Campaign Manager 360 updates
Natural Search metrics will be removed
Estimated January 6, 2026
The Natural Search feature will be removed from Campaign Manager 360. After this update, conversion attribution will focus solely on paid clicks. This change may increase conversions attributed to paid clicks and could also affect your bidding strategies that used Natural Search attribution.
Closely monitor your bidding and campaign performance and adjust your targets if needed. For organic and paid traffic reporting, use Search Ads 360's integration with Google Analytics, or Search Console.
Deprecation of Firebase links
Estimated Q1 2026
The option to create Firebase or Floodlight links will be removed. You can achieve similar functionality through the Google Analytics or Floodlight link, allowing you to create activities with distinct app streams. The legacy Firebase or Floodlight link will be supported for at least 90 days.
Google Analytics or Floodlight link will ensure continued app-conversion measurement. Campaign Manager 360 will provide an option to automatically provision Google Analytics or Floodlight links to replace legacy Firebase links.
Enable attribution setting
Estimated December 2025
The "Disable attribution" setting in Campaign Manager 360 attribution tags will be removed.
Enabling attribution will be the default and recommended practice for all activities. This change simplifies the customer workflow and guarantees that your data is fully utilized for both reporting and optimization.
Before this field is removed, you can adjust whether a conversion activity is enabled for attribution directly in Campaign Manager 360. Contact gTech support through in-product assistance if you need to change a previously disabled conversion tag to an enabled state after the field is removed.
Update display impression counting
Effective 2025
We are updating Campaign Manager 360's impression-counting methodology for billed display ad impressions, shifting from "on-download" to "begin-to-render".
This change ensures alignment with Media Rating Council (MRC) requirements, supporting continued accreditation and ensuring your impression data adheres to industry standards for ad display.