for running themes behind their behavior, create trustworthy buyer personas, backed created from current research, not cooked up eight years ago by an intern. Sales leaders understand what goals and problems your buyers genuinely face. They understand if their sales team is being too pushy in their process or perhaps not understanding client pains as the competition. -
17
Trinity Perspectives
Trinity Perspectives
Win Loss Analysis is a mechanism to gain a better understanding of why you’re winning and losing the business you pitch for. We speak directly with your customers and prospects, extracting specific, actionable and unbiased feedback about your sales team’s performance in recent competitive sales opportunities. Taking the time to analyse your winning and losing deals can uncover areas of weakness and missed opportunities in your sales process, plus areas of strength or differentiation you were unaware of. It can also help expose gaps in your competitors’ strategies and attractive niches in your target markets. -
18
Winxtra
Winxtra
Winxtra is a win-loss and churn insight platform built for companies who need real, strategic feedback, not shallow CRM dropdowns or generic survey data. We combine expert-led buyer interviews with AI-powered tagging to deliver clear, board-ready insights that help CEOs, CROs, and CMOs understand why deals are won, lost, or at risk of churn. Every insight is structured, searchable, and delivered where you already work, via Slack, Salesforce, or Teams and without needing to log into a separate dashboard. Our frictionless subscription model ensures fast onboarding, human-led conversations, and actionable reporting that drives growth and reduces revenue leakage. -
19
Clozd
Clozd
Clozd provides world-class consulting services for win-loss analysis. We help our clients to design and execute effective win-loss programs, customized to their unique needs. Our experienced team of win-loss consultants can help to design your program, conduct in-depth buyer interviews, administer surveys, analyze program findings, develop summary reports, code systems integrations, and more. Clozd offers innovative software, called The Clozd Platform, that powers continuous win-loss analysis for your entire sales pipeline. First, the platform integrates with your CRM to monitor your closed opportunities. Next, it automates win-loss data collection from reps and buyers using a combination of interviews and surveys. Finally, it synthesizes the data, surfaces critical insights about why you win and lose, and shares them with stakeholders across your business. -
20
Cascade Insights
Cascade Insights
With B2 B-focused market research and marketing services, Cascade Insights helps companies seize opportunities in the B2B technology sector. Today’s sales process is largely independent, with 68% of buyers preferring to research on their own before creating a shortlist. If your website doesn’t connect with your buyer’s priorities, or your content doesn’t show up where they are looking, you are likely to lose a lot of prospects. If you have a new solution that you think has a different set of buyers than your current solutions, investing in buyer persona research can ensure a strong initial marketing and sales push. Cascade Insights helps organizations seize opportunities in the B2B tech sector via a variety of market research & marketing services. We take a lot of pride in our specialization. We don’t work outside the B2B tech sector, and we don’t do B2C. Our clients range from enterprise tech giants to startups. -
21
Thirdside
Thirdside Solutions
When you know the real reasons, you can do more of what works, and fix what needs fixing. Sometimes its price. Sometimes it’s as simple as giving more tailored solution demonstrations. Other times you may be lacking critical product features. Improve and prioritize sales enablement, prove your case to product management about new feature requests, institutionalize best practices from your top performers. Uncover new opportunities for account expansion. Get direct feedback on what went well and what could be improved in each sales engagement. Feedback is a gift, and this gift is made of gold. It’s like a 360-degree review for sales professionals, with both praise and constructive feedback. Use this direct feedback from the market to improve personas, messaging, competitive positioning, lead generation, content marketing, and more. All based on market-validated information. Learn about product features making a difference in competitive selling situations. -
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Aurora GPS
Aurora
Aurora GPS helps B2B organizations use win-loss analysis to understand the root causes of success and failure, providing your salespeople the actionable tools they need to quickly close more business. Your sales cycle should not be shrouded in mystery. Yes, you have data from your CRM on deal volume, velocity through the funnel and overall win rates. But why did you win? Why did you lose? Most explanations are simple, one-sentence notes in the deal record. If you want to understand the underlying reasons – and be able to do something about them – you need to dig deeper. Build relationships with both won and lost deals by demonstrating your commitment to improvement. A major medical device company consistently fell behind its competitors getting its device adopted by major healthcare systems. It had success with smaller hospital groups, but it could not meet its revenue and profit goals on the backs of smaller providers. -
23
Topline Strategy
The Topline Strategy Group
To answer these questions and more, Topline has developed a propriety methodology which we call Sales Chain Analysis. It is a more comprehensive approach to Win Loss Analysis. Our methodology seeks to gain a deep understanding of the market, the competitive dynamics in play, and most importantly, why decisions are made. Usually you are querying the account shortly after the decision is made and the account might not have had enough time yet to really know if they made the right decision. Decisions come in when they come in, and you never really gain a critical mass of information to process in a defined time period. You learn a tactical bit and then you move on. There is no guarantee of speaking with a diverse cross-section of prospects in this time period. Because you are directly related to the sales event, you enter the questioning with biases.
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