16 Facebook publishing tools for your brand in 2025
Written by Chloe West
Published on October 9, 2025
Reading time 9 minutes
Table of Contents
As part of your Facebook marketing strategy, a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.
Nowadays, there are much more efficient ways to publish and schedule social media content. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. With capabilities like batch uploading your posts for the month, creating a weekly or monthly schedule, and built-in tools that make content publication easy, your time will be freed up for tasks that your business needs you to focus on instead.
Throughout this article, we’re going to address three key benefits of using a Facebook publishing tool and introduce you to 16 useful options for your business.
Why you should use a Facebook publishing tool
How can a Facebook publishing tool help you? And why is spending time to discern the right one for your business worth it?
We’ve got three reasons why.
Efficiently schedule your posts ahead of time
Scheduling your Facebook content ahead of time is a much more efficient way to publish your content. Instead of logging in every day to manually publish your content at sporadic times, we recommend batching content tasks together in advance to make your content publishing process most efficient.
Batching is a time management tactic that groups similar tasks together as a way to work on them more quickly and decrease potential distractions. When it comes to your Facebook content, we recommend batching content tasks together like so:
- Content ideation – Plan a set time for content idea of the posts you plan to create and eventually publish. This step you’ll want to do the furthest in advance so you can set yourself up for the next two stages of the content process.
- Content creation – After the content ideation is complete, we recommend knocking out the creation of the content you plan to schedule and publish all at once or through a few content creation sessions.
- Content scheduling – Lastly, once the content is produced, we recommend scheduling those posts in one sitting using a Facebook publishing tool.
If your Facebook content process has more steps than the ones above, you can add those in. But it’s best to focus on each task at once, first creating an entire week’s worth of content, then scheduling that week’s worth of content.
And using a Facebook publishing tool makes scheduling out your content even easier. Some of the tools in our list allow you to set your planned weekly schedule first so that you don’t have to select a date and time manually. Other tools allow you to choose automated optimal times based on your audience.
Streamline your reporting
Most Facebook publishing tools give you access to your posts’ analytics, which provides you with key data for metrics like reach, engagement rate, and more. Use the analytics feature provided through third party Facebook publishing tools to draw insights for your social media reporting. Discover your top-performing posts so you can create more like them. And identify posts that don’t resonate as much with your audience so you can remove them from your strategy.
Facilitates team collaboration
If you work with a team to create and schedule your Facebook content, publishing tools can make the process even easier. Find a tool that facilitates social media collaboration, allowing junior social media managers to create content to then send to senior managers for approval and publication.
Or, have your social media team input the content and captions for each post to then send to the graphic design or video team to add in the assets once they’ve been created.
16 Facebook publishing tools for your brand
Looking to improve efficiency, reporting and collaboration amongst your team? Check out the top 16 Facebook publishing tools below to find the perfect option for your business.
1. Sprout Social
Sprout Social sits at the top spot of our list for a reason. Yes, we’re going to toot our own horn. Sprout Social is a comprehensive and easy-to-use Facebook publishing tool—but it’s also so much more than that.
With Sprout Social, you can get access to Facebook features like:
- Publishing
- Reporting and analytics
- Monitoring
- Customer service
- Competitor analysis
But you can also get access to those features and more for every other social media platform you plan to use in your strategy. Take advantage of our publication features while also getting an all-in-one tool that fits all of your social media management needs.
Plus, make Facebook publication as easy and seamless as possible. Input your caption, upload your media, then let Sprout’s AI tool find optimal publication times based on when your audience is most likely to be online.
Our Facebook publication-specific features include:
- Optimal posting times
- Team collaboration tools
- Visual social media calendar
- Content suggestions for inspiration
- URL tracking
Pricing: Starting at $199/month. Sign up for a free 30-day trial today!
2. Social Champ
Social Champ is another social media management tool that works on a number of networks—Facebook, of course, included. With Social Champ, you can add multiple social media accounts to your dashboard and manage your presence on all of them from one place.
Facebook scheduling features include:
- The ability to save and manage hashtags
- Analytics and reporting
- Automation
- A social media inbox
- The ability to add the first comment to your Facebook post
Pricing: Free forever account option. Paid plans start at $4-5/month.
3. SocialBee
SocialBee is another Facebook publishing tool with a number of features to offer. Its visually appealing content calendar can help keep your social media team organized each time you schedule another batch of content.
SocialBee’s Facebook management features include:
- Integrations with design and content creation apps
- Content calendar with scheduling capabilities
- AI assistant for help creating content
- Analytics and reporting
- Social inbox
Pricing: Starting at $24-29/month.
4. Keyhole
Keyhole is a Facebook publishing and analytics tool focused on helping agencies manage all of their client accounts in one seamless dashboard. Keyhole also has an arsenal of social media management tools, making sure its agency users can easily manage all aspects of their clients’ social media.
The Facebook publication tools available in Keyhole’s suite include:
- Optimal posting times
- A calendar view for organization
- Full-scale social media analytics
- The ability to collaborate with teammates or clients
Pricing: Starting at $79/month.
5. CoSchedule
CoSchedule is another great option for keeping all of your digital content scheduled out and organized. Famous for its calendar view, CoSchedule focuses on helping marketing teams make sure they’re never missing a day of content.
Facebook publishing features available with CoSchedule include:
- An easy-to-use drag-and-drop social calendar
- The functionality to track social media messages
- AI social assistant to help writing captions
- Social message optimizer to help improve your engagement
Pricing: Free account option. Paid plans start at $19/month.
6. Agorapulse
Agorapulse is a social media management tool that supports more social networks than just Facebook, making this a great option for brands with a complex online presence. More than that, Agorapulse boasts additional features that help users offer great social media customer service.
Agorapulse’s Facebook publishing features include:
- Team collaboration
- Visually appealing social content calendar
- Multi-platform publishing
- UTM tracking
- Asset management
Pricing: Starting at $79-99/month.
7. Post Planner
Post Planner is a simple and easy-to-use social media publishing tool. With a name like Post Planner, you can safely assume that the ability to plan out your social media content sits at the core of this tool’s functionality.
Post Planner’s Facebook publishing features include:
- The ability to create multiple posts at once
- The ability to optimize your posts for each platform’s requirements
- Post previewing
- Saved captions
- Evergreen content recycling
Pricing: Free plan available. Paid plans start at $7/month.
8. ContentStudio
ContentStudio is an AI-driven platform built for agencies and marketers who need to automate and scale their content operations. It moves beyond simple publishing by providing a powerful engine to discover trending topics, ensuring you always have relevant material to share with your audience.
Key features of ContentStudio for Facebook publishing include:
- A content discovery and curation engine to find engaging articles and videos
- Powerful automation recipes for auto-publishing and recycling evergreen posts
- An AI-powered composer to assist with writing captions and creating images
- A unified dashboard to manage social media, blog content and newsletters
Pricing: Paid plans start at $25/month.
Hootsuite is a comprehensive social media management platform and a leading alternative for teams of all sizes. Its signature “Streams” dashboard offers a unique, customizable command center for real-time monitoring of keywords, mentions and conversations across multiple social networks.
Hootsuite’s features help teams manage their Facebook presence with tools like:
- Customizable “Streams” for unified social monitoring and engagement
- Advanced team collaboration with multi-step approval workflows
- An AI-powered assistant for content ideation and caption generation
- In-depth analytics and ROI tracking to prove the business value of your social media strategies
Pricing: Starting at $99/month.
SocialPilot is a social media management and analytics tool that can be a great option for organizing, publishing and scheduling your Facebook content. Access collaborative tools, AI features, publishing capabilities and more.
To help you publish your Facebook content, SocialPilot has features like:
- An AI assistant to help with your content creation
- A content library to store your assets
- Smart scheduling that accounts for different audience time zones
- Bulk scheduling to make publication even easier
Pricing: Starting for free with limited capabilities. Or $25.50/mo for Pro.
11. Iconosquare
Iconosquare is a tool that started years ago as one of the only Instagram analytics tools and has come a long way based on demand to offer a suite of social media management tools for nearly every social media platform.
The Facebook publishing features that Iconosquare offers include:
- Image cropping tools
- Post approval
- Media library
- Cross-platform publishing
Pricing: Starting at $33-39/month.
12. Emplifi
Emplifi is the last option on our list, but still a solid choice for a social media management and publication tool. Emplifi can help you publish and schedule your content, as well as manage your online community, keep an eye on your brand’s reputation and even work with influencers.
With Emplifi, get access to Facebook publishing features like:
- AI caption composer
- AI-powered posting time recommendations
- Post approval workflows
- Digital asset library
- Presets, templates and drafts for easy content creation
Pricing: Book a demo to get a customized quote based on your needs.
Still looking at Emplifi? Check out our full list of Emplifi alternatives for more information.
13. Buffer
Buffer is a social media publishing tool designed for lean teams and small businesses that need a straightforward workflow. It offers a clean calendar and a queue-based system to simplify scheduling for Facebook Pages and Groups, helping you maintain a consistent posting cadence with minimal setup.
Buffer’s Facebook publishing features include:
- Queue-based and calendar scheduling for Pages and Groups
- An AI Assistant to help brainstorm captions and content ideas
- Engagement tools to monitor and reply to Facebook comments
- Analytics comparing boosted vs. organic post performance
Pricing: Free plan available. Paid plans start at $6/month per channel.
14. Sendible
Sendible is a social media management platform built for agencies and teams managing multiple clients. The platform provides robust approval workflows and permissioning to reduce risk and streamline collaboration between your team and stakeholders.
Sendible’s Facebook publishing features include:
- Multi-step approval workflows and permission groups
- Facebook Page and Story scheduling
- A Priority Inbox that centralizes comments, including from Facebook Ads
- White-label dashboards for branded client reporting
Pricing: Starting at $76-89/month for businesses with more than one social media team member.
15. Meta Business Suite
Meta Business Suite is Facebook’s native tool for managing your brand’s presence across Facebook and Instagram. As the official, free option, it provides a solid baseline for small businesses or teams with limited budgets who need essential scheduling and planning capabilities directly within the platform’s ecosystem.
Meta Business Suite’s features include:
- A content planner for scheduling posts with recommended active times
- The ability to cross-post content to Instagram
- A File Manager for organizing media assets before scheduling
- Native, no-cost access for all business accounts
Pricing: Free to use.
Brandwatch offers an enterprise-grade social media management suite that includes advanced Facebook publishing tools. It’s designed for large, globally distributed teams that require granular control, governance and auditability over their social media operations.
Brandwatch’s Facebook publishing features include:
- An enterprise-level calendar with campaign views and labels
- Customizable approval workflows and role-based permissions
- Recommendations for the best times to post to optimize engagement
- Bulk scheduling and a mobile app for publishing on the go
Pricing: Contact Brandwatch for a customized quote.
Find the right Facebook publishing tool for your needs
Ramp up your Facebook marketing strategy by planning ahead and staying organized. One of the best ways to do that is by putting together the perfect arsenal of tools for your needs.
If you’re looking for an all-in-one Facebook publishing tool, give Sprout Social a try. Sign up for a 30-day free trial to test drive our software and see if we have what you need.
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